In this digital age, every person that owns a smartphone has at least one social media app they use and check daily. Likewise, businesses use social media to prominently market their products and services and connect with their target market. One particular industry that has benefitted the most from social media marketing is medical aesthetics.
As obvious as it may seem, using social media to promote your medical aesthetics brand is highly effective, especially when almost everybody nowadays is online. Furthermore, social media has reshaped this industry significantly and given various opportunities for aesthetic practitioners and businesses. Such options include strengthening brand awareness, increasing sales and booking appointments, building healthy customer relationships, and more.
However, despite the numerous advantages social media offers, some businesses fail to maximize its features, regardless. One reason is that many companies have trouble knowing which social media platforms will work best for them to invest their time and money, too. The key is learning what works best and following the current trend. This post intends to highlight the three reasons why you should never miss adding social media in your marketing plan for your medical aesthetics brand.
1. Garner attention and build awareness
Here is a straightforward fact: social media content catches our attention. If your business doesn’t have a social media presence and people don’t know about your brand, they can’t possibly bring you sales. Social media boosts your online visibility and gets you in front of your prospective patients. Not to forget that social media marketing is cost-effective. Why? It’s free to create a business profile on all major social media platforms, and you have nothing to lose.
However, it’s easy for users to get overwhelmed on Facebook, Instagram, Twitter, and other social media platforms buzzing with noise from businesses that promote their brands, too. So the question is: how can you create relevant and valuable content in such a crowded space? A current survey shows that articles, images, and videos are most successful at engaging audience groups while breaking through that noise.
This is where unique content intercepts with quality design. A content strategy has to be carefully laid out and executed between memes, GIFs, live streaming, and more. You need to identify the message you want to convey to your audience, how they will identify with your brand, and what will urge them to click on your post and give a like or comment to encourage healthy conversations. Identify what you wish to achieve through social media and ultimately increase brand awareness to your audience.
2. Communicate authority
The people in social media are increasingly more discerning and savvier about which medical aesthetics brands they support. Before making a purchasing decision, they will first search for your website and social media page. When they find an empty storefront after they expected to find rich information out of your pages, they are bound to look elsewhere.
Setting up your website and social media pages with regular content and updates will build your brand’s authority, and you will be perceived as a trusted source by your audience. Ensure that your good reputation precedes you and how robust your social media presence is will leave a positive impression to your prospective patients. Show everyone that your medical aesthetics brand is trustworthy and approachable.
Also, find ways to demonstrate your skills and expertise as an established leader in your industry, such as publishing articles related to your knowledge or showing your efforts in expanding your company’s mission. Displaying to the public what your business offers and the values you uphold will build confidence in potential customers.
3. Grow affordably
Social media is not a place to be overly salesy. Instead, it is a marketing channel where you can’t ignore any sales opportunity whenever it arises without being too pushy. Videos with CTAs, sponsored information on timelines, shoppable posts, and cross-channel retargeting are the primary tools you can use to boost your medical aesthetics brand out of social media.
Marketing, in its entirety, costs, and it piles up at times. Not every business can afford massive and expensive campaigns. But the good news is, you can get value for your dollar with social media advertising. Even with a tight budget, your medical aesthetics business can gain an opportunity to reach your objectives and grow your audience through ads on social media platforms like Facebook and Instagram. There are established ways to increase sales even for venues primarily geared toward engagement.
Moreover, social media can influence a buyer’s decision-making process. Most consumers agree that it takes many touchpoints in their buying journey before a purchase. The majority of this undoubtedly comes from social media and online review sites. When establishing an ad campaign, identify the target audience you want to reach and the goals you want to achieve. It is essential not to waste any of your budget on unhelpful advertising. Finally, avoid pushily or over “salesy” ads, and post content that can educate or entertain (or even both at the same time) your audience.
Social media for your Medical Aesthetics brand
Social media is a critical aspect of your business marketing, but it doesn’t need to be stressful to manage. Take the initial step, set up a profile, and connect with your audience. As social media continues to weave itself into the daily patterns of our lives, more prospective patients will continue to rely on it and leverage its influence for their purchasing decisions.
Brands with a solid social media presence experience increased conversion rates compared to those without active social media campaigns as they can continuously lose potential patients. Growth99, with diverse expertise in digital marketing, mainly social media management, aims to boost its partners’ online and social media presence with its cutting-edge digital tools. Contact them today and let your medical aesthetics brand skyrocket as you achieve your goals and increase your business’ revenue. Take a leap of faith with us!