You’ve invested much time, money, and energy into building your plastic surgery practice. For this reason, choosing the right marketing agency for your practice is essential.
Experience in the Industry
If you’re looking for an agency to help you with your plastic surgery marketing, then make sure they have experience working in your industry. You want to work with an agency that understands the challenges and opportunities that come with providing plastic surgery services. They should also have experience working on projects related to the medical field, especially those that involve physician practices or hospitals.
One way to determine whether they have these skills is by looking at previous work they’ve done for other clients within your industry. For example, if you provide breast augmentation services, then look at some of their past campaigns for plastic surgeons who offer this service. Are their ads engaging? Do customers seem happy? If so, it may be worth giving them a call!
Ability to Track and Monitor Results
Once you have your marketing plan in place, you need to be able to track and monitor the results. This is important because it allows you to determine whether your campaign is working. If it’s not working, it will help you figure out why so that you can improve upon the next one.
If you’re using a marketing agency for your plastic surgery practice, ask them how they measure success with their clients so that there aren’t any surprises when it comes time for them to present their findings. In addition to tracking impressions and clicks and other basic metrics (such as calls from online ads), ensure they are also tracking revenue generated from these campaigns and revenue generated from previous campaigns that other companies have implemented in the past year or two.
Willing to Take Time With You to Understand Your Practice and Goals
You’ll want to ensure the agency has the time and resources to work with you. You want an agency willing to take the time to understand your practice and goals so that they can develop a plan tailored to your needs.
Make Sure the Marketing Firm Is the Right Fit for Your Business
Asking the right questions is important in choosing the right marketing agency for your business. Make sure to ask the following:
- Do they have a portfolio of past work that demonstrates their ability to help in the ways your practice needs?
- Who are their clients, and how successful were these projects?
- What did they do to achieve those results, and can you see evidence of it in their work (e.g., the number of new patients referred by each client’s website)?
- How many social media accounts do they manage on behalf of their clients—and relatedly, how much experience do they have with Instagram, Facebook, Twitter, and other social networks?
We hope this article has given you some ideas on choosing the right marketing firm for your practice. As always, remember that it’s essential to look at their experience and their ability to track and monitor results. And if they take time with you to understand your practice and goals, then there’s likely a chance that they’ll be able to help you achieve them!