The field of plastic surgery is a highly competitive one. Therefore, more is needed to offer excellent services and results amongst competitors in your local market. Online marketing will give you the visibility you need to make sure that people know about your practice so they can come in for a consultation. In this article, we’ll share some tried-and-true marketing techniques that will bring you more new patients for your plastic surgery practice:
Start a Referral Program
If you want to get more patients for your plastic surgery practice, one of the best ways to do so is through a referral program. This is especially true for you as a plastic surgeon because your work drastically impacts people’s lives. Having a good reputation in your community means that people know about you, but how do you inform them so that more people can find out?
You can ensure that everyone knows about your practice by setting up a simple referral program with different levels of rewards (like gift cards, discounts, or free products). For example, if someone refers to someone else who becomes an active patient at your practice, then both parties will receive $50 worth of credit toward their next procedure at the end of their first year with you!
You should also consider having multiple referral programs so that there are different reward levels available depending on the type of referral made and how many referrals have been made within any given time period.
Be Active on Social Media
As a plastic surgeon, you get some of the best before and after pictures possible to show off. (with permission, that is) You can use social media as part of your marketing strategy for plastic surgery practices to inform, enlighten, and educate potential prospects about your services. Social media is an excellent way to connect with patients, potential patients, and other professionals in your field and start building your reputation as an expert in your field. It can also put you in the hands of potential partners, suppliers, and vendors. Social media is one of the best ways to attract, connect with, and engage potential prospects who are already interested in your services and drive them back to your website to convince them to buy!
Host a Contest or Giveaway
A contest or giveaway is a great way to get your name out there, build a community and get new patients. A contest is an attention-grabbing marketing tool that can attract new followers on social media, generate more traffic to your website, and drive conversions at events like live seminars or conferences.
For example, you could host a giveaway or a hashtag contest where the winner receives free treatment from your practice for one year (or however long it takes them to heal). By giving away such a valuable prize (which may be worth thousands of dollars), you’ll increase people’s interest in your practice while also building trust with potential patients who see how much care you put into each patient’s experience.
Create Helpful Content
The most important thing you can do is create helpful, relevant content for your audience. Content should be educational, entertaining, or informative. It should also be well-written and easy to understand and give the reader something actionable that they can use immediately when they leave the page. Make your content easy to find on your website, but make it clear! The last thing you want is someone having to click through five pages on your site before they find what they’re looking for—that’s a surefire way to get them frustrated and make them unsubscribe from any emails you send in the future!
Hire an Expert Marketing Agency
If you’re a solo practitioner or the only plastic surgeon in your area of expertise from the area, finding the time to dedicate to marketing can be challenging. If you’re already stretched thin with the practice of medicine and surgery or have other pressing priorities (like family), hiring an expert agency may be just what you need.
The first step is choosing a marketing agency that will work well with your practice. While there are plenty of great options, you’ll want to thoroughly vet any potential agencies before deciding who will take over this important task for you. To do this effectively, we recommend asking specific questions about their previous experience (and their clients’ results) and whether they have references from past clients similar in size and scope to yours (or larger).
Plastic surgery is growing by leaps and bounds, but how do you get new patients through the door? Luckily, there are proven marketing techniques to help you do just that. With the tips we shared today, you’ll be able to take your practice to the next level and start bringing in new patients today. Work with Growth99 to increase your revenue today!