As a dermatologist, educating patients about skincare is your job. But if you’ve ever tried to do this over the phone or in person, you know how difficult that can be—mainly when dealing with large crowds at a convention or lecture. Luckily, social media has given doctors like yourself an easier way to communicate with patients: Instagram! The platform is excellent for connecting with people and building relationships, but not all of us are marketers by trade.
Dermatology practices can use Instagram to grow their business!
One of the best ways dermatology practices can use Instagram to grow their business and continue to build their brand is by providing educational content. Not only will this assist with patient education, but it will also help educate the general public on skin health.
Patients are often worried about what they can do to care for their skin and avoid certain conditions, so providing them with simple tips or advice helps alleviate that worry. This removes some stress from doctors, who don’t have time for lengthy consultations about every small thing that comes up during an appointment; it also gives patients peace of mind if they know exactly what needs to be done or skipped when going through their routine at home.
So how do dermatology practices scale their presence on Instagram?
Here are three ways we’ve found to be successful:
Create a Signature Instagram Brand
The most important thing to remember when creating a brand for your practice is that it should be unique to you and your practice. This will help set you apart from other dermatologists by letting people know who you are and what you do.
When creating your brand, ensure it’s consistent across all platforms: website, social media accounts, and other marketing materials like pamphlets. This means using the same color palette, fonts, and imagery in these places. You don’t want to confuse potential patients by using different styles on each platform—it’s best if everything looks cohesive!
It’s also worth keeping in mind that consistency is essential when it comes to your business branding; many businesses include their logo or branding elements on their website homepage, so this is something else to keep an eye on as well when thinking about how they want others (potential clients) perceive them online.
Offer Live and Pre-Recorded Online Consultations
As an alternative to in-person consultations, you can offer pre-recorded consultations that allow you to connect with your patients online. This is especially beneficial if you have a large following on Instagram and want to learn about your services but live far away from you (or are too busy for an in-person appointment). You can create a video recording of a consultation session, post it on your Instagram page and schedule another interactive video later. The benefit of this type of posting is that each time someone interacts with it, they receive more information than tapping on one photo or caption. With this strategy, users do not need to leave Instagram – they can interact with your content right there!
Utilize Instagram Stories
Instagram stories are a great way to connect with your followers. You can use the stories to share news, events, and other important information. It is also great to show behind-the-scenes footage of your practice or showcase products and services.
One of the best ways to utilize Instagram stories is by hosting Q&A sessions. Suppose a patient has a question about their treatment or medication. In that case, they can submit it on Instagram, and you’ll have an opportunity to answer their question live in front of everyone who follows your account. This can create an interactive environment where patients feel comfortable engaging with each other about their health concerns and learn from what other users have experienced firsthand in dealing with similar issues over time!
Dermatology is a constantly evolving field of medicine. To stay on top of things and keep your practice running smoothly, you need to be able to adapt quickly. Instagram can help by providing an avenue for new patients who want to learn more about what you do. It’s also a great way to connect with existing clients while waiting for their appointment or even just look at photos of cute animals!