Introduction – This is medical, millionaire the podcast. Helping your Med Spa increase in status visibility and profitability. Join your host. Is he dispels miss shares, Trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host expert marketer and founder of growth 99, Cameron Hemphill
Cameron Hemphill – Hey, everybody Cameron’s him kill. Here are your hosts for medical millionaire? Hey, first off, thanks so much for taking the time to listen to our podcast. Our goal is to give value and insight and then into the medical spot market. So my team and I, we’ve consulted Medical Spa owners folks in the aesthetic space and some of the top injectors throughout the country for four years,
And we see businesses that are absolutely thriving ones that are trying to get. The next level ones that are really trying to grow their business. Whether you’re at six figures, multiple six or seven or trying to just get to multiple locations are really just trying to figure out where to start. This podcast is for you. And so when we’re talking to business owners that are running these practices, they all have their unique challenges and we’re always trying to get some sort of competitive Advantage, right? And so, throughout this journey together, whether our goal is to help you and we want to help you take your practice to the next level. So, in this episode, we actually have a fantastic friend client and somebody who’s been in this space for a long time.
And I want to introduce you to Nikon Rivera. She has been a growth ninety nine for for a long time, and I thought it was important to bring her in and talk to you from her perspective on what she’s going through the challenges that she’s seen and really about her story where she is. So welcome to medical Veronika
Neekan Rivera – Thank you. Thank you. So much for having me.
CH- Yes. Absolutely. I appreciate your time. I know that you’re super busy. And um, it really. We have a tremendous amount of gratitude for for you blocking your calendar out for this. So thanks so much.
NR- Of course I’m honored to be here
CH- Yeah. So so talk to us a little bit. Um. I wanna know, no. Just at a deeper level, if you could be so kind and and for the audience that is listening to this, they’re either on their way to work. They’re on a jog there. They they don’t have a you know, like. They’re trying to figure out how to become a next best version of themselves and how to grow their spouse. So, tell us about your story and really how you got to where you are now,
NR- sure. So I when I was, I remember being just young and I know this sounds silly, but I remember being in restaurants and like looking at people and just thinking like oh gosh, you know there’s ways to at do like little facial enhancements and I used to play around with makeup, you know. Nice to do like my friends makeup and high school and didn’t really. I wasn’t I think at that age I was more into like the artistic side of things and as I got older I realized like, wow, there’s there’s a way to do this in a medical space because I wanted to always merge the medical background and the the love that I have for helping people, but I also had this artistic side And it wasn’t until I was in college where I got a research internship for dr. Frederick Brandt. He’s now passed but I had no idea at the time. What a big name he was and what a Pioneer who was in the space. So here I was who died just like walked into his office and was like Hey I want to get into Dermatology and wanted to see if you guys have. I saw you guys have a research institute. Do you have any openings? I’ll work for free and the research coordinator just And to be there that day, Alex has a nigga and he comes out and he’s like, yeah, actually, let’s take you back, let’s talk. Let’s see what you want to do. And I was pretty much just like, I’m here to do, whatever you guys need me to do. I just really want to get some experience in. Dermatology and again, it just so happened to be that dr. Brandt was one of the pioneers of Aesthetics at the time, so he was working. He had a clinic in Paris and New York and Miami and kind of had this high profile.
Celebrity clientele. And he was working on getting some of the FDA approval for some of the fillers we have on the market now. So I started doing I started helping with those research studies on like side effects duration, um. And all of a sudden, my mind was blown because I was like, okay, here’s a way where you can do enhance payments and kind of help with confidence. Um. In a way that’s more scientific than just make up, you know. And and that’s where I found the merge of my love for medicine and skincare and aesthetics and realised like, gosh, there is a space here. And he happened to have a PGA working for him. So that’s when I realised like, okay, I want to go into a school. I want to specialize in dermatology and cosmetics or in his aesthetics. And then I just kind of was able to focus it from there. So then I went to George Washington’s PE program and. Did my electives and dermatology. And when I graduated, I worked in Internal Medicine. I want to just like a general foundation in medicine and every day I was just like, oh my gosh, I can’t wait to start doing Botox. And, you know, like if there’s any skincare concerns, I’d be like, schedule him with me, just so I can get like experience with skincare and around nine months. I was like, okay, this is it. Like I need to make this jump into Aesthetics and it I’m going to do whatever whatever it takes. So it actually required me moving from Denver to California, because there weren’t a lot of opportunities in Denver. There weren’t a lot of men. I mean, Denver has blown up now. I mean, that’s, I relocated to Denver since but, but at the time everyone wanted experience, it was really hard to find someone who is willing to train and train the right way, which is something I always talk about. So you know California l.a. at the time had so many opportunities and you know a lot more places that were willing to train
And it was just the best move at the time because when I moved to LA, I had a really great opportunity with a doctor who was willing to train me from the ground up. They send me to so many trainings. I mean I was doing allergen trainings, all the time, gelder my trainings palette trainings. So I just drove it. And within a few years I got asked to be a trainer for allergen and Gail Derma and it’s just kind of grown since. Then I started getting really busy, I started realizing the importance of social media and marketing yourself. Self and, you know, it just it kind of became this big big web for me. I’m realizing. Like, gosh, there’s so many aspects to this. You have to stay on top of your training, you have to stay on top of the social media. You have to understand, you know, just even malpractice things and so after almost eight years of practicing, I decided
So we decided to move back. And that’s when I decided to, you know what I’m gonna do my own thing. I think I’m well equipped. And so we’ve started up a business in Denver and in L a. So I still travel back and forth between the two locations and see my clientele in LA and I have an injector there. Jennifer just hired an injector here for Denver and just growing and booming. And it’s been great.
