Studies revealed that 79% of marketing leads don’t convert into sales. Do you know what that implies? Gaining lead does not end there; doing follow-ups is critical to more deals for your med spa!
Putting some time and investing a bit of money into your leads can remarkably boost the conversion rate and grow your med spa business. Nurturing your leads after generating them is the primary key to extracting the results that you desire. Moreover, converting your leads to actual paying clients is integral in establishing your digital marketing strategy.
After you get a solid understanding of how the process works, you will be able to better manage each phase of the sales process for your med spa business. That will also help you predict and stay ahead of any potential issues that buyers may have. This post will dig deep into the importance of lead follow-up and how it is crucial for your medspa.
It keeps your leads interested.
Putting a substantial amount of effort into creating an irresistible offer that leads can’t turn their backs from is something you should consider. You might want to make sure there are no obstacles that might get in the way of your leads converting to being customers. You will need to make an appealing offer that the buyer feels is extremely easy to say yes.
So, what are the possible offers that you can give? A free consultation, product samples, or a first visit discount are a few basic examples. Running a social media promotion might also do the trick, such as giving away prizes like gift certificates, packages of your products, etc. Also, with the advertisements that you post on social media, you can collect different contact information that you can use for email marketing. The goal is to make sure that your offer has a perceived value.
The opportunity to explain and educate
Some brands tend to miss educating their buyers and tell them why they do what they do. By doing some follow-up to your leads, you’ll be able to answer questions like how your services stand out from other med spas and why they are better. You’ll need to convince them that your brand is compelling enough, and this will help potential buyers see your brand’s value.
Publishing blogs regularly on your website should also help a great deal. There are many topics that a spa covers and can write about, which is why your blogs will allow you to advertise your expertise and your products and services.
Consistency does matter
Without being too pushy, it can be helpful to follow up with your leads at least five times. That will mainly increase the chances of a sale. Furthermore, following up several times builds trust and nurtures a possible relationship with your leads.
That proves that email marketing remains one of the most effective ways to maintain top-of-mind awareness and keep in touch with people. Share new service announcements of your med spa, blog articles, and any special offers with monthly newsletters. With this tactic, you’ll realize sooner than later that this is a cost-effective method to increase lead conversions.
Lead follow-ups allow you to create a bond with your leads
You can enhance your lead conversion rate and bring in more patients for your med spa by spending time encouraging your leads. Improving engagement and luring new clients in will help increase your conversion rates resulting in more sales. Think of it as a way to reach out to a friend.
Before you know it, a bond between you and your leads is already forming, making them feel more comfortable doing business with you. The key is not to pretend that you’re nice and friendly only on emails and messaging, but sincerity must be present. That way, trust and awareness of your brand would flow effortlessly.
Share your knowledge about the Med Spa industry.
The main reason why people follow brands is that they provide value to them. And how is it possible that they might value your brand? It starts with you. The more value you give to the customers, the more trustworthy you grow to them. And the more dedicated you are, people are not far off from opting for your treatments.
Your business can be authentic and have considerable value if you share your industry knowledge with your audience. One reason you need to do this is that while your audience may go to med spas and get treatments, they may not be aware of the ins and outs of the industry. That is an ultimate chance for you to be the superhero and share with them the knowledge that you have based on your experiences and expertise.
Learn and absorb
Now that we’ve shared with you the importance of lead follow-ups and how it can be a game-changer for your med spa, it is about time to act on what you have learned and put the necessary strategies into action. For business start-ups, stepping into the business world can be a daunting task at first, and that digital marketing seems to be a complicated world to entrust your brand with.
Yet over time, you might realize that you can create a business mechanism that continues to generate new leads for your med spa for many years to come. Of course, that would not be possible without the proper tactics of doing follow-ups to your leads. Regularly reaching out to them would make them feel that they matter and you don’t easily forget about them.
And eventually, it will allow you to impact the lives of every patient that enters your doors and draw a smile on their faces as they walk out. If you need professional assistance in getting started on a comprehensive campaign to boost lead generation for your med spa, you would need a dedicated team with solid expertise to allow you to chase your dreams. Contact Growth99 today and see how it would turn out to be the best decision you have ever made for your business.
