Introduction – This is medical, millionaire the podcast. Helping your Med Spa increase in status visibility and profitability. Join your host. Is he dispels miss shares, Trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host expert marketer and founder of Growth99, Cameron Hemphill
Cameron Hemphill – Hey guys. Cameron had till here, medical billionaire, your host for the medical later podcast. Hey want to welcome dr. G face. MD, Gretchen freleng the owner of g face Academy g face MD, Sawyer skin face it virtual. I am, I missing something. Oh, you got it. Now we’re doing face it live this year and we’ll talk all about it, so make sure you’re a busy busy lady. How do you do it?
Dr. Gretchen Frieling – That’s a little loaded question. We can talk about all the tips and tricks, you know, I don’t know how many I have other than not much sleep. No, but we can talk about all those things. Yeah, absolutely. I mean, so you’ve had your practice for how long? So we are coming up on six years in September, which it feels long, but it also feels short, you know, I think it’s taken a long time to get everything up and running but now things, Feel like they’re moving a lot quicker if that makes any sense at all. So, yeah, 60 years 6 years.
Cameron Hemphill– Oh my gosh. And I mean, when you were about to open your practice, like opening up a business, a practice takes so much work so much as it evolved. I mean, imagine like going back. Okay, what was my practice, then? Versus what is it today? And then in between the progress, The Blood Sweat tears cries, like
Late nights early mornings missing plane rides. I’m sure like all like like how do you keep it how do you keep it going like because you’re out every time I see you you’re happy and you’re full life and you’re just like you you fill up the room, you know junior really do like we’ve gotten to know each other over the years and it’s like you you have that ability to lighten up the room, you know, and yeah. Yeah. How do you how to you like just you know, like where from where it was where it is now like tacos just a little bit about you know that that journey and how does somebody get that path? How do they keep it going?
Dr. Gretchen Frieling- Yeah, so things change when you have a team versus when you’re by yourself. And so I would say I was alone for the beginning of GMC which for those of you that don’t know. Um, we are right outside of Boston and Wellesley hills choose it’s opening on Cape Cod.
In a couple months if we ever break ground because we’re still waiting on the permits three months later, but that’s a whole other issue. So it’s a whole different ballgame when you are working for yourself and building a brand and a practice. And maybe have one other person, helping you with front desk or, you know, office work. But when you have a team, you then have to take care of your team. And I always tell them, they are absolutely number one for me and Patience are number two, at some people would argue house. Is that possible? Well, if you don’t have a strong team, you can’t take care of your patients, appropriately, effectively and manage them to the best of your ability. And so team for me is number one. And how do I do it? Well, you have to learn how to compartmentalize. I guess is what I’ve learned over the years and everybody has issues. I have issues, you have issues, everybody has issues, and it’s not my job to
Transfer my has juice to my team, right? And it means you have to figure out another way to work through all of the things behind the scenes, but to stay positive and encouraging and be that mentor and support for them at all times. I mean, I’m not perfect and everyday is not perfect. And I think, what I realized about myself is when I feel this intense stress of a morning routine, with my three kids, and getting into the office and I come in like a tornado, I own it. And I tell my team, I say I’m warning you I’m a little crazy today, but at least they know that I have insight into my behavior, and I try to take a deep breath and and not transfer that energy. Sometimes it’s unavoidable. Sure sure.
Cameron Hemphill– Sure sure. Yeah. And so I mean so like throughout this by putting your team first, right? And I’m sure there’s so much mentor ship that also goes along like when they at some point whenever that whenever that time is like, you know, I hate to say it, but there’s an expiration date like on on things, right? But they’re going to have tools that they can take through the rest of their lives. So not only do they work at the practice, they’re also learning a tremendous amount from a somebody that is very much a industry leader and expert in this space.