CH- She’s a I love that. And so you’ve really like you formed your craft from having that art background, right. And then be a level to transition with your love for medicine. Listen into enhancing the beauty of. Someone’s body, right? Like that. Yeah, I can see that. Like as you talk about that story, I can see and feel the passion that you have have around it because you’ve been able to merge those two. And I like front from me outside. Looking in, I can see how your clients really love that and that you Embrace that passion that’s that’s super neat to hear.
NR- Yeah. And I think that’s really the core of it. You know, I see so many people who want to get in this field for the wrong reasons and I think I think patients can feel that now like they can see on Instagram who has a true passion for this. I think that’s the beauty of Instagram is that it really allows the people who are investing in their talents to kind of shine. But the negative is that patients now have a way of kind of finding that provider that’s for them. And so I think the people who just want to jump into this space for the wrong reasons, kind of get you know they feel some of those barriers but I think if you have a true passion for helping people boosting their confidence being the best injector you can be that’s good. Now we have a platform that really shines that with just social media. So yeah, it’s been like I said, it’s something that gets me excited every morning to like wake up and go do still
CH- Yeah, that’s, that’s It’s awesome. I mean if you even enjoy what you do and have passion and what you do like it shows, right? And yeah and if you’re having fun every single day doing what you’re doing, it’s really not a not a job or it’s not it doesn’t feel like a job. It feels like you get a really embrace your hobby every single day and I think that’s I think that’s super important and unique in the same time because if you get into a business for the wrong reason, like you can feel it.
Right. And and you want your clients like if they’re going to invest in taking the time to enhance their confidence like, you have to hire the best right? Yeah. It’s almost like if you’re gonna hire a business coach, make sure they have like the right credibility. And and they actually have a resume kind of before you go there. Totally. Yeah. So let’s pivot for a second and talk about since you are talking about Instagram. Now you have a very credible Instagram and social media profile, and you have a tremendous amount of followers. So I think you have over forty five thousand followers and a very active, very active engagement. And so, obviously, everybody starts with 0 followers, right? And I feel a lot of people as you know, every day that are saying well how are they getting so many followers and you know, what are they doing? Different and I can’t figure it out and I don’t like to post but sometimes I post, you know, I just hear everything and then of course I thought ladies like you who have nailed it and embrace it and love it. So talk to us about a little bit about your your social success. Is and why it is working for you, and why you embrace it?
NR- So I think I luckily jumped on the platform. I think the Ford got pretty saturated, but I don’t think that’s really a barrier, you know, I hear the same thing. Like gosh, it’s just so hard to grow and Now there’s so many accounts and yes, I do think it’s probably. There’s probably more challenges now because you know, when I first got on I didn’t even know there was an algorithm like I you know, I was just posting I had no idea that there’s all these algorithm changes and I do think there are some barriers with Instagram now that do make growth a little bit harder, but at the same time, I think there’s a lot more services that can help people grow. So when I first got on you know I started Help to be honest like from the beginning, I realized very quickly, this is not something I want to spend. So much time doing, I don’t want to be on my phone all the time I need help. So, I had a couple of patients who actually were kind of in the digital space. And they started helping me understand, like, what works with Instagram. What doesn’t Um. You know, like how to make your ah, before an actor is more appealing than you know. Came the concept of hashtags. And so I realised like, gosh, this is a lot more enjoyable when I’m not trying to do it all on my own. I think people who are doing it all by themselves. It’s just it’s ten times harder now, because I do think the algorithm it is made it in a way where you have to constantly show up. You have to be on your stories. You have to be posting. You have to use strategic hashtags. You have to be engaging. And if you’re just trying to do all that by yourself, I do think it can get very overwhelming and discouraging. So I think the the plus now is again. It’s pretty easy to find. You know, even what you guys have helped me with with my air aesthetics page.
