It is far from surprising that the time between now and New Year’s Day can be considered the busiest season for online shopping. Typically around this time, people would look for gifts to give to their loved ones. Studies show that the average consumer purchases sixteen different gifts online during the holiday season from Holiday Sales. The holidays could mean well for eCommerce brands and online shopping platforms that sell items like clothing, beauty products, gadgets, and many others.
Although with so many brands in the market which compete to win substantial advertising space in social media, it is critical to cut through the digital noise and ensure that your company stands out from the crowd. Social media is one of the most essential and productive components of a brand’s overall sales strategy. It is vital to take advantage of the holidays to win more sales and increase revenues. Here are ways to utilize social media on a holiday rush:
Thinking ahead and scheduling posts in advance
Creating a social media calendar will allow brands to track their posts across all of their social media channels, as they ensure there is enough coverage to stay in front of their customers. As timing is of utmost importance, having this type of calendar may allow you to follow through the holidays, promoting your products and services to your prospects and existing customers alike.
Of course, establishing such a calendar depends on a company’s ability to produce great content beforehand. It would be best to have enough people on your team working around the clock to efficiently create content and updates on your social media accounts when the holiday hits hard.
Remain active, engaging, and visible online
Creating engaging and up-to-date content might be the primary step to using social media to boost your holiday sales, but engagement is the most profound factor. It is excellent to encourage your customers to post feedback or share testimonials about your products and services. Yet, it’s also crucial that you have a designated team or someone in charge to respond to these customers.
Doing so can set your brand apart and highlight your uniqueness in the digital space. Providing enough attention to address your customers’ complaints, giving direction to move forward, and thanking individuals for their feedback are some examples of going the extra mile.
And some extra:
Here are other things you can do to connect with customers and boost your holiday sales:
Learn more and study your audience, including their behavior, purchasing patterns, etc.
If a consumer posts a comment or feedback on any of your social media channels, engage with them further by posting a question or sharing a relevant personal experience as a response.
Be authentic and participate in honest conversations. It is best if your audience feels that they are dealing with a live person rather than an automated system.
Fun tip: When planning your holiday posts, it is essential to remember that the current trend on social media platforms is incredibly visual. And platforms like Facebook, Instagram, Pinterest, etc., mainly rely on images, videos, and gifs to spice things up. Make sure you don’t miss out on unleashing your creativity and artistic abilities this yuletide!
The season to be jolly
During the holiday season, a pattern has emerged where people spend more time on social media in early October, and it goes on to reach its pinnacle to New Year’s Eve. Within this timeframe, consumers are typically preoccupied with rummaging their newsfeeds for gift ideas. Social media is a powerful tool to achieve impactful holiday sales as you continue to bring joy to the hearts of many through what you offer. While not forgetting that as we think about making our customers and dear ones happy for Christmas, the joy that this season brings starts from within.