Dr. Gretchen Frieling- Yeah, and that brings me to something I developed recently because I’m only one person and at the moment I don’t have a business manager and some people will say how in the world you do that? And I just do it because I I do it
Is it ideal? No, but I have transferred saying, I don’t have something to. How can I Empower my team members may be to do something a little different. And so, I did a poll and I asked them, we have one-on-ones every month and I asked them individually, who would be interested in more of a leadership? / Mentor / business track? And now, when anybody joins the team they can choose and they can always change it. It they choose. Okay, I’m interested in having admin hours and business hours to help grow this business. Almost, as like a nurse manager. Or no, I just want to learn to inject, and it’s open up this whole new world for them. We’re not only. Not only, are they learning how to build a business and grow it.
But they’re really helping me. So through that I also have a mentorship program where depending on how you come in and what role you’re hired to do, you get a direct mentor and they assist you, they help you grow in every way. And then after that, to incentivize the mentor, They will receive pieces of their mentees treatments that they do for a certain amount of time. So it’s almost it’s a structure of how How kind of insurance rep is my husband gave me the idea to Insurance reps grow there. Yeah, you get percentages. So they’ll get a little bit just because they taught them what to do for a certain period of time. And it’s worked really beautifully. The relationships that have been built are gorgeous, it’s relatively new but it’s worked well so far.
Cameron Hemphill–So that’s really cool. Yeah. So that mean there’s something for them to look forward to, right? It’s more than just like hey, I’m going to like nine to five at the practice whatever. There’s something there. That’s whether it’s incentives ation. Ah, whether it’s, you know, learning something taking someone under your wing like I mean, they’re they’re basically working somewhere cool. All right, learning for the best and and getting paid to do it. But that’s pretty it sounds some
Dr. Gretchen Frieling- it’s amazing. And I think I I am one of those people that you know, whatever you do on a day-to-day basis basis, it gets old. It’s a job. You do the same thing every single day, you know? Yes, you have different patients and the days are a little bit different. But You don’t want to get into this cycle of, okay, it’s same thing over and over. So to give people options, maybe they don’t want them, but it’s exciting. And the other day, they’re all back in the admin office. Doing blogs or so excited in the way, you know. Now streamlining. We have so much content. How can I, and it seems so straightforward. How can I streamline all of this content that I’m writing down? My brain dump from reading into blogs, then into YouTube’s then into podcasts. Well, it’s all there for me. It’s just Just putting the structure into place and what was my rate-limiting. Step, my rate-limiting step was having a script for myself and knowing what I was going to talk about for a YouTube channel and that’s why I kind of stopped, but we’re coming back again. So now the podcast their the
The scripts will be written and formulated by my team and then they’re learning empowering themselves. They’ll give those to me. I’ll speak on YouTube and add in my two cents and then I’ll go to a podcast so we’ll see how it goes. Is that something to you? That’s great. Sign me up. Yeah, so that the stress of all the preparation and the same time they get to learn.
Cameron Hemphill–So yeah, you’ve built the assembly line around, content strategy and then putting it out there. Absolutely. Now that’s going to be just like you. You know, it more and more content that you can add to YouTube to podcast through boys through video helps so much. It’s almost like, you know, because we work together from a on the growth 89 aspect and also in the practice like the digital side, but
When it comes to like the Youtube your voice, your expertise, your face, your humor, right that it comes from you, you know what I’m saying? Like not very good humor. Well, I mean, yeah, it is, but you gotta give yourself more credit. But um, yeah, I mean, it’s it’s the personality that you you have to you have to show and and and you’ve done a good job on that. Like I follow you on social media, you know, and and you’re not afraid to to to get out there and and show the Gretchen world, right? Which I think is really cool. I think a lot of people kind of get scared to like show Like that stuff. Should I post it? Should I not post it? I don’t know, I get anxiety or whatever. You’ve done a really good job with that of saying you know this is me and and take it or leave it like it. Everybody likes it right and and and I don’t know I I mean did that take a while to Talk about. Yeah, so I hear it all the time. Like, I do. I’m afraid to see, you know, like I hear that all the time. So yeah, talk about that.