Getting that content out. That’s not something I could have done on my own, like I wouldn’t have been able to do, two pages my page and the med spa page. Like I knew from the beginning, I’m going to need help with the med spa page and that’s where you guys have been so great. So I do think there is, I think the secret is getting help, you know? Again, I think people think they can just jump on the platform and understand it and then they quickly get overwhelmed. So I think it’s totally fine to even in your clinic, like if there is assistance in your clinic. I know providers who done this where You know, their assistant might be a little more Savvy and they might just say, hey, can you help me grow on Instagram? Can you take more stories while I’m doing injections? Can you get patient? Testimonials, you know and they just have that extra set of hands that’s willing to even capture the content and then they may go home and post at themselves or they have you know, a social media manager, who helps them. So I find a lot of
A lot of my growth was due to realizing gosh, this is not my, this is not a skill. I have, it’s not necessarily something I 100% enjoy doing and I think that’s where people, you know, sometimes they see this facade, like, oh gosh, you’re so great on social media and like, it must be so easy. And I’m like, no, no, no. It’s one of the biggest challenges. It feels like a part-time job and I needed help. And I’m I’m open to saying that and I think a lot of the more successful Pages who are showing up all the time. Especially business owners. They do have help. I mean, they might not come and post their help. But a lot of my friends who are doing really well on social media, you know, experience, big growth. They have helped. They have a social media person or they have an assistant, who’s helping them, they’re not doing it all by themselves. So, I would say,
Look at resources. Look at, you know. Is there anyone around you that can help you look? You know, check out girls. Ninety nine. And and I know you guys have some social media services that have helped me in other business owners. Um. So I would say, that’s honestly the secret. I can’t say it’s all myself. And it wasn’t. I had to figure out a lot of the stuff I learned was by having people who do this for a living kind of helped me figure some of these things out. And then I was able to say, okay, well, I can get the content. I can build my voice, but if you can help me with more the posting and the algorithm and the hashtags and all those things that can just suck up someone’s time. Um. And I think that’s where the growth really started for me. Because like I said, if I was doing all by myself, it would be too much. It would be too challenging.
CH- Yeah, yeah, and I completely agree. I think that, you know, people get into this space, no matter what the businesses it is, they are always looking at that cost which and time like it’s like cost is important and they’re like, well, I can I can post and I can do my accounting and I can build my website and I can like acquire my EMR and EHR and build that out. I can send out my emails, I can do my newsletter. You know, and they almost feel like they have to take everything on because they because they’re constantly worried about. You know what what is it going to cost me? Well I think the one thing that they’re missing out is it’s going to cost you time and it’s going to cost you the ability to work on your craft. Uh-huh. Yeah. And your craft is your skill set and as you know, like you shine when you have that client in your environment.
Yeah, yeah. And I think we’re, we’re business. Owners have done very well is they have figured out? Okay. Like I’m not that great at this or I don’t enjoy doing it but it’s part of one of those pillars and check boxes I have to do. Yeah let’s delegate it to somebody who has the time and enjoys it and knows how to have success in it. Right? And yeah I feel like part of like let it you almost have to let go a little bit to get two steps ahead.
NR- That’s it, that’s exactly it. I mean, I’ve seen plastic surgeons who were phenomenal, but until they had a strong social media presence after they found the right social media person or after they found the help they needed once, they were able to kind of higher that out and kind of let that go. It just you can’t put a quantity to how much it’s boom their business.
So I think it’s a little small-minded to want to kind of keep control of everything. And not realising. Gosh if I can hand this over to the people who specialize in this, this is going to feed my business tenfold. And that’s what I’ve seen on Instagram. I never blink an eye at the. You know the help I’ve had on Instagram or help I’ve had with my websites. And I’m happy to hire those things out, because that’s I always see that return tenfold. And it makes my loss my life easier and allows me to enjoy what I do rather than trying to get bogged down. And oh, gosh, I gotta get this post out or oh, I have to get this newsletter out. And that’s not really the reason why I did this. You know, I did this so I can enjoy my and create the rule. I wanted. And part of that is letting go of all the little things, um. And and allowing that to kind of feed back to your business.
