Today, most people heavily rely on Google to answer their questions, especially the most pressing ones. Google is becoming a huge aspect of how internet searchers discover different aesthetic treatments and local medical spas in their area. While it may not be evident to some, Google My Business (GMB) is a free tool with user-friendly features for businesses to manage their online visibility across Google, especially in the medical aesthetics industry. If you’re running a medical spa or you are an aesthetic practitioner ready to advance your practice towards a wider audience, creating and optimizing a Google My Business profile offers many advantages to strengthen your online presence generally. GMB also supplies your prospective patients with all the information they need about your business, such as your location, operating hours, contact number, and more.
Digital marketers agree that establishing a Google My Business listing for any business is a complete must and is a powerful search engine optimization tactic. While, notwithstanding, a critical step in any local SEO strategy is to optimize and verify your local business’ GMB listing first. In this article, let’s find out the three hot tips for your Google My Business page to help rank your medical spa. And eventually, reach the top page of Google search results.
1. Complete your Google My Business profile and log in regularly
Google doesn’t just want you to fill everything out and complete your Google My Business profile; there are many reasons why that is. When you have put in all of the needed information, your GMB listing bears valuable and straightforward data that will make it easier for prospective patients to discover your medical spa and learn more about your practice. On the contrary, if there is essential yet missing information, someone else could fill it in for you, even your competitors. Many business owners miss the part where anyone can “suggest an edit” to their business listing. Any visitor can see this option once they get to a GMB listing. And once they click on that option, they can literally edit your Google My Business profile and make the changes they want. Take note that in reality, these aren’t just “suggested” edits; these are user-generated, and any changes can go live without you ever being notified. This grave possibility can be a powerful reminder for you to regularly log in to your Google My Business dashboard to secure your listing information and ensure that no one has made unwanted changes to your profile.
Today’s virtual setup shows that people from everywhere, even from miles apart, can already communicate easily and quickly with a few taps on their phones. In line with this, did you know that you can also connect to your prospects and clients through the messaging feature in Google My Business? Yes, you got that right! Through your GMB profile, you can exchange text messages with your visitors and existing clients. The messaging feature in Google is an excellent way to connect firsthand with people interested in your medical spa and the treatments you offer. It is also a fantastic way to engage with people who have discovered your GMB listing – and we all know Google always favors businesses and websites with more engagement and activities. If you haven’t started using Messaging yet, log in to your GMB dashboard and select “Messaging.” You can then compose a propelling message that people will automatically receive after sending you a message.
Although messaging is only available while using mobile web browsers, it is not available on mobile apps and desktops yet. The singular way (as of yet) for someone to send you a text through messaging is if they do a mobile web search. Regardless of these limitations, messaging remains a critical feature to note if you’re looking to rank your medical spa’s GMB profile on Google.
3. Posting questions and answers
If you’re promoting your medical spa business online, it is normal for people to have questions, mainly when you have triggered their interest. Questions and answers are another excellent advantage for a Google local search. Like any other forum, you can find on the internet, Q&A allows people to raise questions about your business or practice, and you can quench their curiosity with straight answers! The GMB Questions & Answers feature allows you to hear directly from your visitors, know their questions, and you can respond to them efficiently. It is a win-win on both ends! The primary thing to do is to be proactive and create a Frequently Asked Questions (FAQ) section on your website and social media channels. Check with your team to identify the common questions most people ask, and then put those questions and answers on your GMB listing.
However, you need to be mindful and note that anyone can answer questions directed to your business similar to “Suggest an Edit” on GMB. Thus, you want to make sure you answer questions right away. If someone else answers a question, ensure that the answer is accurate. You wouldn’t want to mislead a prospect or miss any opportunity of doing business even before it started.
Boost your Google My Business profile all the way!
In any digital marketing strategy, establishing a complete and optimized Google My Business listing is one of the many vital factors in building online visibility. For your medical spa, you need to maximize your audience reach. And though you can get far, you can’t do as much without the help of a GMB listing that can almost always usher prospective patients right to your doors.
Growth99 specializes in digital marketing, and with their proven SEO strategies, particularly Google My Business, this company has helped hundreds of medical spas across the country. Schedule an appointment today and talk with our team of experts to discuss what more your aesthetic practice can achieve! Partner with us today!