Medical aesthetics marketing has become more challenging significantly when more and more aesthetic users have risen to the surface, and the demand for aesthetic treatments has continued growing. And because the medical aesthetics industry has a high potential in the market, more medical spas are popping up everywhere. It is up to you to choose to stand out from such fierce competition.
But, fret not, as Google offers a solution to strengthen your marketing efforts further, namely, Google My Business. Google My Business optimization is essential for your medical spa as your listing typically gives prospects an initial sense of your business. They can find general business information, company images, reviews, etc., that serve as a snapshot of your business and what you offer.
However, insight is nothing without action. You need to ask yourself what you can do to strengthen your online presence through Google My Business. This post will guide you in understanding why optimizing your Google My Business profile is the ultimate game-changer for your medical spa.
Google My Business optimization allows you to present your business in the best possible way.
Directly through your GMB listing, you can set your business apart and highlight valuable information to searchers. Giving your customers proper expectations and informing them about your business hours, contact information, and health practices will keep your visitors from wondering. They will quickly get the answers that they’re searching for.
You can also establish your identity with online users better and make yourself more appealing to prospective patients through your logo, cover images, photos taken during treatments, and others that will help convey your brand’s personality. By not leaving a single blank within Google My Business and optimizing your profile, you gain virtual authority and give Google another signal that your website is worth giving attention to and that you offer services within a specified area.
It is highly visible.
The top three results on Google, otherwise known as the “Google Local Pack,” takes up a vast influence on the first page of Google’s search results. It is also the first thing that any Google searcher will see immediately after typing in their query. Having an optimized Google My Business profile is critical if you’re looking to be part of the Google Local Pack.
With an optimized GMB listing, users can see the needed information at one glance. The Google Local Pack is a Search Engine Results page, or SERP, which shows the places related to your search. It also contains other relevant information that any prospective client might need access to, such as where a business is located on the map, the contact number for any additional questions or to make a quick reservation, business hours, and even its star rating. It is a convenient feature that benefits both businesses and consumers.
Google My Business is also among the most significant determining factors of local rankings. Verifying, updating, and optimizing your Google My Business profile can play a vital role in your med spa business connecting with your target audience.
People can leave reviews about your medspa.
We can never underestimate the power of online reviews, especially if we’re talking about search rankings. Thus, if you aim for your medspa to be visible in search results, an optimized Google My Business listing makes it easier for your audience to discover your business and leave reviews. Mainly since many rely on reviews when making purchasing decisions.
Studies show that online reviews might significantly influence 93% of customers. Who would have thought 50 years ago that these little blocks of text could be this powerful? These are real testimonies of actual consumers for who advertisers do not pay. Thus, consumers can sense their authenticity when reading other people’s reviews. This is evident since more people check out customer reviews while contemplating going for a business. And since people are fond of reading reviews, search engines leverage them to rank search results. With an optimized GMB profile, you can maximize this feature in boosting your medspa’s reputation and ultimately win more sales!
A communication and marketing tool
Furthermore, creating posts within your GMB profile can also impact your business as you can make offers, give news, add products, and other hot updates directly on Google search. And within your GMB post, you can choose from various call-to-action to increase clickthrough rates like learn more, buy, sign up, call now, etc. An optimized GMB profile means you can see what kind of posts your competitors share with their audience. This can give you a better idea of what content you should make to stand out.
Google My Business posts are visible in the latter part of your profile when relevant searches trigger your profile to appear. When you’re trying to learn different types of posts, it can increase your website’s overall clickthrough rates, which is beneficial in increasing traffic to your medspa’s website. It is best to remember that posts will expire in a week. So creating new posts when the old ones expire is a must.
Additionally, your Google My Business Posts can be included in your content distribution strategy, and repurposing your content from social media platforms such as Facebook, LinkedIn, or Youtube ads and turning them into GMB posts can also help your business a great deal. You only need to modify your content to fit the GMB posts’ general format. Altogether, GMB posts can be an excellent addition to your content marketing strategy to help you reach more patients within Google search.
Optimizing your Google My Business will boost your medspa’s online visibility and make it easier and more convenient for people to discover your practice even after one search. If you need help establishing your Google My Business and optimizing it to reach a wider audience, Growth99 is here to help you! Book a free consultation today to learn more.