Reaching out to new audiences is one of the core strategies that help you grow your business. You can use a variety of complex approaches and tactics to reach the largest audience possible, but it doesn’t mean you always have to. Referrals are one of the most straightforward strategies you can use to grow your business, and by doubling down on this simple formula, you can increase your med spa exponentially more than you would’ve thought.
Referrals play a significant role in the decision-making of your potential clients. We turn to our friends and families for advice when purchasing or experiencing any service; which brands to buy, restaurants to eat, cosmetic products to use, etc. It’s also natural for us to check out reviews from social media influencers and celebrities when deciding which services to try out next.
We all tend to trust the opinions of someone who we consider close and important in our lives. So for any business, most especially med spas, the key to better success is your customer’s referrals. For this blog, we will explain why you should ask for referrals during the checkout process in your med spa.
Why You Need Referrals In Your Medspa
Referrals are essentially word of mouth, and it is a tried and tested marketing strategy that even the most ancient civilizations have used. Medical spa services that offer laser cosmetic procedures, fillers, massages, and skin rejuvenation can grow through social media marketing, SEO optimizations, advertising, and email marketing. But few of these strategies are as effective as spreading through word of mouth.
Honestly, which would you rather trust more? A social media campaign or a family or friend suggesting that you should try out this med spa? Most of the time, it would be the latter.
The thing about referrals is you get to keep and engage your current client base while, at the same time, using those same clients to grow your med spa. The keyword for your referrals in your business is trust. As long as your clients are satisfied with your services, they are more than willing to tell their families and friends about it.
Why Many Are Hesitant About Referrals
Unfortunately, many med spas fail to capitalize on the importance of referrals in their businesses simply because they are uncomfortable doing so. Asking for a referral may make you think that you are pushing the client too hard, believing the customers will feel that you are needy and desperate. Well, the thing is, you are thinking it wrong.
Say your favorite food stand is asking for help, like say, tell your family and friends about how great their menus are—and you really like their menus a lot. Wouldn’t you be inclined to help them out a little bit? The answer is probably a resounding yes.
So now ask yourself, if you offer an excellent med spa service and your clients are happy about it, what makes you think they will be hesitant to tell their family and friends about your services? They won’t be reluctant about the idea; instead, they will be very receptive.
What do you have to lose when you ask for a referral? Probably a little bit of your pride? On the other hand, what do you lose when not asking for a referral? Most likely new clients, sales, and opportunities. You have everything to gain from referrals, and you are not losing anything.
How To Ask For Referrals
Asking for referrals should be as simple as ensuring that your client is satisfied with the experience every time they visit your med spa. Ensure that everything you do in your med spa leaves a positive note worth sharing with family and friends. You can do this by offering efficient and seamless customer service. This includes having a friendly and knowledgeable staff, advanced technology, and solutions that deliver optimal results, sending follow-up emails with appointment reminders, or reducing delay times.
However, the standards mentioned earlier are common in med spas, so what can you do to make your referral stand out? You can do many things, but the first one should be to ask and ask smartly.
1.) Ask, and Ask Smartly
Your customer service may be excellent, but you most likely won’t have a referral if you don’t ask. And when you do ask for a referral from your client when they check out, ask smartly.
When you ask your client for referral prospects, they may become confused about what you mean by that. Are you asking for contact details, references, or something else? They may think that you are asking them to do an active advertisement for your med spa or some sort.
Clear up the confusion by asking smartly instead. When you ask, don’t ask for a referral directly, but instead, ask as if you are asking for a favor. Try asking, “Hey Sarah, would you be willing to introduce me to your friends on whoever is interested in a med spa service?” This approach doesn’t confuse your client, and they may bring along their family or friends the next time they visit.
2.) Offer Incentives
Not every referral needs to offer incentives, but if you provide one, your clients may be more inclined to spread word of mouth about your med spa. Asking for a referral is sometimes insufficient since your client will not gain anything from it, and so they won’t go the extra mile.
But if you offer an incentive, say giving them a discount on future services or a gift card, they will be more encouraged to spread word of mouth for your med spa.
3.) Ask For Reviews
Another effective way to ask for a referral is by asking your client to leave some reviews on your social media page and website. People trust more about what others have to say about your services than AD campaigns. The more reviews you’ll have, the better for your business.
Ask For Referrals Before Your Client Checks Out
Your referral strategy hinges on trust. When your clients trust your services, they can spread word of mouth for you. Since your clients themselves have people who trust them, these people trust your clients that they can trust you to perform spa services for them. So better start asking for referrals now, and you open the door for more opportunities for your med spa to grow.