Yeah, absolutely. And it frees up time, right? And it helps totally yeah. Not have to worry about, you know, so much activity where you can really sit down and focus and think long term. Like what is the long-term strategy here versus getting bogged down? So that kind of brings me to my next point because you have, you have a pretty cool. Like you, I would say unique setup in this sense of you you’re from, or you from Denver. From there, I’m from Denver, you’re from Denver, so you move to LA, you have this practice. You have the success you move back to Denver, but what happens? Well shoot you actually have a business in LA and you have a business in Denver and I see you know, folks that are struggling going from one location in one.
Town to the next location bar with, with clientele in two different states. So I think that would be cool to chat about for a second. How are you managing that? And I know that there was fear in doing so and how did you kind of overcome that fear and step into? No woman’s own and run it? You know, that’s a great point. You bring up because I don’t think at the time I thought of the fear, I mean I knew it was going to be a struggle but I just Just decided, you know what you’re going to do this, you’re going to make this work if it I would you know it wasn’t easy because I would have to travel with my son. I took a couple trips without him and then I realized like gosh, it’s going to be hard to keep coming back and forth and taking time away from family. So, we made it work. We’re like, we pack up the family, we go to La for a week.
Um. You know, I see all my patients and and then I got to a point where I was like, okay, I can’t keep up with this demand. I need to hire someone. And then I found Jennifer, who’s been amazing. And it’s just there was so many challenges along the way. I guess I didn’t really think about it. You know, I think I sometimes I think when you overthink you kind of limit yourself. So so it was just like each trip was like, okay, we’ve got to get there. We got to start getting people on the schedule. And of course, we had all these obstacles with covert because LA had some major restrictions and shutdown. So there was one trip we canceled because they had cancelled all. Um. Unnecessary travel to L. A and we could have maybe gone around it because, you know Technic. Hi. I’m a medical provider. But I was like, you know what it’s like, let’s just be safe right now. So there is a lot of challenges with keeping. Ah both. And I was growing in Denver. So although I had some Denver clientele that would fly to latest see me. This was like a whole new market for me. So I’m trying to figure out both.
Was pretty intimidating and I’m just kind of a doer, you know, to be honest, like I don’t really overthink things and I think when it comes to like planning a five-year plan or a 10-year plan, that’s a little bit more of a struggle for me because I like to just get the job done. Just do it. Don’t really think about it. Do it, the best you can. I think the website has been pretty crucial for me because that’s what helped me kind of manage or direct patients. Like okay, here’s our Denver scheduling line. Cheers. RL a scheduling line. That’s where they can read about, like, the different providers. It kind of helped me organize, the whole thing rather than doing everything through my DMs. You know, I would have patience. DM me, like, oh, how can I get on your schedule? How can I do this? How can I do that? So, that’s when I realized like, all right, you need to start.
Kind of organizing the two businesses, you know, having different lines for scheduling creating waitlist for each location. And I had to kind of start getting into the nitty-gritty of organizing the businesses, so it doesn’t get overwhelming and out of hand, but it’s been a sacrifice, it’s been a challenge, you know, now we try to make it fun, so when we go to La, I try to make it like, half work, half play. I’ll see patients for three days and then we try to enjoy a couple days, go to the beach because that’s the only way we can make it. At work, you know, with, especially with a family. Now I’m seven and a half months pregnant. So we’re trying to figure out, okay? How are we going to keep going to LA with a two-year-old and a newborn? So it definitely has its challenges. But again the challenge for me is kind of what makes me Thrive. So I just try to embrace it and just say, okay, we’re going to, we’ll plan our trips there. If we have to stay there longer see more patients and come back to Denver.
And again, I think letting go of some of the more time consuming aspects of the business allows me to have the time to travel back and forth. And that’s I think that’s why I realised like, okay, these are things I can delegate out. So that way I can spend my time and energy, you know, attending to patients or that’s when I realized I got a higher, you know, an injector in both locations. So that way if I’m traveling back and forth, patients can still be seen from these other injectors. And it’s actually lead to more growth by by having the challenge of two locations.
CH- Yeah. That’s I mean, I love that you said something that was just that sat with me. And I’ve heard time and time again from successful entrepreneurs. Note no matter where they’re at. But. But there’s action takers,
Break Time – thank you for listening to Medical millionaire. I wanted to take just a few short moments until you all about growth 99 University naturally. If you’re listening to Medical millionaire, the success of your Med Spa is extremely important to you and as it should be. And if you’re listening to Medical millionaire, you are obviously looking for the best most effective ways to take your meds spot to the next level in both profit and customer success. Enter growth. 99 University ranging from online education courses. All the way to the full Suite of marketing and web services growth. 99 has your Med Spa No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business profit and freedom to inquire about all of our support services and products, please visit growth 99.com. And while you’re there, click the university link and check out the companion. Course to this very podcast back to the show.
