If you’re in the business of enhancing people’s physical features, you’ve probably realized full well that you’re not alone in this mission. Minimally invasive cosmetic procedures have gotten more mainstream these past years, and that pace isn’t slowing down anytime soon. Adding non-invasive cosmetic treatments to round out your services and aim for a larger market, or if you’re looking to attract beauty seekers on a budget to your medical spa, you’ve got your work cut out for you.
Medical aesthetic clinics typically need strong coordination and teamwork to ensure the highest standards in servicing patients while giving them a comfortably stress-free medspa experience. However, no matter how well-performing you are as an aesthetician and your services are top-notch, your medical aesthetics website needs to be outstanding to attract new patients your way.
Some people might not notice that websites can make or break a business, depending on how well they are designed and developed. Many instances happened where some companies receive accolades from their existing clients because of how good their products and services are. Yet, due to a poorly-designed website and a weak online presence, these businesses struggle to meet new people and, finally, get defeated by their competitors. This post will find out some factors why your medical aesthetics website might be losing money.
You are not regularly using your Medical Aesthetics website
If you’re not actively using and developing your website, it will keep on costing you money. Some businesses settle for mediocre websites because they believe that having a website would be enough to “tick the box” out of their checklists. They pay someone to build and develop it, and then it sits idly gathering dust as it costs thousands in fees, including opportunity costs!
Such companies have no website goals, and they need a more comprehensive digital strategy. They are aware how having a website is essential, yet they don’t exactly do their part once they have one. A website is a digital marketing tool, and it’s a means to an inevitable end. That means more questions need answers. What are your goals as you use them? Are you using it well? What do you need your website to accomplish?
The lack of investing in it
One of the biggest and most preeminent mistakes that businesses make is trying to do everything as they stretch on a low budget to accomplish everything. As it is with most things in the business world, specifically when it comes to digital, you usually get what you paid for. As you invest in the digital aspects of your company, it can cost a lot of money in the beginning. But if you want to stay relevant and up-to-date, investing in your website is imperative. It is often helpful to perceive digital marketing as an investment and not an expense.
That way, you might develop another angle in overseeing your medical aesthetics business as you understand more that you need to invest in it to see any actual returns. Technological advances in 2021 have made building websites much more effortless. And what does that mean? It means the digital space is more competitive now than ever. As everyone has a website, yours needs to stand out from the rest.
Poor organic ranking on search engines
Rule of thumb: if your website is impossible to find online, then it’s not making money. Having an excellent website is only a piece of the puzzle, while the next bit enables internet users to locate and use it. Thus, if your medical aesthetics practice does not have a solid online presence and an almost obsolete website, you need to do better.
There are many ways available to guide your audience in finding your website. One of the best ways is appearing in search engine results like Google, Yahoo, and Bing. Moreover, being on social media such as Facebook, Twitter, LinkedIn, etc., does not hurt either. The bottom line is: be where most internet users are placing their attention.
A non-appealing Medical Aesthetics website
What’s disappointing is you could be doing your best to do everything right so far, but if your website needs more work in designing and building it, more often than not, it’s not living up to its maximum potential. That includes everything from its external appearance down to the way your audience uses it. If your aesthetics website is slow, not mobile responsive, and hard to use, it costs you money.
If it’s plain ugly, it’s more damaging for your brand than you might know. As your website serves as your storefront, it has to look satisfactory and be user-friendly. It has to have excellent content as well. Most visitors perceive the worst websites to have no value at all. Therefore, even when a site looks fantastic and loads fast if the content is faulty, the website is bound to fail.
Associate yourself with a robust digital marketing partner
The medical aesthetics industry can be tricky, especially without a solid digital marketing strategy in place. Your medical aesthetics website says a lot about your practice, and it gives people an idea of who you are and what you do, generally. Having a website to promote your practice is not enough: it has to be attractive and valuable in every aspect.
Currently, everything evolves and innovates so quickly that a website’s life cycle is getting shorter. Due to this, many experts agree that it is better to choose a continuous improvement mechanism of a site to maintain its efficiency rather than to do a complete overhaul once every few years.
Growth99 is a leading digital marketing company specializing in marketing medical spas and cosmetic clinics. Contact us and have a professional consultation with marketing experts to ensure there’s enough attention put in on developing and maintaining your medical aesthetics website. Growing your online presence is greatly dependent on how well-groomed your website is. And to make sure your website is not losing you money but is bringing in more revenue for your practice, seeking help from the experts is not such a bad thing, after all. Have you got any questions? Call us and ask away!