Google advertising is reinventing the advertising and marketing sector by providing a promotional tool that is easier to use and more effective than the pre-existing ones. Some might wonder what kind of reinvention Google Ads brings to marketing and advertising. Since the introduction of Google Ads, it has brought particular inventions into the marketing industry, such as incorporating automation into complex marketing processes, increasing brand awareness using different online mediums while saving costs and maximizing efficiency, leveraging tools that track potential leads and CRM, and most of all, helping brands understand their competitors’ marketing strategies.
Moreover, online advertising allows you to show your ads to potential customers who are likely interested in your med spa’s services while filtering out those who aren’t. What’s even more interesting is that you can track the ones who clicked your ads. Integrating Google Ads in your med spa’s marketing strategy allows you to reach more leads as they use multiple devices – be it desktops, laptops, smartphones, or tablets.
This post will explore how Google Ads reinvent brands and their online presence with innovative processes. But before we delve deep into Google Ads, let’s first understand its meaning.
What are Google Ads?
Google Ads is an online paid advertising platform that helps businesses reach their target audience through digital tools and strategies. Google Ads’ primary goal is to generate maximum leads using innovative online tools with the help of search engines. Furthermore, when used with search engine optimization (SEO) and social media marketing, you may reap double the benefits of Google Ads.
From Google AdWords to Google Ads, the evolution of this mainstream digital marketing tool has been remarkable. It has helped different brands, specifically med spas, to connect with their target audience and improve their online presence. Here are other advantages of Google Ads that have made it popular among businesses:
- Manage your ad campaigns quickly and easily
- Measure the success of your ad campaign
- Control the marketing and advertising costs
Implement modern techniques to target clients
The easy-to-use processes and algorithm of Google Ads make it an ideal choice for millions. Hence, the increase of users for Google Ads and this pace isn’t slowing down anytime soon. In the next part of this article, we will show you three ways in which Google Ads can help boost your med spa’s online presence:
1. Target your ads
Targeting enables you to show your ads to reach an audience with specific interests – the ones interested in your med spa’s offered services – and show them relevant ads. In addition, marketers are well aware of the importance of quality leads and ensure that their ad campaigns meet the objectives of the brand they’re representing. With Google improving its algorithm daily, you can confidently reach your target audience with the right approach.
Google Ads offers various ways of targeting. Here’s a look at the choices made available to you with online ads that can make your marketing campaigns all the more targeted:
- Keywords: You can choose to bid for specific keywords, whether long-tail or shorter ones. While the former targets potential customers with high intent, the latter may get higher traction with fewer leads.
- Ad location: Let your ads appear on Google search results and other websites that are part of Display Networks and Google Search.
- Language, age, and location: Choose your customers’ language, age, and geographic location.
- Time and frequency: Show your ads on certain days or hours of the week. Afterward, determine how often your ads appear.
- Devices: Your ads can appear on all devices, and you may fine-tune which devices your ads appear on and when.
2. Manage your campaigns
Another reason why Google Ads are so popular is that even large corporations don’t need employees with fancy MBAs to perform an effective Google Ads campaign. This advantage gets the job done even with minimal resources. You can kickstart an ad campaign with training and basic marketing skills and achieve overwhelming results.
Google ads also offer tools to manage and monitor accounts conveniently. Even with multiple Google Ads accounts, a My Client Center (MCC) manager account is an efficient tool that could help save time. This tool lets you easily view and manage all your Google Ads accounts from one location.
On top of that, you can manage your Google Ads account offline with the Google Ads editor. This free and downloadable desktop application allows you to make changes to your account conveniently and quickly. Using Google Ads Editor lets you download your account information, edit what you need, and upload the changes to Google Ads. This editor can manage, edit, and view multiple accounts simultaneously, copy or move items between campaigns and ad groups, and undo or redo numerous changes while editing campaigns.
3. Measure your success
With Google Ads, you will know if a visitor clicks on your ad. If they clicked your ad and did something of value to your med spa business, e.g., booking an appointment, subscribing to your monthly newsletter, reading your blog, etc., you can also track that. Monitoring which ads get clicks and which ones don’t allow you to see where to invest more in your campaign. As a result, it can boost the return on your investment.
You can also get other valuable data, like how much it costs you, on average, for the ads that lead to your clients’ bookings or phone calls. And you can utilize analytical tools to learn about your clients’ habits, for instance, how much time they spend researching your services before booking an appointment.
With Google Ads adequately implemented in your med spa’s marketing strategy, your online presence will improve and let you reach a wider audience. If you need help with Google Ads and to get you started, Growth99 can help you! Partner with the experts by getting in touch with our team today. And together, let’s explore the endless possibilities for your med spa!