Social media is a powerful marketing tool, and it can produce massive benefits for aesthetic practices to expand and attract new patients. Although, this kind of potential comes with pressure. Social media experts spend a significant amount of time planning, posting, and analyzing results, but you and the people that work for you might not be quite savvy. Maybe you do not see significant advantages even when you’re already on Facebook.
In 2020, over 3.6 billion people were on social media worldwide, with a projected increase to nearly 4.41 billion by 2025. That’s a lot of potential patients to reach. Your following base influences the decision of consumers contemplating whether or not to follow you and other businesses and social media influencers who might be willing to collaborate if you have a solid following that might turn beneficial for both parties.
Curating a massive following can serve you and your business well, even beyond the constraints of different social media platforms. Notwithstanding, social media can help boost local SEO and drive traffic right to your website. It seems like it is a worthwhile investment. We will share tips in this post that might help you discover the importance of building a robust social media following to grow your aesthetics practice and help build your brand more.
Establish a solid brand identity
It would be best to have a cohesive brand identity revolving around medical aesthetics in any business. Achieving this goes far beyond making a logo your profile picture and calling it a day. Your aesthetic practice’s identity should radiate through every post.
Contemplate well and decide on your central filters, graphic designs, color scheme, tone, etc. Every post that goes live and every comment you share should be a representation of your brand’s voice. The truth is, people are primarily drawn to brands that have an established identity.
Engage with your followers actively.
If you go out on a date and you spend the entire time talking about yourself without being interactive and letting your partner get into the conversation, chances are, there might no longer be a second date. In social media, the same principle applies as it is a ground for virtual connections and dealings. Merely posting business promotions and advertisements without connecting with other users personally do not work.
Invite connections and conversations instead of seeing and using social media platforms as unceasing advertising campaigns. Respond to comments and inquiries on your posts while encouraging genuine discussions.
Choose wisely and post share-worthy content.
If social media users decide to follow you, they expect you to post no less than exciting and engaging content. Your followers would want to share and multiply your posts. And how do you go about it? You guessed right. By creating posts that have it all; engaging, educational, interesting, and a whole lot more!
Your social media content should circle in trends, opinions, data, news, and you may even post something that bears humor while being wholesome. Think of artistic ways to incorporate these different types of subject matter into your aesthetic practice while staying aligned with your brand’s tone. It is imperative that your followers feel comfortable interacting with you as your posts reflect how approachable you are while maintaining a sense of friendliness.
Select targeted hashtags for your Aesthetics practice
Hashtags can be an excellent tool for new followers to discover you. The wisest approach focuses on specific hashtags and less on generic ones that overflow with too much competition. Make sure you utilize more targeted hashtags to work in your favor realistically.
You may search for hashtags commonly used in relevant posts or use tools to acquire analytical data and derive alternative suggestions. For example, instead of using #botox, adding another word or two to make it more specific, like #beautyinbotox is a much more suitable hashtag to target.
You can also make your brand-specific hashtags containing your brand’s name to encourage your followers to share photos and engage more in your posts. Doing this would be an excellent opportunity to bring in user-generated content.
Build partnership campaigns
Joint content campaigns between companies that don’t threaten each other business-wise can generate excellent exposure. And it doesn’t end there. You may also have the opportunity to join a brand new audience group. An ideal partnership can create various benefits for both brands to their existing followers. And thus, allowing each to attract new followers and overall divulgence from the other.
Brand advocates and influencers are another colossal opportunity. Utilizing user-generated content, especially coming from partnerships with popular influencers, can result in effective social media engagement. Collaborating with other businesses with an already established online presence would help build your aesthetic practice’s credibility to other users.
Let Growth99 help you increase your social media following!
Remember that organically growing your followers is a time-consuming task. If you find a “hack” that promises substantial results overnight, it’s likely, not legit or a scam. The primary purpose of growing your number of followers is to increase ROI and create an online presence for your aesthetics practice that results in people engaging, discussing, and sharing with their peers about your brand.
Moreover, having fake followers isn’t going to benefit your brand in the long run. Various social media platforms have become adept at identifying bots, locating bogus accounts, and deactivating them. That means you’ve wasted your time, effort, and money while receiving nothing in return. Investing in social media management is the first step to growing your following base and leading more people to your aesthetic practice.
Growth99 specializes in digital marketing, and one of its known specialties is social media management. Book a free consultation today to explore the endless possibilities of growing your followers on social media and how that can boost your business as a whole. As social media is widely embraced by the general public in this internet era, focusing on nurturing your business using social media can be the ultimate game-changer you’ve long been waiting for!
