Medical spas have a complex business model that balances medical and cosmetic operations and services in a competitive environment. As a result, in a crowded and multi-faceted market, your marketing and advertising efforts will have to work even harder to generate awareness and interest. Even if you have a strong brand, expanding your medical spa practice demands a strong web presence. For example, if a prospective patient searches for a local Sculptra provider and your business does not appear in a Google search, the patient is likely to seek treatment from someone else. Understanding your local market and where your medical spa fits in is the first step. To assist you in building and reinforcing what sets your medical spa apart from the competition, learn what services they provide, where they’re located, and how they function. Establish your marketing and promotion strategy with this information in mind to help your medical spa attract new patients and boost patient retention for continued growth.
The strategies listed below have been shown to help you develop your practice over time. Start small and scale based on what drives new patient volume if you’re working with limited resources (as many practices are).
Begin with your website. Develop a website design that impresses potential patients while still providing top-notch online performance (easy-to-find, fast-loading, mobile-optimized).
Pay attention to your reputation. Utilize an online reputation management solution that enhances the patient experience while also assisting you in obtaining online patient feedback. A large number of good reviews can assist in attracting new patients.
To get people’s attention, use content marketing. Your website, blog, and social media platforms provide great information for potential and current patients to read. Informative and entertaining material establishes your expertise in the medspa industry and puts you in front of patients’ minds.
Improve your search engine optimization. Create and implement a search engine optimization (SEO) strategy to reach out to potential patients looking for medical spa services online.