Create a strong brand
Branding is a vital part of your practice’s online presence. It’s not just a matter of making sure that your logo and colors match, but rather a promise to the patient that they will get quality service when they come in for surgery.
You want to make sure that you have a brand that stands out from all other plastic surgeons in the area. Branding means making sure you’re offering something unique and special to your patients so they know why they should choose you over other doctors/surgeries around town or online.
For example, maybe one person offers neck lifts only while another offers neck liposuction at no additional charge during their consultation. As long as both practices provide excellent service, then there isn’t anything wrong with this since both are still promising great results with their services provided. Don’t forget how important it is for you (or someone on your team) to connect with consumers beforehand to trust what kind of work comes out because everyone likes knowing exactly what type of quality goes into each piece.
Engage with your audience
Engaging with your audience is key to building a robust social media following for your plastic surgery practice.
- Be authentic.
You already know that authenticity is essential, but it’s especially true for social media. You always want transparency in your content and interactions—people can see right through fakes. If you’re going to post something online, make sure it reflects who you are, not just what you think someone else wants to see or hear from you.
- Respond to comments when possible.
Many users feel ignored on social networks like Facebook and Instagram because no one ever responds when they engage with the brand or comment on posts (or even send private messages). If someone reaches out via post or message, do everything within reason so as not to alienate them (like ignoring them). When responding, don’t just copy-and-paste generic responses; take time crafting individualized responses tailored specifically toward each person who reached out—this will help build a personal relationship between yourself and potential clients!
Encourage patient reviews
Hint: Social media is a great way to reach your patients and build trust.
Encouraging patient reviews is a simple way to help them feel comfortable with you and your practice. The more positive reviews you have, the better it will be for your online presence. And when patients see other patients leaving positive feedback, it impacts their perception of your business.
Once you start to build an engaged following for your practice, these patients will likely continue to return for future products and services.
Once you start to build an engaged following for your practice, these patients will likely continue to return for future products and services. This is why you must create content relevant to the patient base you are trying to reach. You want them to feel like they are getting something out of what you are saying or showing in your videos—and remember, it can take time before followers start interacting with your posts and videos!
When developing this strategy, make sure there’s a strong focus on branding within all of your social media platforms. It can be easy to forget about this part when starting because there are so many other things (like building up numbers). Still, if done correctly early on in the process, it will pay off when building a brand becomes more accessible because people already recognize who they’re talking with each time they post something new onto one of their pages.