Do you want to know the secret to how to get more leads? The answer? By looking good.
— not only outside but within your social media strategies. Wait, what? How is that possible? Let’s try to discover the possibilities of how you can grow your plastic surgery practice with online platforms.
At Growth99, we lead innovative and digital marketing solutions that accelerate your company’s growth. Our team can provide monthly social media materials that aid in extending brand recognition. We develop and assess your capability and help you reach your target audience in no time.
Continue reading more details below to know what you can do and what we can do to help you.
Building Social Media Presence
Social media has a significant role in enhancing your plastic surgery practice’s internet presence. It can serve as a platform for establishing your brand, demonstrating your skills, and connecting with your audience.
Potential patients want to work with a surgeon they know and trust, and social media is one of the most popular channels they will interact with your business. Indeed, NOT having a social media presence is a red indicator for prospective patients today. The same holds true for pages that are poorly managed and rarely updated.
Consequently, you must have a social media marketing strategy to establish and maintain a professional, engaging social media presence. Social media marketing helps cosmetic surgeons like you show brand recognition with the precise people you wish to reach in the exact place you desire.
This post will discuss three tactical things plastic surgeons, like you, must consider while developing their social media brand.
- Focus on the engagement
The purpose of establishing your brand on social media is to increase engagement. Instead of simply broadcasting your own message, you should use social media to engage in a two-way dialogue with your target audience. If a follower posts something that you think is interesting, reply or share it on your own channel. People enjoy being thanked and frequently return the favor by spreading your material.
It is essential to engage in “social listening.” The more you listen, the more you discover your prospective patients’ desires and passions. You can then produce material that directly addresses these concerns and distribute it through your own channels. You should also respond to direct inquiries or comments as soon as feasible (within 24-hours, if possible). Many social networks improve the prominence of responsive pages.
2. Assessing your goals
Setting SMART goals is the most critical element in growing your brand on social media (which stands for Specific, Measurable, Attainable, Relevant, and Time-based). Are you asking:
- What do you hope to accomplish with social media?
- Is your social media purpose pertinent to any of your business goals?
- Is your objective realizable given the resources you possess?
- What is your anticipated timescale for achieving your objective?
- What contribution will each social media outlet make to your success?
- How will performance on each channel be measured?
In establishing your brand, you may set a weekly goal of 25 new website visitors via social media outlets. Or obtaining monthly content sharing from three social influencers in your chosen market.
It is essential to have a performance monitoring system in place. This can assist you in assessing if you are achieving your objectives and identifying what is working and what is not so that you may modify your strategy.
3. Utilize Platforms
Do you want to hear a surprising fact? You do not need to be present on EVERY social networking platform. Instead, you should investigate which social sites are most popular with your target demographic and concentrate on growing your brand on those channels.
You will discover that each platform has a unique “feel” and serves a particular function in your social media strategy. Facebook, Instagram, and YouTube are excellent plastic and cosmetic surgeon options. For instance, Instagram is a logical choice for plastic surgery social media marketing because of its visual nature. Utilize Instagram for photographs, videos, and visual narratives.
Facebook is an excellent platform for sharing photographs of amazing work (again, with permission), posting links to your most recent blog, inviting followers to special events, offering exclusive bargains, etc. It is also where many people will ask questions, so make sure you are on top of your game when responding to comments and private messages.
Meanwhile, YouTube is the appropriate medium for posting films that describe a technique or discuss how to select a specific treatment. This is where you can go into further depth and exhibit your experience while maintaining a conversational tone.
But never publish videos of actual surgical procedures! You don’t want to scare any of your future patients if that happens.
Plastic surgery is constantly evolving at the speed of light. Every day, it seems, we hear about new techniques that are less intrusive, require less recuperation time, and deliver astounding outcomes. One of the most effective methods to distinguish your firm is highlighting the services and technologies that set you apart!
Creating Effective Social Media Strategy
When consumers explore social media, they seek engaging and amusing material, not a sales pitch. While the occasional special offer is acceptable, you should focus more on sending aesthetically engaging material relevant to their interests (and gives them the option to learn more). You must also ensure that you share a variety of content genres.
Again, don’t limit your capability. You can talk with a digital expert to help you create better plans. Growth99 can be your general partner in building your plastic surgery practice strategies. As your Digital Marketing Partner, we can boost your online presence with every tool we have.
We provide you with great solutions to interact with your clients. With total landing pages and the capacity to capture leads and nurture them through our CRM system, we guarantee that you will benefit from our modern technology system and capabilities.
When in doubt, book an appointment with us for further consultation. Our staff is happy to serve you with your concerns! Good luck on your journey, and may you get the best strategy for your business!