Dr. Gretchen Frieling- I think there are so many fears associated with specifically, somebody who is looking to break into a new job or wanting to break into Aesthetics and they just don’t know how. And I think there’s two main fears one, big fear is the fear of failure, right? So we’re scared, we’re going to fail. We don’t know what we’ll do when we fail. And honestly, Here is what’s gotten me to where I am today. You learned the most from your failures. It sounds so cliche but it’s so true and it gets easier and easier and easier but
It’s not, it’s not easy. And then, I think another thing, which is interesting, and it plays into kind of sharing a lot of your personal life on social media, some people just aren’t comfortable with that, and that’s fine. However, there is a fear of success. What do I do when I have success? And what’s the difference between success and Leadership and growth in a bigger way success? I believe is a little bit more personal but What is success to you? Are you scared to be successful? Are you scared to manage all of the input? You’re going to receive and I think that’s a real thing because my life has changed drastically since social media and I can’t go anywhere specifically locally Without Really knowing somebody and I love that. I love people I love
Interactions, but you do get tired. Ah, it’s not a joke. So that’s interesting, you know, and then there’s the fear of essentially authenticity. Are you ready to share who you are or you eat the authentic because you can fake authenticity. I believe for a long period of time. You can pretend that you’re being who you are and pair it from other people. And to be honest, I’m still working on who I am. I’m always working on who I am and my authentic yes, but just wait. I think I’m gonna become a little bit more different and now have a big birthday coming up, you know, so we’ll see. Ah toil on everybody twenty one. Yeah. No, geez. Um, so I think fear of authenticity you have to be ready and willing and able to understand who you are and be vulnerable.
So that’s a big thing. All of those have gotten me to where I am and obviously still growing.
Cameron Hemphill–So you that was very powerful. Like you said, some things in there that I can relate to and also the audience that Tunes in can relate to as well because fear is so, is so real. Hey, I’m afraid to whether it’s posting something or a new job or whatever am I going to fail. And, you know, I think that The mindset is it could be like how you were raised, how you’re brought up maybe a previous like failure that just trapped you or something. But if you can change that mindset to failures, actually what helps you learn from wins, right? I’ve learned more from failure than I have four winds like 10 volt.
Which is every time you lose, you actually win, right? Which is which is great, you know, and then like the vulnerability aspect is well, like the ability to be authentic and kind of like not care that, you know, it’s also really helps with your with your growth with your growth mindset.
Dr. Gretchen Frieling- Yep. And What Makes You Different and all of these things seem so easy to say and everyone will say, how are you successful in social media you know every panel I’ve been on for social? A related issues of purposes. Be authentic. Be authentic. Well, okay, but what is that? How do I do that? How what does that mean for me? How do I do that? And it’s honing into things that you may not like about yourself?
Or traits that you don’t like about yourself or write. I have no hair. This is all fake, right? And I talked about it all the time. But be real about it be real about things that may good point. Ah, what? What is it that we that makes us who we are? And maybe it takes somebody to talk to you about that, right conversations that you have with people of interest that you have. It’s not easy to be authentic and especially if you’re trying to get into an industry and trying to prove yourself and trying to learn all these things and go to these conferences and build a business all the things. I think I said that and build a business builder business builder business because that’s right.
It’s really hard to say. Wait, who am? I because you kind of lose yourself in all this, you know, I lost myself in medical school actually. It’s half. Its doctors day-to-day. Did you know that National doctor, say happy National doctors, ya know, until earlier. I just, you know, that, no, I didn’t know. I thought that’s that’s sitting. So understanding that you will. There will be ups and flows. I totally lost myself in medical school. Residency had no idea up and down and it just didn’t know and that’s okay. It doesn’t mean it’s wrong or bad, it’s a part of the process. But if you want to figure out who you are, I guess my purpose is, sometimes it takes time and it takes interact interactions with people and you know digging deep
Cameron Hemphill–Total totally in exposing that right and not being afraid to expose it. So yeah. Alright, so we are just about ready to close out. Q1 of 2023 Christian. Yeah, it’s flown by, it’s like, oh April’s. My kids came up to me this morning. They’re like, Daddy, what is that? April April, funny day? I’m like, April that’s on Saturday, April Fool’s. I know. Okay, cool. Cause like I was trying to prank the kids or whatever, but man, I can’t believe key ones almost over. So, that being said, like, Like how does the rest of your year? Look like, how many do you know how many conferences you’re going to like is that already mapped out or will they be conferences that pop up and talk to us a little bit about that?
