The medspa industry holds a highly competitive aesthetics business, so every single medspa would obviously want to be at the top of their game. These businesses are always looking for new strategies to gain loyal, repeat clients and get ahead of competitors. Moreover, with the spurt of social media users, aesthetics businesses started marketing on this platform for higher conversion rates.
By the end of July 2021, social media reached a record high of 4.48 billion users. With such a large audience, leveraging 4 Ways social media would be right and a smart move. So, here are four ways on how to leverage social media to gain clients:
1. Promote your services and products in social media through content creation
Letting your target market know about your services by creating content about them is better than blindly 4 Ways selling them your services. You can explain how specific treatments work, how long they should be done, their side effects, risks, and other related information. By creating your content, you are establishing reliability, professionalism, experience, and trust with clients.
You may also use different social media tools, such as status updates, blogs, forums, and discussions, along with SEO to get clients through social media. Helpful content will boost not only your online presence but also your customer service.
2. Constantly engage with clients
Don’t you love it when you are featured on a business page? Imagine the medical spa posting your eyelash lift results and tagging you in their account as if you are a celebrity! This type of engagement is what makes clients keep on coming back.
Client engagement is easy and fulfilling to do. If a client just had a service in your medspa done, ask them if you can post their pictures post-treatment so you can feature them on your page. Once you do this task and your client sees the post once they check their social media, they will feel acknowledged and special.
After that, they can also share their experience through 4 Ways social media by tagging you back. Inevitably, their friends or followers will ask about your services and will start considering your medical spa.
To increase client engagement, you may also post interactive statuses, Q&A, giveaways, polls, and raffles. In this way, you may gather more followers and potential clients because they see your brand as someone who values what the customer thinks.
Client satisfaction is one of the top priorities in the aesthetics business. So, it would help if you make your clients feel that they are being taken care of like royalty.
Of course, if there are good reviews, there will always be bad ones. Make sure to monitor these kinds of social media posts. And instead of being passive or pessimistic about bad reviews, make these a stepping stone to improve your services.
You may also take responsibility for the matter and promise to do better. Sometimes, bad reviews will make your business more thriving once the action is taken to improve and debunk the undesirable reviews.
3. Build a network through social media
In order to get more clients, more and more 4 Ways businesses started cementing themselves on social media. After all, it is one of the easiest to start and probably the cheapest way to gain some network.
When you have social media accounts, you can keep your audiences updated about your services. Or, if you need human resources, you can also leverage social media to get applicants.
Social media is not only for clients but for future connections as well. You may build a network with professionals of the aesthetics business so that they can vouch for your legitimacy as a medspa. This step will also serve as free advertising.
Lastly, you may refer to this professional network in case you need more professionals in your spa.
4. Invest in influencer marketing
Nowadays, people value the opinion of influencers more, especially if the influencer is very fit for your services. These influencers have a large number of followers which will really boost up your social media presence.
To do this, you may give discounts, coupons, or product samples to the influencers, and they will promote your services on your behalf. At the same time, their following may also be active social media users, so they will definitely boost your social media presence.
To fully reap the benefits, make sure to get an influencer with a high number of followers, high, constant number of engagements, and utmost interest in your business.
Leverage Social Media for your Medspa Now
While it seems easy to start and do, social media success is actually challenging to maintain. Carefully planned strategies on social media postings on your medspa website are essential if you want to maximize social media as a tool in attracting clients to your aesthetics business. So, make sure that you get a partner who can provide you with the best plans and strategies for your social media accounts.