In today’s digital landscape, it’s no longer an option for medical spas to have a website. Instead, it has become a priority, or in other words, “mandatory.” Your website acts as a living brochure where people can learn more about your brand and what your medical spa offers. Mainly, when there are so many people out there who wish to improve their skin tone and texture while smoothing out fine lines and wrinkles, decreasing acne scars, and improving their skin’s laxity, marketing Radiofrequency Microneedling is a complete must to attract more clients to your way!
True enough, the best websites use their designs to funnel prospective clients through the sales funnel and foster their conversion. However, no matter how well-designed and user-friendly your website is, it can’t do your medical spa much good unless people can discover it in the first place. We’ve filtered the two top tricks for increasing your online visibility and website traffic to win more RF Microneedling patients for your medical spa. Read on to learn more!
The demand for Radio Frequency Microneedling
RF microneedling causes a dramatic change that produces better results than traditional microneedling or radiofrequency treatments alone. When these two technologies work together, their effectiveness elevates. Some aesthetic users may be unaware that such treatment exists, so getting your website in front of them might be massively beneficial for both you and your prospective patients.
RF microneedling is also appealing to aesthetic patients due to its long-lasting effects. The results (depending on the treated area) can last for one up to two years! As people love it when they get their money’s worth for being able to enjoy what they pay for in such a long time, it is time to build your website strong enough to usher these patients to your medical spa. Here are two things you can do:
1. Optimize your Google My Business profile and get as many reviews as possible
When one searches for any business on Google, the first results that show are typically pulled straight from their Google My Business profile. Google My Business (GMB) is a free service, but you need to create a profile and optimize it to maximize its advantage. Optimizing your business listing can help your website rank higher on Google search results and Maps. Google tends to prioritize its products. And since it is the most popular search engine globally, getting the most out of GMB cannot be overstated.
To optimize your GMB profile, here are some things you can do:
· Fill out every available and applicable section. Avoid missing anything.
· As a medical spa, you need to pay more attention to the services and photo gallery since searchers are most likely curious if you offer RF microneedling or other treatments and what your facility looks like.
· Indicate the business category
· Regularly update your information.
Another humungous benefit of having an optimized GMB profile is the opportunity to collect as many reviews as you can hope for your business. Your patients aren’t picking products off shelves when they visit your medical spa. They trust you with their bodies, and it’s a significant compromise to some. Naturally, they’ll want to know what your previous clients say about you and your practice. The more reviews you get, the better. So, solicit reviews by sending out emails or SMS reminders after appointments and advertising in your office, to name a few.
2. Go social
Social media is one of the most potent ways to market your business at no charge, solidify your online visibility, attract new clients, and nurture existing relationships. We can’t argue with numbers, as 4.62 billion people worldwide use social media to connect with their family, friends, and even brands. Moreover, the average user spends at least two and a half hours on social media daily.
It is safe to say that the best way to connect with your target market and introduce your medical spa to new prospective patients is through social media. You can share before and after images to see how effective and helpful RF microneedling is in treating skin imperfections. You may also share blog posts, reply to people’s comments, announce promotional discounts, and more!
Educating your potential clients through your preferred social media platforms can help them learn more about your skills, expertise, and capabilities. Doing this allows them to turn to your medical spa naturally when they are ready for your assistance and are prepared to commit. Facebook and Instagram are the most popular channels for medical spa services, but you can also utilize TikTok and LinkedIn when appropriate. Using different platforms is excellent; only make sure that you post regularly and up to date.
Remember to post informational and valuable content about your industry, and specifically RF microneedling, to get more clients for this service. You may also share client success stories, product reviews, and others. It would be best to link back to your website to drive more users to your site and nurture them into converting.
Final thoughts
RadioFrequency microneedling is a cutting-edge treatment of today’s era primarily because it is a safe treatment and only includes temporary side effects. Getting in touch with people who need this treatment to address their various skin concerns is no longer impossible. With robust digital marketing strategies in place, particularly a traffic-driving website, your medical spa can soar high despite your pool of competitors!
Do you need help from the people who know a thing or two in this field? Growth99 is here for you! Its digital marketing experts are happy to help you with mainstream digital strategies that have aided hundreds of medical spas across the United States. Book a free consultation today to discover the endless opportunities for your practice. Come and join our team!