Dr. Gretchen Frieling-Yeah, I was a little heavy at the beginning of the year with travel and for the rest of the year because I have another office that I’m opening. I’ve said you know not as many conferences or going to a mile us for the rest the year. And another reason being I’m Posting and throwing I guess do I’m doing my first ever in-person conference that I created and that I’m running and building. So that’s a huge endeavor. It’s not until December. It’s December first through third. I’d love to have you there. Ah, and it’s the ultimate ultrasound and anatomy experience. So for all of you that are steeds and injectors and new injectors, you know the craze over ultrasound right now and learning the ins and outs of how to use it how it can benefit your practice, which the ways are numerous, but it’s a huge learning curve and time is money and we need to invest in it and invest our time and money and energy and resources. So the conferences three days. There’s a business dinner than one day is all ultrasound small group East individuals will each have their own ultrasound to play with five people to one machine and the next day is simultaneous
Live dissection and ultrasound guidance Imaging live on stage. And then each group will have their own ultrasound, a nun dissected cadaver head and we will ultrasound inject. I sacked in small groups. So in theory, it’s going to be beautiful and amazing and perfect. I don’t know. We’ll see, I have some time still well but yes, I’m very excited about that. And then I’m going to aesthetic next in September which I’m sure you’ll be there, right committed. Oh that. Yes, we will be there. Yep. Yep. So that’s great. Speaking a bunch of times doing some live demos injections, things like that which will be great and that’s phenomenal. Tiffany runs the best, the best conference ever. What do I have coming up? I’m going to Amsterdam the end of April to work with Leone Shell Key. She is one of the most phenomenal brilliant.
Position, she’s MD, Ph.D that has spearheaded ultrasound internationally. So I’m spending a day in her clinic in a crisis, going to get Amsterdam. Then have your little vacation so I’ll be yeah. And that’s about it for.
Cameron Hemphill– Now was it listen to the mecca that just took place?
Dr. Gretchen Frieling- L am see a lamb kofta? Yeah. Good idea that just took place right. I haven’t been this awesome. I didn’t go to that one this year just because I was previously the week before that I was in Dubai. By for 7 days and I spent part of that teaching at a local clinic in Dubai for iclass anatomy with a very internationally known plastic surgeon and we had a group from all over the world. There it was life-changing an amazing. So I chose to do Dubai and I just didn’t have enough time to get to La MCA and now
A M W C is happening in Monaco. So there’s so many conferences and you just have to pick and choose what works for you each year truly.
Cameron Hemphill– Yeah, there’s a lot like I think I get something in my inbox like daily definitely weekly about a new one or so people reach now and it’s like kinda you have to map out your schedule because cause my gosh, like you gotta run the business, right?
You have to work too many of the travel. Oh, yeah. Married. Oh, yeah. I got kids right. Like it’s there’s a lot, you know, um, the power of saying no power of saying no, that’s for sure. Very, very much.
Break Time- thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about Growth99 University. Naturally, if you’re listening to medical millionaire success of your med spa is extremely important to you and as it should be. And if you’re listening to medical millionaire Obviously looking for the best most effective ways to take your meds spot to the next level in both profit and customer success. Enter Growth99 University ranging from online education courses, all the way to the full Suite of marketing and web services Growth99. Has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business profit, and freedom to inquire about all of our Support services and products, please visit growth 99.com. And while you’re there, click the university link and check out the companion. Course, to this very podcast back to the show,
Cameron Hemphill–When you started your practice. You didn’t have the academy, you didn’t have a skincare line, you aren’t traveling to go to all these, all these events and shows and speaking on stage and being very well-known, you know in the spotlight for medical Esthetics and you know in what in your trade and you didn’t have a your own Academy, right are sorry. Your own on-site conference. Yeah. So I call that like teaching attaching yourself to the existing right when you You have when you start to take action when you open up your practice or a business, or whatever things happen, right? Naturally. Because you’re like, oh yeah, that’s a good idea. Oh yeah, I should provide value there because I’m an expert in this area, right?