CH- I mean I love that. You said something that was just that’s at with me and I’ve heard time and time again. Again from successful entrepreneurs, no matter where they’re at. But but there’s action takers, right? Clearly. That’s what you are. And then there’s individuals that think too much? Mhm. It’s almost like they’re, they their brain gets in the way.
Instead of just taking action and totally, yeah, you’re going to have problems like an in you’re going to have challenges. And and whatever comes in the next month or two or three or year, whatever those challenges will come when they come. But the successful business owners that I see especially in this space are are action takers. They’re not afraid. They just do things, and then they’re faced with the challenge, and they can quickly overcome that challenge. And that’s that’s you right. And so successful people are are those action takers. And so I I love hearing that. And what’s interesting is, I hear that from a lot of successful entrepreneurs, because, like, well, we’ll figure out you found a problem like people started DMG. They started dancing. You’re like, oh, my gosh, okay. Like how am I gonna figure this out? God here’s the solution. Implementation. Boom done, okay. What’s the next challenge, right? So and by the way, like coming back to to the website comment.
So I share your website a lot actually for individuals that are looking at us to say, hey like you show me. Some of your guys is work and your website is always really stunned. Stuck out to me. I think you’ve done an incredible job of like working with us in the sense of creating diversity, right? And I think your brand and how its represented the call-to-action ease of use It really is a really classic Timeless design. And you’ve done a good job with that. And so I mean hats off to do an incredible job with the limited time that you have so thankful for that.
NR- Well and I have to say like I interviewed a lot of website designers. I mean a lot and I think I saw Shelby’s website because I know, I think I heard her podcast with you and, you know, just, I’m sure she gets a lot of inquiries about working with you guys and I have to and what I found was so helpful with you guys was how responsive you were to me creating kind of the vision I wanted. So I remember when I was, you know, when me and you first spoke, I was like, all right, this is the team like this is. This is the team that’s going to allow me to kind of take what I really want to create and bring it to life because I felt like a lot of other designers weren’t going to allow that. You only had a certain number of revisions. You know you can only do a certain number of templates and I wanted it customized because I had a vision. But of course, again, I don’t. I don’t
have the skills to bring that to life. And so the fact that you guys can just create so much and and it was a little back and forth, you know, I know like some of the images we put on there, I just kept feeling like gosh, this isn’t my brand.
But the the patience, I guess and the responsiveness and the willing for the willingness your team had to get it right is what allowed me to kind of create this site. And where a lot of web designers don’t offer that, you know, they don’t offer that unlimited number of revisions and just being able to really work with you. And and as I saw it coming to together, I was like, yes, this. And now I’m obsessed with my website, like sometimes I’ll just go log on and like, look at it because I’m like, yes, this is exactly what I wanted. And I just I knew right off the bat when I spoke with you guys. Even after all, the interviews I’ve had like, this is this is the team that’s gonna allow me to like really bring this vision to life. And so I think you guys for that because that’s kind of what helped me create it and kind of get it to exactly where I want it to be and continue to improve it.
CH- Yeah. I know. I thank you so much and. And it’s it is challenging of like okay so who do we hire? Are they the best, you know, and then can they be accountable and how agile early and how quick and what is their support? And so I think that’s definitely, one of the things that we’ve done really well, is we have a relatively small sales team actually because we don’t want to overflow the amount of counts that we bring in our support, team is very large and there also So incentivised. And so when we looked at like, okay, like, how can we really be different than what’s out there? We’re not, although like, we need cells to survive, we’re not constantly sell, sell sell so. So it’s like, okay, if we give them what they want, as many times as they want it and just don’t stop.
And give them the support that they require and what we’re telling them. Then we’re going to have a win-win relationship. Yeah, and I love that you bring that up so I think that brings, you know, a lot of transparency into our relationship. So now besides like the website and social media talk to me a little bit about like, as you opened up Your new practice and as you, I mean, okay. So like when you open it up day, 120 you are now is completely different. All right? Yeah. And you never know what it’s going to turn into a but of course you’re going to show up every day and you’re gonna grow it. And it’s kind of funny to like look back and then see where you’re at now. What type of like
Continuous education from like a business standpoint from like your crafts standpoint. Learning new techniques, like how much shows that do you recommend or suggest is important to to staying on top of? I guess the the the latest innovation, if you go.
NR- Yeah. You know, I think what was the biggest challenge for me was exactly what we touched on time. Because when I was just an employee, it was easy to go to work. See patients come home, do some trainings. I was also a trainer. But when you have this constantly evolving business that’s constantly consuming your time.
