Introduction
If you’re a plastic surgeon or medical practice owner, there’s a good chance you don’t know how people find your business. You might assume that patients are coming to you through word of mouth or searching online. But this may not be the case: You might miss out on prospective clients who could benefit immensely from your services. And it could be costing you money and providing an opportunity for another practice to take advantage of those leads instead.
Keep reading if this sounds familiar and you’re wondering whether investing in Facebook ads might help generate more leads for your practice.
You’re not sure where your leads are coming from.
If you can’t see where your leads are coming from, it’s time to take a closer look at your website traffic.
If you have a website, but no one visits it, the problem might be how it looks. If people don’t find your site and come in droves, the issue could be its placement in search results. How people interact with your site could also impact whether or not they convert into patients—if they don’t click on any of the links or forms on your page, then maybe there’s something wrong with them! A lot goes into good design: ensuring that text is easy to read, that buttons are large enough for all users, and incorporating images and videos where appropriate.
Your competitors are advertising online.
This is an excellent sign that you should consider a Facebook ad campaign. If your competitors are advertising online, they see results from their ads. The best way to see your competitors’ results is by looking at their website traffic and leads generated from the same period before they started running Facebook ads. Website traffic and lead generation can be measured using Google Analytics or similar tools.
Once you have determined how much of an impact their Facebook ad campaigns have had on their business, then try to determine what kind of content and messaging they are using in their ads so that you can make sure yours are better than theirs! You don’t want people thinking, “Oh yeah…I saw this plastic surgeon’s page, and they look like someone who would do great work, but I didn’t know much about them, so I decided not to contact them yet but maybe next time?”
When you search for yourself online, your name comes up with all your competitors.
It’s not enough to just have a website. If you want people to find you online, it must be in the right places. One of those places is Google, and when someone searches for your name or your practice as an individual, they should only see your web page come up.
If other plastic surgeons have the same name as you, then this can be an issue—especially if they are more established or have more experience than you do with online advertising strategies.
This is why it’s important to invest in Facebook ads that will help increase traffic on your website and make sure that any search engine results come back with only one result: yours!
You don’t use your website to generate leads.
If you don’t have a website, or if your site is not optimized for search engines and lead generation, then you are missing out on a huge opportunity.
if you don’t have a website yet, get one started immediately. You may work with an expert like the team Growth99, who has helped thousands of businesses develop websites and social media marketing.
You have no portfolio of patients you’ve helped (no before and afters on your site).
If you’re not yet showing your patients the results they can expect from plastic surgery, it might be time for a Facebook ad campaign.
Facebook ads are a great way to show potential clients real-life examples of what you can do for them. They need to see what their lives could look like after surgery; only your portfolio will do that justice.
It doesn’t matter how experienced or skilled at plastic surgery you are—if nobody knows who you are or that they need your services, they won’t come knocking on your door (or send in referrals). And besides that, people want someone confident in their skills and can put them at ease during such an important decision-making process.
If you don’t know how people are finding you, it is time for Facebook ads.
If you’re not sure why people are finding your practice, Facebook ads can help. You can use Facebook ads to target people who are more likely to be interested in your services and track their results so that as you make changes or test new strategies, you see how they impact the number of people who want to book with you.
Facebook ad campaigns are also an excellent way to build a portfolio of before and after photos and other client testimonials.
Conclusion
If you need help with your Facebook ads for plastic surgery, we have a team of experts who will get you started and keep you going. Contact Growth99 today to get the ball rolling.