And so when you open up the skin care line when you open up the Academy when you have your conference, right? Like these happened from not only obviously being ambitious being an entrepreneur being hungry motivated whatever and enjoying what you do, but it happens because of really like it. It’s come from the practice and and and you doing what you do. Would you would you agree?
Dr. Gretchen Frieling-I totally agree. And again, be careful what you wish for, right? Because when you’re it’s tax season and you’re like, oh you have one company knowing you have five. Okay. Yeah. Thinks it makes it really easy. Ah, be careful what you wish for and I think I like to I of course like to do all things but that doesn’t mean that maybe one day I’ll say, you know, this just isn’t isn’t filling my cup. I’m just gonna drop this and it’s interesting how Chiefs Academy has happened. It’s been very gradual. I haven’t pushed it really hard. I haven’t done a ton of advertising. It’s been a lot of one on one mentor
Or ship, which has led to these beautiful relationships and also having amazing injectors come to my office to train, but I haven’t pushed it. And I think that’s what’s allowed it to gradually evolve. No, it’s not working as fast is that growing as fast as maybe some other things that I’ve done. That’s okay. I’m totally okay with that. The thing that hit it has also led me to is medical director ship. So I officially launched a medical director ship program and in creating a community of injectors that need the guidance and the clinical medical directorship to run their practices and an extremely selective you have to apply after except you and it’s a totally different animal than a medical director just signing off on orders. So it’s a relationship. There’s training involved, you get access to my ultrasound, you have to have training on ultrasound. It’s very, very Advanced and I’m so excited about it. So,
Keep those types of things. Mean, a lot to me, having a big Academy with a big facility, and all these lights are the stuff. I don’t know if that does it for me, you know, it really doesn’t. So, it’s whatever, whatever makes you happy. And sometimes you don’t know, until you’ve actually done it and you say I’m not sure about this. So and that’s okay now.
Cameron Hemphill– Yeah. Totally. And you don’t know until you know, right? And then you can make those make those decisions and it’s opening. I mean that’s that’s so that’s so great to hear. So when did I didn’t know that you’re opening up another location? I don’t think I can. I just start my computer all not paying attention. Yes, on Cape Cod. Okay. So tell ya it’s a Cape Cod. It’s obviously been under construction for a while like well now,
Dr. Gretchen Frieling- I mean, so we we started the lease started in January. It’s ah, it’s in Mashpee Commons, which is it’s in Falmouth. I don’t know. It’s about an hour from Boston. So it’s not that far but it’s island life and it’s also in between Nantucket which you have to take a ferry or a quick flight, but lots of our patients come from Nantucket indicate will then have access to this. There’s nothing like it anywhere really on the Cape. Ah, and Mashpee Collins is a beautiful outdoor mall kind of situation. Ah, and we have been going down to Falmouth for years and I’ve been scoping it out and finally signed a lease in January.
And they’re like, yep, it’s going to go really quickly. But this is a full build-out versus my office in, Wellesley Massachusetts, which was already a medical office. So it already was somewhat set up for him. And we did it on a run of Renovations but totally different situation. So, architect and permits and this and that. So now we’re almost April 1 and I think nothing has happened yet, OK? It’s going to be beautiful all of the furniture and the custom Cabinetry in the doors, in the wallpaper and lot. That Allah is going to be stunning. And if we just put some walls up and get started. So yeah, I’m spraying we don’t lose the whole summer and again, is this a failure? No, I just expectation management. If I lose the summer, you know, this office is being built to be there for many, many, many years and will be okay. So I can’t stress about it. That you will have to come you and the fam
Cameron Hemphill– hundred percent. You have a place in the Cape Town you,
Dr. Gretchen Frieling-Yes Yeah, and then we also have now an amazing apartment Splash condo. That’s right by a office. So it’s been almost fate that my team members either grew up in Falmouth or on Cape Cod, or have friends and family there spend time there, want to move. There are so many of my team members have places to say already, but I have this apartment for others to stay at, so should be nice.