I signed it really hard, and I see this with other business owners, you don’t have the time to go to Every conference and go to every training anymore. And you almost have to pick and choose what is going to benefit the most with the time you have, that’s been the biggest challenge for me because I was always that person who was at every conference, every meeting every training and once I went on my own and kind of got so busy with all the business side of things I realized, like I can’t sign. Up for everything. The way I used to. I used to be present at everything and now I have to really pick and choose like, okay, there’s a season of growth right now, so that’s where I have to do, more research on growth services.
Um, you know things like Google things that I didn’t really understand before and then once we feel like okay you know like again once I partnered with you guys and was like, okay I got this part of it going, I have a team managing this part. What’s the next step? Then the next step was like hiring, okay, now I need to learn about hiring and this two states are so different. I mean, California and Colorado could not be more different when it comes to employees versus independent contractors and like, learning all of that. So, same thing I got on the phone with lawyers and was trying to kind of go through all the The contracts and stuff like that. So I realized I’ve had to almost compartmentalize what I need to learn for the business at this time rather than being able to just sign up for everything.
You know, like I did a couple of cadaver labs last year. And there’s another one I really want to do. And it’s you know, I just I essentially want to go back to the cadaver lab and do it all over again. And I I’ve had to kind of like, look at like, okay. Can you do this right now? Can you? Is there something more important that you need to do for the business? And so I’m constantly trying to balance my own education as an injector with the education of running a business. And that’s I think what’s been the biggest challenges that I’ve always been the kind of person like you invest. And it comes right back to you. Every training I’ve invested in has getting those skills. I’m putting it into my practice. It’s never failed. And same thing was learning on the business side. Every time I invest money to like learn things on the business side or get help with the business side, it always comes back. But now the biggest thing is just kind of deciding, okay? What can you do with this time? You know this month you need to focus on this once. You’ve kind of gotten some more information on that the next month you can focus on other things. So um.
You know like even with our Frank conversations like I kind of came to you and was like Hey added a new injector want to understand how to do more ads. Like that’s what the business needs right now and then I know. OK. Maybe when I’m on maternity leave, that’s when I can cope, go back and like, look over some of my anatomy stuff and my ultrasound that I just bought. So it’s more like it’s just the time of trying to prioritize. What does the business need right now? And for me as an injector and then kind of plan that rather than just kind of signing up for everything. Now I think the biggest mistake is As I meet injectors, who just don’t sign up for anything. I mean, they want everything free, they want trainings to be free that, you know, they want the business stuff to just come to them. Like, we talked about, they want their Instagram growth to just happen and that’s not the case with this field. Like you have to constantly be investing in yourself either as a business owner, or as an injector and your own skills for safety. So, I’m constantly investing. I just had to kind of prioritize Now versus having the time to sign up for everything.
Yeah, I mean I you said a couple points that really stood out to me and one was basically the ability to say no. Right. And I think that’s really important because you can get yourself in a position to where you do say yes to everything and then you’re spread too thin. You’re kind of running around you like okay you almost get busy with zero output, right? Totally totally yeah, yeah. Yeah so we’re your departmental eyes in basically said, okay, what is important what is basically needs to go on the back burner for a little bit and and and they having the ability to say no and focus on what’s going to move the needle.
Is is another place. I see a ton of people get stuck in the growth stage. And so if you can do that. And it’s okay to say no, like there is so many times even in my life where I said, Nope. Can’t do it. Um Cameron, can you meet? Nope. Can’t do it. Yeah. You come to this? I’m a big golfer. Can you come to this golf event? Nope. Can’t do it. And even though, like all that stuff, hey, I probably probably could or. But if you’re focused on on taking your business to the next level and you can you have that vision to see long term without basically even having like a roadmap, because you’re gonna have these hurdles along the way?
It’s going to put you in a position to focus on what matters Toto. Exactly.
It’s going to put you in a position to focus on what matters Toto. Exactly. It’s like you don’t want to dilute your energy because exactly it makes it harder to focus on what is going to give you the greatest output and even for trainings. Like I’m being an allergen and gelder my trainer. There’s there’s been months or I’ve had to just really cut back and say you know what, I the business needs more of my attention right now. I need to meet the demand of the patients and as much as I love training, I’m not going to be able to do it. Many training. So it’s even saying no to Avenues of Revenue to kind of focus on other aspects of Revenue that can give you a little more output, which is been the other challenge is like I said before, I had the time to say yes to everything and was a business I realized that energy output can get drain very quickly. So you might have to say no to things that initially feel like an income loss but now you’re putting more energy to things that are going to give you a greater output.
