Introduction
What should your medical aesthetics business do to stay competitive? You need a website that is great at converting visitors into leads and then converting those leads into bookings. You also need visibility into what’s working and what’s not to improve your conversion rates. By working with Growth99, you’ll have access to all these things and more:
Your business needs a good website.
A good website is the foundation of your digital marketing strategy. The first thing that customers notice when they visit your website is its design, ease of use, and content. To ensure that your site communicates the right message to potential clients and search engines, you need to ensure that it is mobile-friendly and optimized for SEO.
A good web design should make it easy for visitors to find what they want on the site and let them navigate around it effortlessly. In addition, it should be responsive to work and seamless across all devices, including desktop computers, laptops, smartphones, or tablets.
Your website needs to get found.
- SEO is important
- Keywords are important
- Content is important
- Backlinks are important
- Social media is important (make sure to connect your Facebook page or Twitter account)
- Make sure your website looks good on mobile devices.
Your website needs to convert visitors into leads.
If you’re selling medical aesthetic services, your website will be the doorway for many potential clients. Unfortunately, that can also be a significant source of lost revenue if visitors need to know what they want to do or how to get in touch with you.
- You need a good call-to-action (CTA) on every page of your site. Your CTA should tell users what to do next and take them where they need to go: making an appointment, downloading valuable content, or signing up for the newsletter.
- You should also have some kind of lead capture form on every page as well – whether it’s embedded directly into the sidebar or at the bottom of articles/blog posts, having a consistent way for people to fill out their information makes it easy for both parties (you AND them).
- Suppose someone wants more information from you but doesn’t know how to contact you. Set up a lead nurturing system so that when they’re ready for more information about how Medi Aesthetics could benefit their practice, they can fill out a contact form and reach out to you! Salesforce is a favorite tool for CRM – but there are plenty of other platforms out there, too, like HubSpot if needed 🙂
You need to connect with your patients after their first visit.
The most critical factor in a patient’s decision to return to see you or not is what they think of you as a person. They want to feel like they can trust that you understand their issues and will be able to help them get better. To feel this way, they need reassurance that everything is ok even after the first visit. After all, if something was wrong during your first session together, would it not be reasonable for patients to assume things would only worsen over time?
That’s why following up with each patient after their initial consultation is so important! This helps give clients peace of mind and shows them that although there may be some improvements after the first session, there are still things left for both parties (the practitioner and client) to work on together until everyone feels satisfied with the progress made thus far.
Another benefit of having regular follow-ups scheduled into your schedule each month is that it allows both parties involved plenty of time between sessions, so nobody feels rushed or pressured into making decisions before having fully explored available options without feeling overwhelmed by too much information at once; this allows them more time.
You need to manage your online reviews.
Your online reviews matter. They’re crucial to your business—and here’s why:
- More than 90% of people trust online reviews as much as personal recommendations. (Source: BrightLocal)
- Reviews are the second-most important factor when consumers visit a business website. (Source: BrightLocal)
- 53% of consumers read online reviews before visiting a business for the first time in person or over the phone.
It’s clear that you need to manage your online reputation so potential customers can see how well you serve them, but where do you start? With Growth99, of course!
You need visibility into what’s working and what’s not.
Tracking and analytics are key to your business. You need visibility into what’s working and what’s not so that you can identify opportunities for improvement. Growth99 is all about tracking and analytics, focusing on identifying improvement opportunities.
As we’ve discussed, growth comes from understanding who you serve in the most effective way possible, identifying the best ways to serve them (through product offerings or marketing), then executing those things consistently over time (which is where tracking and analytics come in).
At Growth99, we help medical aesthetics professionals by providing insights into their market segments through our proprietary customer profiling tool, Advantages—which combines behavioral data from several sources such as social media profiles like Facebook or LinkedIn with survey responses—and actionable recommendations based on the results of that analysis.
Growth99 can help your business in every area of digital marketing.
We can help you build a website that looks good and works well. We’ll use modern design and programming techniques to create a fast, easy-to-navigate, and user-friendly site. We will also optimize your site for search engines like Google so that it shows up on the first page of results when people are looking for products like yours.
And we’re not just about making websites: Growth99 offers complete digital marketing services from beginning to end—from building your brand presence online through SEO (search engine optimization), PPC (pay-per-click advertising), social media marketing, email marketing campaigns, analytics reporting tools, content creation & distribution strategies…even web design & development!
Conclusion
So there you have it. Growth99 can help your Medical Aesthetics business in every area of digital marketing, from creating a beautiful website to getting found on Google Search and converting visitors into leads to connecting with your patients after their first visit and managing your online reviews. We’re excited to work with you as we develop these solutions and more!
