The MedSpa industry is booming. The competition in the field is getting crazier by the day. How do you stay on top of the game? You don’t need a so-and-so online marketing campaign. It would be best if you had the right online marketing campaign for your MedSpa business.
What You Need to Boost Your MedSpa Business Presence
The Medical Spa market is booming right now. To stay on top of the game, you have to take strategical and knowledgeable steps assertively. The thing is, do you know how to navigate an online marketing campaign?
Here are the steps that are proven effective in boosting your MedSpa business presence.
Partnering with Experts
The first step you have to take is partnering with industry experts. And by industry experts, we mean experts of both the MedSpa industry and an online marketing specialist. What you get then is someone who understands the medical spa industry and can correlate that understanding with online marketing.
Having somebody on your side who understands both fields is crucial to taking your business to the top. By knowing the Medical Spa market, this kind of partner will help you target the right audience for your online marketing campaign. And someone who knows the ins and outs of digital marketing strategies can help you attract the right audience and get you, clients.
Here are the areas of interest an expert can help you with when building an overall web presence for your MedSpa business:
- Website and Mobile Website
- SEO (search engine optimization)
- IG-FB Marketing
- Google Marketing
- GMB + Listing Directory Search
- NAP (Name Address Phone)
- Landing Pages
Let’s examine these areas of interest more closely.
Website and Mobile Website
After partnering with an expert who can guide you in an online marketing journey, the second thing you need is a website. A website is the focal point of your business’s online presence. It’s the virtual territory where you control what happens. With a website, you control what your clients see.
The contents of the website depend entirely on you. You can have a blog that showcases your expertise (a blog happens to be a powerful way to boost traffic into the website), a services page that shows what you have to offer, an about page that lets clients know who you are, and more.
The mobile website looks the same as the primary website, except it is smaller and accessible or navigated through smartphones or tablets. By ensuring that you have both a website and a mobile website, you are opening a virtual door for your clients wherever they may be.
An effective search engine optimization (SEO) strategy boosts your website’s quality and quantity of traffic from search engines (Google, Bing, or Yahoo!). SEO improves the amount and quality of organic traffic flowing into your site. Organic traffic comes from visitor searches on search engines.
Here’s an example of how SEO works. If you implement an impeccable SEO approach, web searches will put your website on the first slot of search results. Search engine results have a ranking, and the better your SEO game is, the higher the ranking your website gets.
SEO is how you get clients straight from search engines. Without it, you will have to rely on telling your clients about your MedSpa website directly. You are missing out on the marketing power of search engines without SEO.
There’s a lot you can do with Instagram and Facebook if you want to boost your MedSpa business to the next level. Did you know about Facebook and Instagram ads? These two social media sites are the two most widely-used social media platforms where you can advertise your business to the right audience.
Google marketing allows you to buy ad spaces on the internet. Plus, the platform offers free analytics and insights into how well your ads do. But of course, you will need an expert to make heads or tails of all the data the platform spews out.
Google Marketing is yet another aspect of online marketing done right for your MedSpa business.
GMB + Listing Directory Search
Aside from Google Marketing, Google offers another tool for business owners: Google My Business. This tool allows you can update your business information on Google and appear on Google Maps. The tool also allows your clients to contact you when they see your business on Google.
Lastly, GMB opens the door for you to interact with clients through Google reviews. Partnering GMB with a listing directory allows Google to point out clients to your website when they search for your business name or your services.
Your name, address, and phone number (NAP) must be accurate and accurate everywhere they appear. Google values accurate info for all of its users. By simply ensuring NAP consistency, you are adding credibility to your website.
NAP is beneficial for local businesses which target local clients. SEO-wise, NAP consistency promotes your MedSpa business to local users.
What good is organic traffic if they don’t become clients? Landing pages are unique, standalone web pages where visitors “land” and are converted into leads.
A landing page is a next step for a visitor that will transform them into your client. The visitor lands on the landing page after clicking on an ad, an email, or a digital location. They are encouraged to take action on the page – whether they give their contact information or schedule an appointment.
There are More Online Marketing Strategies You Need to Know About!
Launching an online marketing campaign that is sure to work is not easy. The aspects discussed here are not even discussed in full, yet there are more aspects you have to consider. A single blog cannot contain all the inner mechanisms of a successful online marketing strategy.
If you want to learn more about how to launch your very own successful online marketing campaign for your MedSpa business, enroll at our Growth99 University. If you want to boost your MedSpa business right now, avail of our free consultation.