CH-That is that as well. Well said. And I think that should actually be the highlight of the podcast of what use that. Was that was, that was great. So well I don’t want to take up too much, more your time, I know you’re super busy, but tell me just really quick. Like, as you’ve been in this space, you’ve had the challenges, you’ve overcome those challenges and up and what’s funny is like as you constantly We train your mind. As you constantly are are basically like, putting yourself in a position to know that challenges are going to come in the future just the way life is be like, okay, well, I’ll deal with them when they come. Talk to me about three to five years from now. Like where do you want? Your where do you want your practice to be and also like from a personal standpoint?
NR-You know, in all honesty. That’s where I I think I I I wish I was more of a thinker, because again, I’m such a Dewar that sometimes I I don’t really think like long-term. And so it’s funny when I’m on the phone with some of my colleagues who want to kind of go on their own when I when I see how much they’ve thought things out, I’m like, oh, gosh, I need to, you know, I need to start making more of a plan. And I think in the first six months of my business, it was like, just get things up and going, like, get it up and going, you know, just just get familiar with the laws. Make sure you can meet the demand. And in the last few months, if that’s where I really found the time to be like, okay, it’s it’s time to start planning. You’ve got the wheels going. The doors are open. Patients are pouring in, but you have to have a plan. You can’t just keep going day by day. Um. And so it’s really that’s been really, um.
Kind of a journey for me because if you were to ask me like three months ago, where do you want to be in 35 years? I’d be like, I don’t know, I’m just trying to like keep up right now between 0 and Denver and now I’ve realized like no this is another pillar to your business. It’s not just going day by day and making she making sure things run smoothly. You have to have a plan so that’s something kind of that I’ve realized over the last few months needs time and attention as well. And I’ve you know, I’ve met with some business analysts and business strategist. Kind of talk about like how could this grow? You know, I really love being in two locations and I realized that’s kind of what I prefer. I prefer having different locations that are going to kind of have different challenges in that community. And the, you know, the strategist I was talking to was kind of like you. This is something you could definitely do, you know, you have A model. You have a social media presence. You have injectors flying from all over the country to your trainings. If this is what you love, if you love being in different locations more than just you know, growing one, massive Med Spa. That’s something you should definitely look into. So you know I had my first private group training and we were supposed to cap out at 10 injectors and we have to open up more spots and we finally maxed out at 16 injectors and again I see so much potential in these injectors to Possibly go on their own. And so, that’s definitely something. I think we’re looking at is future locations outside of LA and Denver and just kind of seeing like, okay, how could we find the right talent and kind of merge, our business model with, you know, the best patient care, the best trainer education.
And kind of allow that for someone who may not want to do all the business stuff themselves. But kinda want that opportunity to be more independent. So I think we’re starting to definitely think, okay, in one year from now. What will the next location be? And we already have a couple spots we’re considering. Um. So I think that will be more the growth on our aspect. I wa want to continue growing in Denver as well. This is my home base. But again, I’ve just realised for me. I love spreading the services I love like when patients fly to me and like, gosh, we’re having a lot of patients fly. Some Texas are having a lot of patients fly on the East coast. So to me, it’s really exciting to think of. Okay. We can expand our services there and we can expand our our Ma motto. And you know, kind of like our philosophy into these different Geographic locations. So I think that’s kind of you know, more in the future for us, but.
As of now it’s just, you know, we’re definitely expanding. We’re looking at a second, locator a bigger location in Denver, since I brought on Theresa who’s an experienced injector and Mindy has a newer injector. So we have three injectors now and so we need to move into a bigger space in the immediate future, but long term, it’s definitely kind of looking at Nationwide and what those opportunities are.
CH- Awesome, awesome. That’s that’s exciting. Yeah, I think that you know, anything that’s thrown your way, you’re going to figure it out, you know, and I can just tell just just you’re having this conversation in the conversations that we’ve had over the years. And so, I mean, that’s awesome to hear that. And I think I think you’re right. Like, it’s
It’s challenging when hey things are going. Well, you like you have people flying to you to get service treatment. Does like that’s super cool by the way? Um, thanks it. Yeah, I mean that’s, I mean, obviously people love what you do to take the time to do that and I think people they do get a little stuck because I’m very similar to you. I’m an action taker. I do think long-term, but at the same time, Like we’re busy right, huh? So much to do in the day. It’s like, oh my gosh, I can’t want to think long-term about how can I do it. When I think there’s freaking, you know, fires coming at me every single cycle. Yes, exactly. Like you’re dodging and didn’t like, but I think, you know, there’s those there’s those times where you have a little bit of downtime almost like, like, for me, I do this little gratitude walk every single morning and I’m an early riser.
