Social media has become a meaningful way to connect people and a more accessible communication line. As consumers invest more time on the different channels for various reasons, profound effects on their behaviors and attitudes start to materialize, which changes the marketing landscape for businesses using these platforms in their digital marketing strategies.
Social media plays a pivotal role in influencing medical aesthetics as it shows to be a feasible option for active users on different platforms. Then here come the social media influencers, who seem to serve as the people’s “models,” and they tend to have a critical voice in swaying people’s decisions by expressing their opinions. That being said, the grasp of medical aesthetics has widened even more as these social media influencers slowly emerged and got in the picture.
This winter season, let’s explore how the aesthetics business will continue to thrive in the market. And how social media influencers play a vital role in its advancement. In this article, we’ll explore the three reasons why medical aesthetics and social media influencers would turn out to be an excellent tandem this winter.
1. Social media influencers have transparency in the Medical Aesthetics industry.
Promoters of the aesthetics industry typically achieve a transparent marketing platform when they utilize social media. Some might wonder why more customer trust originates from social media than a single ad promotion. Social media users generally trust influencers, and it comes naturally to use these influencers’ ability to help boost branding.
Not everyone gets to have the privilege of achieving a social media influencer status. On Instagram, for example, to be considered an influencer, there are specific criteria that an influencer should meet, such as:
- Influencers need to establish enough credibility and audience presence.
- They need to have the ability to strongly persuade others by being authentic and trustworthy to their audience.
- The creation and use of a popular hashtag represent the influencer’s brand to powerfully utilize while having many followers present on their social media accounts.
Reaching an influencer status means having the capability to usher more consumers toward the brand they are promoting. When a medical spa becomes a part of a social media influencer’s campaign, they would see themselves in the spotlight quicker than they might have been on their own. The customers would generally follow a famous influencer and trust the same brand that the influencer trusts and promotes.
2. Leverage brands while using influencer status
Using influencer status to leverage the brands a company nurtures can add value and trustworthiness. This role is unique for an influencer, able to increase brand awareness by posting relevant content on social media platforms. Furthermore, it contributes to the overall marketing strategy of a particular brand.
People can share the videos and images created by the influencer on the brand’s websites as well. Such content might be a great testimonial of the products and services of the brand, including medical aesthetics. As posts are typically created with a specific audience in mind, these influencers can appropriately target their audiences. The main point of leveraging brands on social media is to generate advertisements for the targeted audience to see.
That is the nature of reaching the influencer status on social media. Reports reveal that as of October 2020, five hundred thousand (500,000) influencers are active on Instagram. All of which are considered experts with authoritative figures in their respective industries. An estimated 928 million users cover the potential advertising reach on Instagram.
3. Influencers can promote Medical Aesthetics from the ground up.
According to the American Academy of Aesthetics Medicine, the umbrella term “aesthetics medicine” represents the various medical procedures that enhance the physical looks and reach a person’s satisfaction by using non-invasive to minimally invasive cosmetic procedures. The medical aesthetics industry has become a booming discipline that reaches out beyond traditional plastic surgeons and dermatologists.
Licensed practitioners of all specialties have begun addressing their aesthetic patients’ needs and concerns. These treatments offer to improve the physical appearance of the clients who seek them. Procedures provided by aestheticians are not entirely considered medically necessary because the matters they address are not life-threatening for patients.
Due to this reason, medical insurance isn’t always utilized to cover the associated costs, mainly because procedures are typically minimally invasive with little to no downtime for the patients. Therefore, many people who consider an aesthetic treatment tend to look to social media to seek the most reputable providers available. And thus, social media influencers get to take the floor and do what they do best; to promote and influence people. Social media serves as a ground for influencers and a platform to showcase their skills and popularity.
Team up with Growth99 for your social media needs to boost your medical practice.
As the winter season is fast approaching, most of us tend to feel a particular surge of excitement as this season can mean spending the holidays and spend more time with our loved ones. For some, it can also mean taking a break from a whole year of hard work and relax the mind and soul for a bit.
And while the weather is getting cold, you might feel like sleeping in for a few more minutes or staying home the whole day in your pajamas, sipping cocoa, and watching movies. Getting a breather and taking a break once in a while is never wrong. This is when Growth99 gets in the picture to answer your digital marketing needs by boosting your brand on many levels, especially on social media.
A specialized team dedicated to usher you towards your success and help your expertise stand out in the field of medical aesthetics, you can never go wrong by booking a free consultation. The endless opportunities for your medical spa lay ahead, and this winter season might be the perfect time to sit back and let the experts do their thing.