Cameron Hemphill– Awesome. Very cool. Very cool. Yeah. So, how many how big is it?
Dr. Gretchen Frieling-So it, It is really tall ceilings and a big storefront windows versus our office now is on the first floor of a medical building. So it’s just totally different. There’s two treatment rooms. It’s around 1,000 square feet, but it feels bigger just because it’s so open, and the front will be an experience. Some bubbles skincare experience, the whole nine yards when it comes to understanding and educating yourself on your face and then the back is a private based for treatments and I have a feeling we’ll outgrow the space. I really do but I can’t think about that yet because the amount of time and energy and money going into this, you know, we’re just gonna hang onto it while we can and then and then see where it goes. So exciting. Congratulate. That’s amazing things. Yeah, what you’ve been thinking about for a while. I can tell. Yeah, so we I’ve been thinking about it for a year first, but it’s always it’s a matter of how are you going to do it? Because I’m not located there and I have to have a team that’s willing to potentially commute or spend time away from their families to help build this with me. So we have a rotation. I’m working on the schedule with that’s a whole other issue that I’ll get into with medical records and calendars and scheduling. There’s no perfect platform for having patients in a schedule and then rotations of team members on the same schedule. Ah,
I don’t know, so I’m writing it out on paper, but I’m getting a schedule. If you know rotations of them and then once once we open, I think we’re going to have a big party that’s almost like a meet and greet for people that are interested in working with us instead of just the typical interview. So people can get excited, we can meet them in person and then once that happens I think it will just organically grow. People will walk in and want to work. There’s just the way the cape works but it’ll be a lot of work over the summer which I’m ready for. It’s okay, I’m excited. You that’s awesome. That way you inject there were you we okay you will you’ll spend some of them are not. So yeah, so I’ll inject their not every day but I will and my team, three injectors and growing will be down there as well doing skin Health, you know, micro-needling laser all of it, injections. So and again, there’s nothing there’s no real medical aesthetic practice on the cape so, wow, okay. Well that’s exciting.
Cameron Hemphill– It’s not theirs. And so same name. Everything’s the same. Same like him. Shoot.
Dr. Gretchen Frieling-It’s not theirs. And so same name. Everything’s the same. Same like him. Shoot. Everything’s just yeah. So we’ll see how it goes. But I couldn’t do it without my interior decorator. And my here, these are like, for example we have to choose, you know what, the chair colors will look like. You get things like this. Yeah, clean up to the, you know, it’s just, it’s all exciting and it’s all about the process. But Yeah,
Cameron Hemphill– so did you work with a specific medical Esthetics interior designer architect or is that all, local or so?
Dr. Gretchen Frieling- There are it’s interesting. There are companies, I think that are specifically orienting themselves towards Aesthetics. When it comes to Interior Design, I think that’s brilliant. Mine is one that I met in Florida and she and I have worked together for years. And she does everything remote. And she doesn’t from Florida. She’s done my house. And I Rental properties in my offices.
Cameron Hemphill– So okay, awesome. So you’ve had that relationship for yeah, you’re going. Okay. So what’s up with the skin line got here got to hear the update.
Dr. Gretchen Frieling-Their skincare line is doing awesome. Ah, I am working with the cosmetic chemist to do do some new projects in that arena. Ah, but that has been something that I put a lot of energy into at the beginning lots, you know, two to three years and now it runs itself. So we still ship nationwide. Ah, not international yet. We have requests from a hotel in Belgium. Where is it? I can’t remember but they want to they want to carry the skin care line and ah, it’s not quite there yet. But it’s going great people. Absolutely love it and I’m doing a talk actually at aesthetic next on the other a I don’t know if I’ve talked to you about this. So it’s aesthetic intelligence, not artificial intelligence but aesthetic intelligence and it’s all about how can we make something that’s essentially intangible when we talk about Aesthetics and skincare to something that’s tangible and taking it to the next step. So understanding that That you know, when it relates to Skin Care, patients come in and they don’t want to see the Skin Care on the wall. You need to touch your patients, put it on their face, let them feel it touches. The first sense we develop in utero so I’ll be talking all about how you can amplify not only trust but outcomes and results when it comes to understanding skincare. It’s a game changer. So that’s a huge passion of mine.