And and I think about, okay, what were your wins yesterday from a business level from like, ah, a personal level health of a family level, my kids, my wife and I kind of go through those. And that kind of brings like a smile and a joy to my to my life to like, prepare for today. And then I also take a little bit of time to say, okay, like like, what? Where can I work on our business to help move the needle for long-term? Yeah. Like a little bit of time there just to just to kind of think and plan that out. And then I think your day-to-day activities almost correlate with that long-term strategy because it’s within your head. And so him doing like, hey, you’re running around like crazy else all day long. You almost like already know what the end goal. This you know is is crazy as that can can can sound. It’s been, I don’t know, it’s been helpful for me. I’ve heard some other people that do it because shoot, we are very busy and it’s challenging. So no.
NR- It’s been, I don’t know, it’s been helpful for me. I’ve heard some other people that do it because shoot, we are very busy and it’s challenging. So no. Thanks tail powerful. Thank you for sharing that because I can only imagine how much more fueled I would feel. If I woke up every morning. I did like, do I mean I’m a night owl. So I’m the one who’s wake working till like 2:00 a.m. and then like exhausted in the morning. It’s not a good habit but as you I said that I just remember I was just thinking, like, gosh, imagine how much less burned-out you would feel if you spent a little time in the morning, just reflecting and I think that’s important because I do think the burnout is real. I definitely think there’s times where again, I’ve had other business owners just say I just want to be done with all of it. I just want to sell, I don’t want to do it anymore. I’ve felt that way. I think it probably comes from a lack of spending that just quiet time being able to reflect over there. I’m going to try that. Thank you for sharing that I’m gonna
See if I can get up a little bit earlier and just spend some of that quiet, time reflecting, I tend to do it in the middle of the night, but that doesn’t really help me the next day. All right.
CH- See if I can get up a little bit earlier and just spend some of that quiet, time reflecting, I tend to do it in the middle of the night, but that doesn’t really help me the next day. All right. Well yeah, I mean whenever you want to I mean it’s it is because everything that’s helped me to that that also kind of correlates with this and all that you go here in a minute. But but it’s it’s your why in something like that. Has been very helpful for me because trust me, like I feel you. There has been times where I’m like, I can’t handle it anymore, like doesn’t mean whether it’s like internal staff, external clients, some sort of broken technology or as maybe it’s even outside of, of the business and it’s like personal, or it’s all of what’s going on in the economy. Like, there’s a lot of it gets crazy times right now, right? Yeah. And I’ve heard like,
Fact I just got done with this guy’s book. Tim Grover, he wrote a book called relentless and then came out with a book called winning and he actually trained Michael Jordan. Kobe Bryant and I don’t really read books like that. But I kinda took to it and he talks about that. And um, he talks about like the ability to to keep to keep moving. And those are the ones that that that do win. And you’re gonna have wins. And you’re gonna get knocked down. You gotta get back up. And it’s almost like happens to us every single day throughout whatever happens now, you know. And I think that if you kind of have that why I was like, okay, why am I doing what I’m doing it kind of how helps with because the burnout Israel that ton of? Yeah. Really?
It helps with that, you know? Yeah. And then I think people also think that the grass is greener on the other side and and I’m like no it’s really not. You know, it’s not just water. Well I just got a couple other questions for and I’ll let you go. This is just called rapid fire and then I’ll wrap everything up for you, but Really quick favorite movie. Oh gosh. Um, I still love Coming to America. It’s one of my favorites. I love that show. All right, so favorite late-night snack, maybe not your. I know you’re up late. Cinnamon Toast Crunch. While I’m pregnant that has one of my gosh. Like I never ate that before pregnancy. I have to have it once a day now and it’s usually way that I love it. Okay. And then favorite hobby?
Oh. Um, playing with my son. I love playing with them. It’s just feeds my soul. Love it, love it. I got it. There’s myself and and man, they are so innocent and cute and talk about a big smile, right? Yeah, yeah, okay. So, well, everybody, I’ll leave it at that. Thanks so much for taking the time to listen to Medical millionaire. Again, this is Cameron Hemphill. If you found this content valuable, please, share it, keep it going. And by the way, if you Happen to be in Denver or LA or anywhere for that matter connect with me con. She is amazing at what she does. Visit our website, it’s are Aesthetics.com. That’s a ER E A Aesthetics.com and and check her out. Reach out to her again. Cameron have pill here with medical millionaire. Thanks so much for joining until next time, happy injecting
