Introduction – Here this is medical millionaire the podcast helping your Med Spa increase in status visibility and profitability. Join your host as you dispels miss shares Trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host expert marketer and founder of Growth99, Cameron Hemphill.
Cameron Hemphill- Hey everybody. Hope you guys are having a wonderful week Cameron Hemphill here your host for medical millionaire. Hey, first off. Thank you so much for taking the time to tune into the podcast. Our goal is to give incredible value and insight into the medical spa market. So if you’re injector, you’re looking open up a practice take your practice to the next level.
We want to help you throughout that Journey. So we have a great friend. We have a fine lady that is in the industry servicing everyone from a medical spa owner to just the world of everything Aesthetics. I want to welcome Sarah shickman with lengia law and she is a world-class legal solution provider and hydration business Dental practices everything Healthcare. And even Healthcare tech companies, is that right?
Sarah Shikman – Yeah, definitely. Nice. Nice to be here Cameron and thank you so much for the warm. Welcome. Yeah, we help all kinds of healthcare companies and Healthcare tech companies lots of startups and lots more mature companies as well.
Cameron Hemphill- So cool. I mean, I I took the time to obviously do as much research as I possibly could. I was on your guys’ website over the past few days. And I love that you have this specific niche because the industry and the specialty needs it so much. I think that when you’re looking to get into this space, right? There’s been a ton of new practices open and I think your service is so much needed. And so talk to us about why this industry, why this space, what gives you the passion and the desire to help service this vertical?
Sarah Shikman – Yeah, I think it’s a really exciting part of healthcare. And having been in it since about 2014, when my husband and I were opening our first aesthetics practice, it was just A field that I think really has was in its infancy then and now is in this really big growth phase and and I see a lot of people who are entering it who are our first time entrepreneurs and I’ve always loved helping people and working with entrepreneurs and being an entrepreneur myself. I just it’s it’s really a wonderful thing to be able to help people start their own business and then and then eventually help them sell their business or help them buy a piece of equipment or help them make their first big hire. It’s just it’s just fun.
Cameron Hemphill- I love it. So so you 2014 is when you guys started.
Sarah Shikman – Yeah, so we started in Columbus, Ohio. The practice is called Julia Aesthetics, and it was literally, you know, one room practice at the time. It was a an old decrepit building. Downtown Columbus really one of the few occupied buildings downtown the botox rep was actually afraid of going inside and called her manager when we wanted to have a meeting with her and she said to her manager. I don’t know. I’ll call you after the meeting just make sure I’m still alive after I go into this place. I don’t know who these people are.
Cameron Hemphill- Oh my gosh, so I mean but in a group from there, right? I think it’s it’s interesting. Like I interview a lot of people in the podcast and we have so much similarity when it comes to the story of like how we got in how it started and then just like learning, you know failing learning, you know, figuring out exactly like how to Pivot when we need to and over those years. You’ve obviously had a tremendous amount of success you’ve learned a lot.
and all the way to the point to where you said, hey, you know what? I’m going to open up this firm to focus on this area of expertise in this vertical, because you know it, like first time you’ve done it, right? And so I think that brings a lot of value into the marketplace in terms of you’re not just coming in here in the sense of like, hey, I like this industry and I’m going to focus on this space, but you’ve lived it, you’ve had the blood, sweat and tears.
Sarah Shikman –Yeah, definitely. I mean, I went from literally opening a Botox account with Allergan to figure out like, what is a unit of Botox and trying to Google that and understand to really figuring out Instagram marketing and figuring out that it’s complicated and it’s not something that It’s best for me to do day-to-day myself. So yeah, a lot of these things. I I learned just from the ground up myself, but also through opening lots of vocations and helping people. I’ve just always enjoyed like helping people build things. It’s been my passion in life. And when I thought about opening this firm, I thought it would be awesome to be able to help a bunch of people at once and that’s what we’re doing.
Cameron Hemphill- Very cool. Very cool. Well, I mean, you know guys like me appreciate appreciate that so much and I think it’s I think it’s just great like I mean I as I look at the website, right and just for the audience you can go to the go to her website. Do you want to spell it out for them?
