Introduction
Your medical aesthetics website is an essential part of your practice. It’s where patients find information about you and your services, so it’s important that it’s up-to-date and easy to navigate. If you have a responsive website design, mobile users will find it easy to access your site, no matter what device they use or how big the screen is.
The right platform can help make this happen; however, many platforms are available on the internet today. If you haven’t built a website before, then choosing a platform might seem overwhelming—how do you know which platform will work best for you?
Let us help guide you through some of the most common options out there so that you can make a decision about what will work best for your practice:
Choose the Right Platform
There are three main criteria to consider when choosing a platform for your website:
- Ease of use. This is the most important factor, as you’ll want a system that’s easy to manage. Choosing a platform with an intuitive interface will make updating and maintaining your site much easier.
- Ease of update. Your site should be easy for you and your team members (if you have any) to update regularly without hiring an expensive developer or consultant whenever there’s even the slightest change is needed on your site. Having this capability means saving money in the long run by keeping costs down and reducing time spent on maintenance tasks!
- Ease of maintenance and scaling over time: When starting out with medical aesthetics websites, there may not be much demand from patients yet, so having features like built-in SEO options would not be necessary at first; however, once traffic starts coming through, these features become invaluable because they allow us bloggers/webmasters who aren’t familiar with coding languages to access them easily (and they’ll save us money!).
Make Sure Your Website is Responsive.
Your medical aesthetics website should be mobile-friendly. Mobile SEO is a bit different from desktop SEO, so it’s important to consider the new factors that affect your site when viewed on a phone or tablet. A responsive website is a website that automatically adapts to different screen sizes and can be accessed from any device, including mobile phones, tablets, and computers.
A responsive site will give you an edge over your competitors because it’s more likely to be found in search engine results pages. (SERPs) Having a responsive site also makes it easier for visitors to read your content and easier to manage your site once it’s live.
Keep Page Load Times Quick.
As the name suggests, page load time is the time it takes for a web page to load on a particular device fully. The first 5 seconds of page load speed have the highest impact on conversion rates, dropping 4.42% with every second that passes. The faster your site loads, the better your user experience will be. Fast load times are important for SEO, conversion rates, and overall usability. In short, people will bounce from websites that take too long to load and go to another website, so you want to ensure your site has a fast page loading speed.
Use Local SEO to Your Benefit.
One of the best ways to get more customers is local SEO. You can rank higher in search results and reach more people with your content using Local SEO optimization techniques to communicate with the local-intent algorithms. Local SEO is a surefire way to increase your visibility and get more leads.
For example, if a person from York, Pennsylvania searches “cosmetic dentist near me” on Google and your website is optimized for the keyword phrase, “cosmetic dentist in York, PN,” if the other content on your website and your reviews and citations in area business directories indicate that you are an upstanding business in the area, they will see your website at (or near) the top of their results page as an option.
Your site will be featured there because it’s relevant to their search query and the area they are searching from, and the local relevance, proximity, and prominence algorithms will work with other SEO signals, doing their job to find local dentists for them to choose from.
Make It Easy to Find Your Business.
Make sure search engines know how to find you on the web. This means making sure that your contact information is easy to find and that your website gets indexed by search engines in the first place.
When it comes to SEO, there are a few specific things that make all the difference:
- Optimize your site for SEO and local-intent searches. This means using keywords throughout your site’s text and having landing pages targeting your local city or cities. It also means having good meta descriptions and titles on each page so people can easily find what they’re looking for when they click through from Google results pages (called SERPs).
- Set up local citations and NAP listings. NAP stands for Name, Address, and Phone. Having your business listed on Google My Business and in popular and/or local business directories will ensure that you look like a prominent local business to search engines and allow you to take advantage of popular existing traffic sources like Yelp, MapQuest, and Yahoo Directory, just to name a few.
Don’t Go Overboard With Ads and Pop-ups.
Ads and pop-ups create frustration for your potential clients when you use them too much or at the wrong times. Using a strategic approach to capture leads is critical to user experience, which is, in turn, critical to your success online.
Here are a few tips:
- Don’t use pop-ups too frequently
- Don’t use ads that cover the content
- Don’t use ads that change the content
- Don’t use ads that make it hard to read the text
- Don’t use ads that are too big or too small
Get Rid of Duplicate Content.
Duplicate content is bad for SEO. It means that Google doesn’t know what to do with your site and won’t rank you as high as you could be ranked because your content is similar to another site’s content.
Here’s an example: If you have two pages on your website that say “contact us,” but each of them has a slightly different phrase or sentence before the words “contact us,” then Google will think that both of these pages are just one page with two different URLs in its address bar (which isn’t good). It works the same way if your content is identical to another site’s content.
Your Website Should Be Tailored to Your Customers’ Needs.
As an aesthetician, you know that providing high-quality services to your customers is important. You also know how important it is to have a website that matches your service level. Customers will look at your website and decide whether or not they trust you enough to book an appointment with you based on what they see there. If your medical aesthetics website is informative and easy to navigate, customers are more likely to feel confident in their choice of the practitioner before even meeting them in person.
Conclusion
In summary, it is important to remember that not all of these suggestions will apply to every business immediately, but they will make drastic differences in the long run. Any one of these tips makes a great starting point for anyone who wants to improve their ranking in search engines. If you have questions about what else you can do on your website to get more customers to come to your aesthetics business, book a free consultation with Growth99 today!
