Consumers are constantly inundated with digital marketing messages every day. There’s always a flurry of images, videos, emails, and SMS containing endless promises to make people’s lives better or more beautiful. And the result? An audience with decision fatigue and thus, they are far less likely to become a paying customer.
So, how do you go about finding a solution to this dilemma? Simple: establish a clear call-to-action, otherwise known as CTA. This straightforward and directive statement tells your prospective patients the next step to take or where to go next while giving them the freedom to do it independently and making the user journey more worthwhile. A compelling CTA eradicates confusion and allows your visitors to take the appropriate next steps and not miss a thing.
A call-to-action may vary from visiting a particular page to booking a call, reading a blog, filling out an online form, etc. Read on to discover more about the nature of CTA and how it can help create a better user experience for your website and keep your audience engaged with your brand.
Call-to-action buttons on a Medical Aesthetics website
A CTA gives a mere passer-by a reason to be intrigued and act. According to research, four out of five American adults want to improve their physical appearance, with 36% considering non-invasive procedures. So what does this mean for your medical spa? People are actively searching for local providers and researching the various options available to cater to their aesthetic needs. When your website already has good SEO, these users may end up on your site. So, the best way to hold on to any potential patient is to make it easy for them to act and book an appointment right away at the moment of decision.
Many prospective patients would rather passively book through an intelligently placed CTA button than spend their valuable time on the phone. When your competitors are doing a stellar job with their CTAs, you can’t afford to miss leveling up your game at this point! Online booking has become the ultimate conversion tool for leads in medical aesthetics. There might be so much rich information one can extract from a live phone conversation, yet nothing beats the convenience of online booking!
When you intend to make call-to–action a core aspect of your digital marketing plan, you open new doors for new leads and existing clients to connect with you when they can’t do it during regular business hours. Also, with automated appointment confirmations and reminders, the possibility of cancellations and no-shows drops significantly. You may also add additional features to your CTA and create an excellent impression on web visitors.
Why is call-to-action important?
The call-to-action is a crucial element on your medical aesthetics website as it functions as a signpost that guides the user on what to do next. The absence of a clear CTA may cause any prospective patient to miss a relevant step to proceed in booking an appointment or signing up for a newsletter. Afterward, they are likely to leave your site without accomplishing their task. A CTA paves the way and makes it straightforward for prospects to discover which actions to take next and helps move these prospective patients down to the sales funnel.
You may set up multiple calls to action on a single page, especially if there are numerous desired actions the users have to take. For example, if a searcher lands on a blog page and there is no conspicuous call-to-action at the bottom of the post, the visitor will have to leave the site without having the opportunity to engage more with your brand. On the other hand, if there are available CTA buttons at the bottom, encouraging the readers to read more of your blogs or to subscribe to a monthly email newsletter, that can be a way for them to stay longer and interact more with your medical aesthetics website.
CTAs can help improve your website’s conversion rates and user experience.
Optimizing your medical aesthetics website’s performance often results in increased conversion rates. With various optimization efforts, you might have done already, never neglect to put up a call-to-action as it is one of the significant contributors to your website’s success. CTAs are proven effective and play a more prominent role in success than most anticipated. Here are some of the main contributions of CTA to businesses:
· Increases conversion rates by 80% on landing pages
· Site and product sign-up rises to 34% more
· Increases revenue by 83% when strategically placed.
In terms of improving user engagement, CTA is an integral aspect of your medical aesthetics website, and they provide the following user engagement:
· Builds a connection between an aesthetic patient’s goal and availability
· Quicker location of available treatments offered
· Offers immediate access to a website’s content, diminishing potential clients’ possible stress and frustration.
· Increases consumer loyalty.
Let us help you!
In such a competitive field, the medical aesthetics industry continues to advance through the years. And we can expect that this pace isn’t slowing down anytime soon. That also means that the competition in this industry is increasing, and the pressures of standing out and being on top never cease. Good thing that, unlike years back, digital marketing is here for your aid! Getting in front of your clients might be challenging, but it is now possible. You only need to associate yourselves with the right experts.
Growth99 is home to digital marketing professionals with expert-level knowledge in robust digital strategies such as SEO, Customer Relationship Management (CRM), website development, and CTA. Are you intrigued about what these folks are capable of in getting your practice in front of prospects? Book a free consultation today and see for yourself!