Cameron Hemphill– Aesthetics intelligence aesthetic intelligence. Yeah, I have tried your product, I fought with my wife over. In fact, I need, I need more of it, so I better go to the site. If I, if for the audience, if I want to go get some, what, what, what’s the domain name? What’s the website?
Dr. Gretchen Frieling- It’s soy, air.com s0 Yae. Are.com should actually make a Code will talk about this afterwards. We should make a code. We should say right now for people that watch this podcast, a discount code for the website hundred percent. Yeah, yep.
Cameron Hemphill– Yeah, yep. Will drop it in the comments. Yeah, let’s do it. Okay,
Dr. Gretchen Frieling- I’ll give you guys some days. Yeah, and my favorite phrase is for all of you watching that are like, how can you just integrate, you know? Oh the other thing is we do wholesale account. So we have I think we have about ten practices that sell Sawyer in office and it’s it works the same as any other, you know skin medic GHAR or elastin. Obviously, we’re a smaller company, but it works the same when it comes to revenue generating for yourself in practice. But ah, I don’t know where I was going with that that thought.
Cameron Hemphill– I think you’re talking about wholesaling it, right?
Dr. Gretchen Frieling-Oh, yeah hotel. Um, oh, no, but I was gonna say was people are overwhelmed with trying to sell things to patients. They’re coming in to get treatments and then you have to end it with trying to sell a product and the phrase I throw around to every patient. We give everybody samples and we say I literally sit down and say
I don’t care what you do with this. I know you didn’t really directly want to talk about skin care but you’re here and you paid to sit in my chair. So here you go. You can throw it in the trash can when you leave but these are amazing products. Try them. If you hate them all, please let me know because that’s how I grow and learn and want to know what you think and then 99.99999 percent of the patients come back and they say wow it’s completely changed my life and so I think to take the pressure off the selling and to be a real human authentic going back to her saying and just Talking to them as a person and saying, I get it, you have all these products. Why not try these? It’s free or you’re the trash can and I like and you can see like relief. Yeah,
Cameron Hemphill– right totally. No, that’s that’s really good. Really good trick. I mean in great tip because when I’m talking to people on the phone as well, like we talked about the checkout process and how important it is when someone comes into the practice like
They’re greeted, that’s important. The treatment obviously important, but like, the last, you know, final step right? Like, getting a skin care product. I mean, I’m you probably have better numbers on it than I do, but you know how much revenue can that potentially bring in? Obviously there’s Commission on it as well for, you know, the people that work at the practice and it provides value and they want to come back in, right? And then memberships, Google review, social Well, media touch, you know, rebooking. So those types of things like, do you have a pretty dialed in specific checkout process?
Dr. Gretchen Frieling-Yeah, I have because it’s a different company than g face and the other companies I have it separate so patients. We actually 4G face empty for aesthetic treatments. They pay before they get their treatment because I truly believe and we may have talked about this before I believe in it’s the halo effect. So you believe you believe you remember the beginning and the end and everything in between is a She so in the middle, right? It’s okay to be mushy. You don’t really remember the needles in your face. So you kind of want to forget them. But to end the experience on a note of oh, here’s my money is just kind of ah, yeah feeling so they pay before there’s complete open honest conversation and expectation when it comes to the finances and then they leave feeling amazing beautiful to pay. So that changed my practice completely.
