If you’re into social media, you probably know what TikTok is. This platform changed the strategies of the aesthetic space. TikTok has exhibited the ability to generate sales, and in just 15 seconds to 3 mins, your medical spa business can go viral.
Growth99 will share how TikTok can help you make the most of your social media presence. If you’re struggling with how to endorse your business and practices, TikTok might be the key!
Read on and see how this platform can give you advantages you never saw coming.
What is TikTok?
TikTok is a video-sharing application that enables users to create and share 15-second videos on any subject. Everyone from celebrities to influencers to your everyday person can create a TikTok video to share with their family, friends, and social media accounts.
Medical spa and the Aesthetic space in TikTok
TikTok is the most popular and influential new social media trend. TikTok is now more popular than Facebook, Instagram, Twitter, and other prominent social networking platforms in app stores, with more than 2.6 billion downloads and 1 billion active monthly users.
TikTok for medical spa and aesthetic space is also booming as a centralized advertising platform. Instead of developing their own TikTok marketing strategy, the platform guides marketers through the entire process of creating ads, establishing budgets, reaching the appropriate audience, and analyzing campaign data.
The platform’s objective is to help online brands unleash their creative side by guiding them through the process of creating authentic advertisements that will earn them views, engagement, and brand awareness.
Seven Advantages of using TikTok for Medical Spas and Aesthetic Space
There are many advantages to using TikTok for promoting medical spas and aesthetic services. TikTok will enable you to connect and engage with the younger audience members, given the platform’s predominantly young user base.
The essential aspect of TikTok marketing is user participation and interaction with your content. TikTok challenges serve as a call to action for users to create their own brand-related videos. This type of user-generated content increases the credibility of your brand and helps you attract customers.
Improve brand identity
TikTok is distinguished by its informal, casual, and personal content-sharing approach. To effectively use the app and reach a large audience, it is best to match the platform’s established tone and choose either a humorous take on your content or behind-the-scenes footage.
In that sense, your creativity will contribute to and enhance your brand identity, regardless of the approach you take.
2. Increase brand recognition
Similarly, TikTok provides opportunities for brand awareness expansion. Utilizing hashtags, which allow content creators to capitalize on trending topics and gain significant traction with their posts, is crucial for increasing brand awareness on the platform.
TikTok enables users to browse videos based on trending topics and hashtags, similar to Twitter and other social media platforms. This indicates that by adapting your content to a trending topic, you can significantly increase the number of views your videos receive.
3. Meet influential figures
There are numerous opportunities to collaborate with influencers to promote your brand, products, or services, which are intrinsically linked to building brand awareness. Influencers with large followings can help your medical spa reach a much larger audience by being contacted.
TikTok has facilitated this process for best practices by creating a Creator Marketplace. This factor set as an analytics tool allows medical spas to find the ideal influencer for your practice.
Many companies are still hesitant to invest in advertising on TikTok, believing it will be too difficult to set up campaigns and monitor yet another app’s data. But perhaps the most appealing aspect of TikTok for the aesthetic space is that it can achieve success regardless of one’s budget.
Compared to more established platforms, it is still relatively simple for lesser-known brands to achieve organic reach without spending a fortune. This is why it is best to diversify your media mix and pivot to inventory with higher growth potential, such as TikTok, Snapchat, and others.
5. Benefit from user-generated content
Using the ‘duet’ and stitch’ features, users can repurpose content published by other creators on TikTok, which is a great feature. This means that medical spas can launch campaigns relatively lowly by leveraging other creators’ work.
6. Possibility of Reusing Content
Videos on TikTok are limited to 60 seconds. They are typically brief, adaptable, and reusable across your social media channels. Consider how adding one of your TikTok videos to an email would enhance the customer experience and pique their interest in future emails.
Or, if you’re still trying to create across multiple platforms, you can send the TikTok video directly to Instagram Stories. Additionally, you could publish it on your website or use it in presentations or onboarding videos. The greater your creativity, the more points you’ll earn with users.
7. Reach your target market faster
TikTok user engagement trends indicate that the app provides the greatest return on investment in the field of medical aesthetics. This means that establishing a solid presence on the platform will enable medical spa owners to reach a much larger audience more quickly.
Try TikTok Today with Growth99
Contact us if you’re curious about how TikTok can work with your Medical Spa and Aesthetic Space! Our team of marketing experts can help you better understand how TikTok can make your medical spa and provide best practices for you. Work with us, and together, let’s achieve your goal!