Sarah Shikman – I’m sure it’s www.wengialaw.com which is l e n g e a. L A w.com awesome.
Cameron Hemphill- Awesome. Okay, cool. And I see the I’ve also you guys have created you you have a book that’s on Amazon.
Sarah Shikman – Yes, I wrote a book about a year ago now with a doctor friend of mine. Who was amazing. Her name is Carol Clinton and she sold her practice for a large sum of money and I knew her from Columbus, Ohio and she always wanted to write a book and I’ve always wanted to write a book and so we were like, okay, let’s do this. Like there’s no time like the present and so yeah, we wrote this book and it’s sold thousands of copies. We thought it was just gonna be a book for our friends, but it’s turned out to be much more than that and and it’s been awesome and unfortunately Karen
Carol just passed away actually, she had ovarian cancer. So she, you know, she knew that she was battling something very, very serious and wanted to give back. So we were under a big time crunch getting the book done and we got it done. So yeah, it’s very special.
Cameron Hemphill- Well, geez, I’m so sorry to hear that. Thank you. I guess the positive is carrying on the legacy, right? With being able to give back, especially to the industry that she’s serviced. So, okay, thousands of books sold, you can get it on Amazon. And so if somebody was to go acquire the book, what type of value would they get out of it?
Sarah Shikman – The book has lots of examples and lessons and tips on how to really start your own practice for the first time how to scale something from one room to multiple occasions how to find a location how to do your first marketing at a higher your first employee. So it’s really like a primer on how to start this kind of practice from the ground up. So yeah, lots lots of good content information there, but it’s called MedSpa confidential and yeah people buy it on Amazon
Cameron Hemphill- Okay, cool. I’ll definitely have to check that out and and purchase it. So thank you so much for for taking the time to work so hard on that and put it out there. So, okay, so somebody that would Basically say hey, I’m gonna go open up by my first Medical Aesthetics practice. Maybe I’ve you know, I have a nurse practitioner. I’ve been injecting in a med spa for quite some time and hey, I’m kind of thinking about doing my my own thing. I kind of want to open up my practice but but I have a pretty good where I am right now, right we talked to a lot of people that are are in that realm if you will they’re happy, but maybe that there’s more to what they want to do. So is if that has to be a wonderful resource for somebody that is in that in that in those shoes, correct?
Sarah Shikman –Yeah. Definitely. It’s something it’s a good book to buy when you’re just considering like what you want to do and maybe haven’t made up your mind or you’re thinking about how much is it gonna cost and what what is it going to take and you know for whatever the book cost. I think under $30. It’s a great. It’s a great resource for because people say it has thousands of dollars worth of information.
Cameron Hemphill- I love it. Well, very cool. All right. Well, you have a wonderful YouTube video on your website. I took the time to go through it and it really explains about exactly what you guys do. But I think from the audience perspective, at your firm and I know that you’re a founder, you’re a managing partner. Shoot, we follow you on Instagram, we follow you on Facebook, LinkedIn, we see that you’re out there and speaking a lot. Talk to us more about the firm and how you guys help the people that are in the industry.
Sarah Shikman – Yeah. So we are a team of 12 right now, and we are licensed in many states as attorneys. And what we do is we basically help people set up their initial legal structure. We advise people on what is the right legal structure that they
need. If they need an MSO, we create that. We do the management services agreement, medical director contracts, People call us with scope of practice questions and employee questions or employment questions. And then we also do a lot of Acquisitions. So we have both private Equity clients who are looking to buy Med spas and we help them close the deals and then we also have medspok clients who are selling their practices and we help them find, you know, the best deal basically for what they’re looking for and then close the deal and do all the contracts for that. So lots of contracts come across our desks and lots of calls with clients just really walking people through like beginning to end legally what they need to be compliant so that if there’s ever a investigation or an adverse event and everything is buttoned up and everything will go as smoothly as possible can
Cameron Hemphill- Interesting. Okay. I had no idea that you were so heavily involved in the m&a. Which is really neat. I think that the private Equity conversation coming into this into this space and doing so much consolidation has been a Hot Topic over the past 18 months. We certainly have have seen that a lot of consolidation take place. And so that’s good to know. So really anything from an MSO to helping with an exit strategy helping with anything protection employment agreement stuff like that. Is that right?
Sarah Shikman – Yeah asset purchases. Partnership agreements all kinds of all kinds of things practice sales. dealing with unhappy customers and having them sign release agreements and stuff like that. So we’re kind of like, for a lot of our clients, we’re like their lawyer on call. So a lot of practices, let’s say that’s like a 10 person or less practice where there are 10 people involved or so, usually they wouldn’t have a full -time lawyer. And so we are like the lawyer on call. And we do that for hundreds of practices across the country.
Cameron Hemphill- Very cool. Okay. So it’s like an on -demand membership type of engagement. Is that right?
Sarah Shikman – Yeah. You get a certain amount of hours allocated to you based on the membership type that you get, but yeah, it’s basically your on -demand lawyer. If you want to have a new contract or you have a contract dispute or something like that, you give us a call or send us a text and we’re right there and we help.
We help people figure out like sometimes you know, it’s not really worth it to get into a fight or to hire a lawyer and you know, we’re very transparent about that having been like business owners ourselves. So someone calls us and they’re like, oh I’m fighting with my employee over $500 or them returning their scrubs or whatever. One of the things we like to mention to people is, you know. The amount you you’re fighting for may not be worth you hiring a lawyer and just spending the time on it. So let’s think about that. It isn’t just better just to make this go away and and just move on so we try to be very practical with what we advise clients, too.
Cameron Hemphill- yeah, I yeah, that’s an interesting that you bring that up because You know, I think that sometimes you know, we can get we can get tuned up in a conversation where hey maybe maybe we’re just not getting along with an employee. Maybe it’s we’re not getting along with a vendor a business partner maybe was a purchase of equipment. Maybe it’s a landlord type of arrangement or whatever it is. And I think that you know conversations can get heated quickly and can kind of want you know to jump the gun. And so what you’re saying in some cases it could actually be more expensive less less cost effective. If you will to have an engagement versus work something out internally is that that’s fair to say.
Sarah Shikman – Yeah, definitely so many small disputes. It’s always better to try to work it out internally just to try to you know, put our pride aside and just work it out. You know, and I know this is probably unusual advice coming from someone who bills by the hour, but I really want people to get the value of legal services and the value isn’t in perpetuating like petty disputes. The value isn’t creating value. And the only way you’re creating value is when you’re investing in your people, investing in marketing, like growing your practice as opposed to fueling some fire.
Cameron Hemphill- Yeah, yeah, I would agree with that. I then well said, you know, just creating the whole value around it. I think a lot of times that, you know, and shoot, everybody’s guilty of it, right? I’m definitely one that’s guilty of it as well is, you know, we can kind of just get frustrated instead of say, hey, like where should I focus my energy? And I totally agree with you. I think focusing your energy on the things that impact you the most is where you should focus, right? And so.
Petty small disputes, you know, I think they can be annoying right but also, you know just understanding what the big picture is and the in the goal is and just kind of move on so if I hear you correctly, you know it makes sense to to really like Hey pick my battles and make sure that I’m gonna invest where you know wisely, correct?
Sarah Shikman – Yeah, definitely definitely because also because with people right like people don’t mean that remember there’s a saying people may not remember, you know what you said, but they will remember how you made them feel. So if you know, you could just make someone feel good and and settle the issue of maybe better than be really winning in that day because it may not be productive. But sometimes you have to win right like in a non-compete situation if you are the practice owner and you just don’t enforce and competes, then people will walk all over.
so have to draw the line, right or if you don’t have your people sign any contracts and you’re all best friends, like I think that’s awesome and terrible because what happens is people are they may be your best friend, but when it comes to money and business like a different side of people comes out, so it’s important to have strong contracts and we try to make sure that our clients are protected.
Cameron Hemphill- That’s a great point. You know, I think a lot a lot of ambition is in the world of Entrepreneurship. And as this specialty has grown so much over the years. You see, you know, people making decisions quickly, right? Let’s let’s hurry. Let’s rush. Let’s open up a practice. Let’s we want to be in this location.
and they sign a lot of agreements and maybe they start generating revenue. A year goes by two years, three years. Wow, they’re all of a sudden in the growth phase very quickly. I’ve seen it happen. Maybe it’s time to do a contract review and make sure you have the right contracts in place because maybe you did rush because we were so excited to get into business. How often should someone really review their contracts, would you suggest?
Sarah Shikman – I would probably suggest once a year or as soon as there’s a big change, like a new location opening or a first key employee being hired or your second key employee being hired because a lot of times
When you’re really tiny business and you’re the only employee or the only contractor and maybe you have one person. It’s a different kind of environment. Then once you have two three four people and the people start treating you a little bit differently too because at first when they’re the only one and you’re the only one everyone is friends and they think of you as someone who’s not doesn’t have like Deep Pockets or something. They don’t think of you as different than them because you sort of started together and even though maybe they’re your employee and you’re their boss, but you’re sort of equal but all of a sudden if that same person sees you and then you are growing and you have 10 people now and they’re just one of ten the perception changes and the people start to feel less Fair less lesson to less. I less less valued and then people start wanting to go out on their own and and do different things which is fine, but contractually you just need different things as soon as your practice grows and
It’s important to invest in them in. Before problems start because once problems start it’s much more expensive unfortunately for everything right like it’s that’s how Healthcare is too. It’s like preventative care preventative care for your business is having all your legal contracts in place. Because people call us in the middle of an investigation. They’re like, oh today the pharmacy board Canton Nursing Board came in the medical board came and they asked to see our charts and I’m like, well, what do they look like? Can you show me? Can you what did you do? And they’re like, well, yeah, we open our EMR and we showed them our charts. These are the 10 that we show them and then I see them like, oh my God, you know, we need to change everything like I wish that you guys had hired us before this so we could make sure that you were doing good faith exams and you know, so stuff like that.
Break Time- Thank you for listening to Medical Millionaire. I wanted to take just a few short moments and tell you all about Growth99 University. Naturally, if you’re listening to Medical Millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to Medical Millionaire, you are obviously looking for the best, most effective ways to take your Med Spa to the next level in both profit and customer success. Ranging from online education courses all the way to the full suite of marketing and web services, Growth99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business, profit, and freedom. To inquire about all of our support services and products, please visit Growth99 .com. And while you’re there, click the University link and check out the comparison. Canyon course to this very podcast to the show
Cameron Hemphill- That’s a great point. I you know, there’s a I had a a mentor early on in my career and he always said, you know. Always get money when you don’t need it. And I can relate that to exactly what you just said because I was confused when he said this what why would I need to get money if we why would we raise money if we don’t need to raise money? He said because when you do need to raise money, it’s it’s the hardest time to raise money because you know, you’re more vulnerable and you look less attractive, right? And so trying to relay that back to exactly what you said is I think a lot of times.
You know we could reach out when it’s too late instead of investing and making sure we’re set up correctly and have the right contracts and documentation. So you’re prepared, right? So so it’s not a matter of you know, I’ve also heard this from from a lot of attorneys, so it’s not our matter if you get suited to win, right? So yeah, I agree talk to me about more about that.
Sarah Shikman – Yeah, you know it’s it’s a numbers thing right? I think. Everyone eventually has like some small or large issue. It just happens, right? Because it let’s say you see a thousand patients. Even if you’re perfect, like some of them will be upset. Some of them will be unreasonable. Some of them may have a vascular occlusion. Like it just statistically it’s going to happen, right and so at that point
it’s not an if, it’s a when, right? And then when it happens, it’s better to be prepared and to have all your documentation in place because what happens is unfortunately, insurance tries to deny the claim because they say that you’re not properly set up and that way you breached one of the covenants in the insurance contract. And then you don’t have, usually with a lot of these board investigations, if you could say at least you were compliant and you were doing everything correctly and if an adverse event happens or if there was one lapse and one person didn’t have a good faith exam, it’s usually can be corrected. Versus if you never did it, you have no documentation and and you’re basically just got caught. It’s a really different conversation lots of hearings and meetings and licensed suspensions and and you know begging for a second chance and you never want to be position where you’re begging anyone for anything. Like that’s that’s terrible.
Cameron Hemphill- Yeah, you want to be structured you want to be organized and I think it’s challenging because you know, we we get into business, you know, open up a practice and and we continue to just March and run and grow and and I think that you know, sometimes we we Don’t take the time to invest in our practice. And so we’re always working in our practice, you know, and I hear it all the time and I think you know if you get yourself, you know caught in a situation where you don’t have your ducks in a rope front.
It can definitely cost you more in the long run versus. I mean look hiring an attorney’s not expensive having your ducks in a row is expensive, right? It’s it’s it’s not a it’s it’s a needed service. It’s it’s a must-have service, but I know that if you don’t if you’re not in a position to be prepared like and if you you know, get yourself in a jam, like it’s gonna be more expensive than getting set up correctly.
Sarah Shikman – Yeah, for sure, and and I know. There are certain expenses right that translate much more directly into Revenue. Like people took me like, oh I my Revenue goal is I don’t know. Let’s say a hundred thousand dollars. I’m like, okay. Well, you know how much of that how much are you gonna spend on marketing to get that a hundred thousand? They’re like, oh no, it’s gonna be free. I’m like no no like
you spend, let’s say, 10 ,000 on marketing and get 50 to 100 ,000 in revenue. Legal isn’t like that, right? Legal, it’s not exciting. It’s not like, oh, you’re gonna spend 5 ,000 and it’s gonna turn into 50. Right. But it’s more like you spend 5 ,000 and you sleep at night, which is worth a lot, and you don’t have to spend the 50 later. So it’s a little bit of a different calculation, but it’s definitely worth it.
Cameron Hemphill- That’s a great point. You know, I, and then this conversation has been fun. I, there’s a, I had another mentor in, you know, early on that said, you know, I have always over -insured everything.
You know because just in life like okay, I gotta get the car insurance. I gotta get homozer homeowners insurance. I need to get maybe some life insurance when you start of a family or whatever and I think a lot of times we default to the the cheapest solution the cheapest plan because you’re just going about this is just a necessary evil. I don’t really want to pay for I guess I have to you know, but then when you really start reviewing things and start listening and and reading and maybe following the wealthy and the people that have you know have had lots of success like, you know, they say, you know in this example, you know, this gentleman always told me he over insured things because he had learned a hard lesson and I took that advice I might learn from you and I can apply that really to what you guys are look, you know working on in terms of
you know take the time to invest in let’s call it asset protection, right like whether that’s whether that’s yourself your practice your employees or whoever like I think it’s very important to take the time to to invest because if you’re gonna work so hard and I know that these practice owners and and you know injectors were so hard long hours and and sometimes even on the weekends, you know, it’s the last thing you want to do is is have it taken away from me, right?
Sarah Shikman – Yeah, definitely. I think it’s it’s easy to get it taken away. And and it’s it’s just not worth it and and you know, we’re we are living here in this time where there’s so much opportunity and there’s so much room for growth. So it’s just making an investment and eventually thinking that it will pay off, right? Because eventually as the practice grows, it becomes more and more valuable and maybe you’ll sell it one day. And definitely when you sell a practice, the buyers will ask you like, have you had any legal issues? Have you had any investigations? How did they go? Have you had any employment issues? Are you set up correctly? And if you’re not, they’re just subtracting from the price that they’re buying your practice for.
Cameron Hemphill- Okay, so that’s a good point. I like that. So having good legal documentation, good structure, good technology, right? Good EMR systems, good charting. I still hear people doing paper charting sometimes, which is becoming more rare, but I do still hear it. Oh no. Which scares me. You know, I’m not a practice owner, but no, I like that. You know, I work with…
Skytel group, you know on like Museum it shows and and we’ve done, you know, a couple things together in terms of sponsorships and stuff and and you know, they talk about what can devalue a practice as well. And so I think that that brings up a good point is Is you know these private Equity companies are buyers that are gonna you know, they’re gonna do an exam on the practice. If you will that will hurt the overall purchasing price. And so that actually brings up a great Roi point, you know having having the ability to Invest in legal documentation and structure and so you can actually, you know, improve the overall the value of the practice.
Sarah Shikman – Yeah, I mean, we recently we were working with a practice buyer and we were you know, helping him do some due diligence and when we asked this practice about past lawsuits and and any investigations, they like went dead silence and said well, you know, we are we are revaluating whether we want to sell the practice at this moment. So, you know that that was not a good outcome for for anyone and and you know, we don’t want that so I just think. This is legal is like something that you need, but even when people just want like a one-time consultation or some small package. I think that’s better than not having it at all and we all know, you know, you always just have to look out for the great days that are going to come and some not so great days and just be protected against them as much as you can be.
Cameron Hemphill- Yeah, I agree. And I’ve spent a lot of time on your guys’ website. And I have to say, I look at a lot of websites. I’m guilty of looking at my computer all day long, I guess. But you have a great website, by the way. I don’t see a ton of websites that are amazing and just well -structured. And I guess one of the things I really like about it is, I guess two things, you have a template area. And so it looks like you’ve set it up in such a way to where people that would really need your services, they could go to your website and find great templates and really communicate with you in terms of maybe they just need a specialized agreement. Is that something that you could help them with?
Sarah Shikman – yeah, so what we do is we have kind of two ways that people work with us either through our memberships where They in essence prepay for a certain number of hours at a discount and have access to our template library at different levels or people can just buy a template. So if someone just wants the consent template for Botox or semi-glutide or whatever we have that but if they want customized documents and a more personalized approach which works better for practices that are just getting started then people get one of our membership. So we have many different ways that people can work with us. But those are two of the main ones.
Cameron Hemphill- I like it. I like it because Um, you know, I think there’s times where it’s like, okay, I need a consent form because maybe I’m starting a new service right like semi-glutite is is quite hot right now. And I think a lot of people are under the fire but you know having so is that something that they could purchase go put it into like their EMR system or online booking system and have it have an automated. Is that is that kind of the idea behind that? Um, yeah, yeah. Very cool. And so as you have these you have memberships, right? I don’t I don’t think it’s very common. To see a law office have memberships or plans. But for like companies that that I’ve worked with I’m in the obviously the technology space that the audience knows that but I see lots of plans memberships versions, you know, do you get the standard plan the Premium plan, you know, do you get the accelerator plan? What inspired you to create that?
Sarah Shikman – I think that I would love for people to think of legal as not a one time and done thing, but as someone who’s really by your side and is really part of your team and is available to you. And so I thought the membership way was a better way than just a straight retainer. And it’s a way for us to discount our hours and to give people access to templates. So for example, we have this membership called premium membership. And with that, you get all of our templates that are available, which is over a hundred for free. And then you get a bunch of hours included as part of that. So it’s a little different than the typical law firm retainer model, but I think it’s great because it encourages more visits in a way. And it’s the same thing for our aesthetics clients. Like when people tell me they wanna set up a membership program, I’m like, yes, absolutely. I think that’s amazing and that’s what you should do. And actually when we started the membership program at Jubilee Aesthetics back in like 2014 or 2015,
No, one had memberships. We actually went to places like Massage Envy and other kind of competitors in different but similar Industries and saw what membership programs they had and made a very simple membership program and that improved retention and customer satisfaction so much. So I really advocate for memberships from my clients and I think membership so great for for the business itself as well and they just I don’t know. It’s just it’s a I think it’s a little bit of a better relationship overall having members as opposed to just having clients.
Cameron Hemphill- I agree I and I was wondering if that had come from your Aesthetics days. This may be like a rooted inspiration because when I saw that I was like, oh wow, that’s really unique and really cool how they lay it out. It’s very simple. It’s engaging, you know, and I think like
When you’re engaging with the law office or an attorney, I think a lot of times it can be more confusing, you know, like it’s happened to me. There’s been times where I’ve left phone calls and I’m like what just happened but I knew the agenda the phone call, but what just came out of that call, right? There’s a lot of you know, just legal. Jargon and it gets, you know, complex and complicated and some of these Advanced conversations, but you know, I think that it’s laid out very nice. And and I also agree we encourage our clients to have memberships and I think that that’s cool that you you guys have, you know, have you rolled that out in your obviously your early days before memberships were there and then, you know brought it to the legal field as well. I think so many people can value from that and you know memberships are really like it’s
It’s kind of the way things are now, right?
Sarah Shikman – Like you got your multi -git. For like manicures, for haircuts, for gym, of course, for grocery delivery. I mean, Costco and Amazon have really revolutionized that too, right? More so than any of us even. So yeah, I think memberships are awesome. I also, and this is a controversial thing. I’m a huge proponent of pricing transparency. So you’ll see like, and also online appointment, booking and scheduling, you know, which I’m sure you would agree with 100%. You know, paper charts, like people tell me they have paper charts. I’m like, we run a paperless office and we are a law firm. So, you know, I can’t even imagine like paper charts like how how inefficient that must be. But yeah, I think having technology enabled processes is awesome. Like I want people to be able to book an appointment with us through our website in five seconds. I want people to be able to sign up to our membership through our website at five seconds. Like why not? What’s the downside that they’re gonna know our prices there are competitors will know our prices great. Let them know problem.
Cameron Hemphill- Yeah, yeah, I agree. I mean I think it just the flexibility like Tech enabled processes are so important the ability to book online because we’re so busy and and we just we don’t want to be like sold we want to be informed right so, you know, give us the information we want to be educated on the process. We want to have the ability to talk to someone and that goes for practice owners as well. And so a lot of times shoot I still hear and we’ll see, you know, like you you don’t have online booking the consumer very much wants that and I think a lot of times it kind of throws like well, how do we manage it internally because our appointments are kind of complicated, you know, and I see practice owners that have a ton of velocity like they are doing a ton of appointments and others that maybe aren’t doing as much velocity, but maybe they’re more complex procedures and one will have online booking and one will not like the one that does a lot of velocity will have online booking. I’ve always thought that to be an interesting conversation point.
Sarah Shikman – Yeah, definitely and people want to book their appointments up two in the morning whenever they’re thinking about this right not on my schedule. So and that’s the same thing from Xbox too. So I think investing in that technology as a MedSpa service provider is a no-brainer and as a Men’s Spa, I mean, it’s even more of a no-brainer. I mean it’s like If you don’t have online appointment booking, how can you compete with someone who does? Of course, they’re going to win.
Cameron Hemphill- Every time. My wife likes to go and get her treatments done. A lot of times she says, if they don’t have online booking, I just pass up the website, which is interesting to hear from just her as a complete, let’s call it consumer end user. Just pivoting a little bit, do you cover all 50 states?
Sarah Shikman – We do. The way we work is our attorneys are licensed in many states and when we don’t have an in -state attorney who’s licensed in that state, we work with local council. Effectively, we are able to cover all 50 states.
Cameron Hemphill- Awesome. Well, very cool. Well, hey, I I know you’re super busy. I know you you know, you you definitely bill by the hour. And so Throw that little joke out there. No, but I really appreciate you taking the time and and you know coming in here and really helping, you know, the audience learn more about your firm about you like like, you know, like like you said you’ve you’ve been in the world of Medical Aesthetics been a practice owner you’ve been in law for a long time, right since 2004.
Sarah Shikman – I think I read yes. It’s 2000 why gradually Law School in 2006? And yeah, so a long time but thanks to Botox which is has been good and bad like a lot of times when I do consults on Zoom. I’m like one right now. I’m almost 42 clients are like what you look at your 30 years old. I’m like no like I’m you know, I’m gonna be 42 like I’m you know, I’m I’m a lawyer who’s been doing this for a long time, but I love Aesthetics, you know as well.
Cameron Hemphill- Awesome. I love it. Well, I mean I really appreciate it. Thank you so much for the time. There you go. Folks. You’re you you heard from her. She’s you know been in law practice for a long time owned Medical Aesthetics practices. I think you’d be doing yourself a disservice but by not reaching out and really learning everything you can about Sarah and her firm can offer but I’ll leave it at that sir. Thank you so much for joining medical millionaire. And and guys, please tune in we gave the website where else can they find anything? They find you on Instagram or any social channels?
Sarah Shikman – Yes on Instagram at lngla.com on LinkedIn and sometimes on tiktok, but I have to motivate myself to do tiktok more. I’m one of these people that like I struggle with updating some of myself with channels. Maybe I should have a marketing company to do that.
Cameron Hemphill- I know you can help you.Alright, sir, I’ll let you go. Thank you so much. And folks, you have it until next time. Happy injecting.