Oh, okay. It’s it’s a game changer. Then when it comes to skincare, we have their beautiful package up at the front desk. We have you know bags and tissue paper and we always throw in three free samples because why not and ah, it’s up there waiting for them then yes, they do have to tap their card and but it’s all queued up for them. So, you know, I wish I had a better way for that. But It works, it works. And it’s almost like a little treat for themselves afterwards because they forget they already paid other treatments so far before that, it’s not all at once, not all at once, got you. Yeah. And every book like we’re worried about, you know, you really. So we launched a new VIP program that has transformed, not only our patients skin because it has really created that loyalty that I think what providers forget is that patients want to be loyal, unless there’s a bad interaction and they don’t want to go back. But if there’s no real loyalty in writing or financially, it’s very easy to say, I want to go all the way there. I’m just going to go here this time. So we created our program where it’s almost like a payment plan, your money rolls over. And I know there’s a lot of people that do VIP programs different ways But the way I position it is if you’re in here at least once a year, it’s an absolute no-brainer, it changes the prices. It significantly reduces them patients, get free things each month and those free things have completely changed their skin. So not only are they fully, you know, happy with the way they look and they feel amazing but they’re so happy to come in here and get the money that’s in their wallet or whatever it is, that’s waiting for them. So when it comes to rebooking, that’s what you asked me. When it comes to rebooking, they want to rebook because they get free treatments each month and so it’s pretty. It’s pretty easy, pretty straightforward. Yeah. Yeah.
Cameron Hemphill– I love it. Well, that’s when you give it a tremendous amount of insight and I like the points. He talked about the halo effect. He talked about, you know, taking the payment up front so they I mean, you said it very well. So they they and walking out feeling beautiful and happy, right? I think it’s it’s cool to hear you talk about you you really talk about the the patient experience a lot and making them feel the way they want to feel at the end of the day. They’re not they’re not necessarily let’s call it Botox or not buying Botox and some what they’re buying. They’re buying self-confidence. They’re buying beauty. They’re buying the ability to feel better. Right? Like, you know that better than me. But when I look at it from the outside in like that’s what I see. Obviously my wife gets services treatments done. And so I know she’s not buying the cool sculpting. So, you know, she’s she’s buying the end results and the result. Yeah.
Dr. Gretchen Frieling- Yeah, exactly. And to go until beautiful. I do think you can, you know, there’s so many places that you can go that have amazing experiences. And I think that’s one part of it. That’s a big part of it to go and feel amazing. But it’s also the education piece because you could just go to any Spa, right? I’m getting a massage at the Mandarin this weekend. Treating myself, my husband is gonna be fun and that’s a totally different experience because the other chunk of it has to be your knowledge. You know what sets you apart, is what you bring to your office, how you’ve trained your team to be really educated. So, I had a patient the other day, who then I get sent referrals from all over locally and Nationwide but even locally it’s such a huge. It’s so amazing. It’s a Huge compliment and I’ll send people elsewhere to if I don’t think it’s the right fit but just to hear patients say wow this experience has just been phenomenal not only from getting the robe and the water and all these things, but the education aspect is is huge for me. So yeah, they love that. Yeah.
Cameron Hemphill– Well, thank you so much for taking the time to she ate it. I know how busy you are. You have so much going on and you give so much value to. Not only the industry but your patience everybody. I’ve always enjoyed hanging out with you and spending the time. So, so thank you so much. If so, if people want to find find out more about the academy, if where do they go for that?
Dr. Gretchen Frieling-So g face, academy.com is the training. Academy and we really customize your trainings. So you have to submit a request give us your credentials and then we’ll work with you to figure out the best fit for you and G face md.com. Is my the Mother Ship? So you can find links to the skincare and links to g face Academy on their face. It live dot-org, is the conference that’s in December. And then if you have any questions, I am on Instagram an unhealthy amount G phase M d and so you can go for an ask me any questions on there. Ah, like that’s good.
Cameron Hemphill– That’s awesome. Thank you. So you pay somebody you guys so make sure to follow her check her out go to our website. If you’re not going to aesthetic next definitely go. She’s gonna be there. We will be there. Love to see you guys definitely will make it to to your conference as well. I’ll put that on our our busy schedule. Yeah. Thank you so much guys. Thank you so much for tuning in Gretchen. I appreciate it. Dr G face and d Christian freighting guys to see Cameron medical millionaires signing out till next time. Happy injecting.
