So you probably have a website going for you.
You probably think putting all those seemingly interesting content would gain leads that could turn into sales.
This is where you got it all wrong.
The key to gaining leads on your website is in making your business show in SERPs (Search Engines Results Pages). One caveat though: based on research, 95% of people only look at the results shown in the first page of search results with the first three results gaining 50% of the clicks for the whole page. This simply means you need to be on the first page, if not in the top 3 results. Otherwise, all your efforts will be futile.
Search Engines like Google ranks results based on the relevancy of a website’s content to a search query. Optimizing your website is how you get there. Optimizing means crafting all your digital efforts around ranking factors used by search engines. One of the top-ranking factors is the use of keywords in contents and links.
While others write content without putting the necessary keywords that people actually search for, a smart business leader would require content that circulates around them. Your content has to be about the keyword. Thus, it is imperative that keyword research is set in place first before anything else. When your content has the most searched keywords in it, it prompts Google to rank your website in their search results. However, your website should not contain one keyword in all its contents. You should also not use the same keyword in more than one content because over-optimization is also not good. Doing this will make you end up competing with your own ranking. Your keyword should have their own limelight at a time.
Avoiding over-optimization can be done by using related terms — these are the terms you see right below a Google page when you search for something. This is easy for beginners and could get you started on the right path quickly. Lastly, Google Analytics could play a great role in discovering words people actually search for in relation to your business and combining this knowledge with all SEO-ranking factors you can control.
Growth99 can help increase traffic to your website through content optimization. Growth99 experts can guide you through the process of crafting your digital media efforts that could make your website rank in search results. Join Growth99 today.
Please follow and like us: