Are you looking for three ways to make effective ads for CoolSculpting with your medical spa?
If so, this blog post is perfect for you.
There are three different ways to use advertising and marketing techniques to help your business attract more customers. You’ll learn how to create a powerful ad campaign, how to target the right audience, and which types of ads are most successful.
The cosmetic industry strives to be in tune with its customers’ needs. For this trend, we have had an active focus on digital marketing through trial and error and experience of what works best – which often isn’t a “new” channel but instead utilizing existing options.
Google Ads
Google Ads are an excellent way to boost your CoolSculpting practice and take it one step further by increasing demand. This strategy has been tried-and-true for years, generating leads month after month with little effort on your part! To get started, all you need are some keywords in Google Adwords that relate specifically to concerns, changes, and treatments that can change or enhance the physical appearance. As soon as these words show up at the top of search results (whether it is through organic searches), every click will be another potential customer heading straight towards YOUR website where YOU can offer more information tailored just right around what THEY were searching for.
That said, there are many caveats to using Google Ads. When done correctly, it’s an excellent way for businesses and companies alike in the modern marketing world! However, as with all things worth doing, if your campaign is not appropriately optimized or uses the wrong tactics, you may end up wasting more time than necessary which can be pretty costly when considering how expensive ads from Google themselves are (and this doesn’t even touch upon what other providers offer). For example, do you know which keywords lead people straight down their preferred path? And weed out low-performing ones so that instead, they land on something better suited towards meeting needs.
Landing Pages
With strategic digital advertising, you’ve successfully captured their attention, so what’s next? You might send them to your website by default. But, we found that this practice leads conversion rates for many methods disappointing, well below average
There are a few reasons why these results may be caused:
- You should know some background on web design and how people tend to link between pages or sites
- When designing websites, it’s essential to consider the user experience since they’re more likely to return if something isn’t working well (or try new things like social media links).
Instead of directing patients to your main website, please provide them with a landing page that has information regarding CoolSculpting. If interested in booking an appointment or learning more about how the procedure works in their area specifically, then visitors can head there next. This strategy is proven effective at improving trackability and conversion rates, so it’s best not only for marketing purposes but also for patient care itself.
Maintaining consistency across all channels helps deliver memorable messages, which means potential customers have higher chances of being remembered.
SEO
The goal of SEO is to have your website and other properties rank highly on Google, which will drive more traffic. Many businesses are only looking at their leading site. It would help if you considered ranking high in Maps and Yelp, where people search for information like CoolSculpting.
SEO is the key to ranking your brand website highly and prominently on Google. You should be thinking about how you can also rank high in places that people search for things like CoolSculpting info, realself.com, etc., so it seems more relevant than those from competitors who don’t do SEO work.
Pro tip: Optimize for keywords such as “CoolSculpting” + city name or nonsurgical fat reduction. Highlight expertise because Google searches tend to show users shopping around before making purchases.
So, now that you know the basics of how to make a compelling ad for your Coolsculpting services, it’s time to start brainstorming! Give these tips a try and see what happens. You never know- they may be the key to unlocking more business than ever before. If you need any help with this process or have questions about anything else related to marketing your medical spa, feel free to reach out anytime! We are here to support all our partners in their success.
