Whether you’re a new or seasoned business owner, it’s important to stay on top of new trends in the market. If you work in the healthcare industry, one such trend is the rise of medspas — spas that have expanded their offerings to include medical procedures. If you want your business to take off, you must follow these tips for marketing your medspa:
1- Have a Facebook page
A Facebook page is one of the best ways to market your business. It’s easy to set up and maintain, and the social network can be used in various ways. You can use it to interact with clients and potential clients, promote new services or specials, share articles that relate to your field, answer questions people might have about medical spa treatments or procedures, and much more!
Remember: while you should never share too much personal information on social media sites like Facebook (or any other public forum), you shouldn’t shy away from posting pictures of yourself doing things related to your job. After all—you want potential clients and fans who see these images to think, “Wow! That person looks like someone I would trust with my face!”
2- Offer discounts and incentives
You can offer discounts, incentives, and exclusive offers to get people in the door. You could also give them a reason to visit your business by offering a free consultation, trial session, or even a gift with purchase. Make sure that whatever you’re offering is something that will benefit your customers and make them want to come back for more of what you were giving away at first.
3- Create a website
The internet is integral to marketing your spa, but a website isn’t just for selling products. You can also use it to provide information about what you do and how you do it. For example, if customers are interested in treatment but aren’t sure of the process or procedure involved, having a page on your site can help answer their questions before they even ask.
If you haven’t already created one, now’s the time!
Follow these tips to market your medspa.
A website is an essential component of marketing your medspa. However, if you’re not tech savvy or just don’t have the time to do this yourself, Growth99 is here to help.
Facebook pages are another great way to market your business, but they require slightly more upkeep than simply creating a website does. If Facebook pages aren’t something that appeals to you personally, consider posting on Instagram instead; Instagram has more than 500 million monthly users who spend about 40 minutes per day looking at their feeds! Offering discounts and incentives are also a great way to get people excited about visiting your practice. You could offer free consultations for first-time clients or discounts on package purchases for existing patients who refer friends/family members (the more referrals from existing clients, the better).
We hope you’ve found these tips helpful and will apply them to your marketing strategies. At Growth99, we love helping people promote their businesses through digital marketing strategies. If you want to impact the world of medicine with your practice, give us a call today.