Email marketing is one of the most efficient ways to market your dental practice, no matter where your business operates. Moreover, email marketing is a crucial piece of the marketing puzzle for dentists. Social media has value, and the algorithms can keep your patients from seeing your content. But emails will always find their way into inboxes.
For dental practices, email marketing campaigns allow your potential patients to learn more about this field, gain insight into dental services, and interact with your brand. Email marketing is also easy, fast, direct, and cost-effective, making it a highly efficient marketing tool. Although, it is essential to note that email marketing is more than sending an email every once in a while. Instead, it is a strategic way to share information with your clients on a particular schedule. Learn more about how dental email marketing works and discover the three top reasons you should implement it in your practice. Read on to learn more!
Email marketing in a nutshell
Email marketing is a powerful marketing channel that serves as a form of direct marketing and uses email to promote one’s products and services. It can help make your patients aware of your latest service offerings by integrating email marketing into your marketing automation efforts.
Email marketing can also play a pivotal role in your marketing strategy with brand awareness, lead generation, customer engagement, and building lasting relationships between sales through different marketing emails. Here are the three main reasons why email marketing can help your dental practice radically:
1. Email marketing is cost-effective
Dental email marketing is inexpensive and yet, very effective. It has been found to have one of the highest returns on investments (ROI) of all digital marketing activities. Research shows that email marketing brings in $40 for every $1 spent, making it the topmost effective form of digital marketing as it outperforms social media marketing. With a small investment, you can share your message with thousands of potential clients and establish a robust subscriber base.
Additionally, you can leverage your email messaging to send out important messages your patients need efficiently or when they will need them in the future. Sending emails through professional service is the best route. You can purchase email credits at a reasonable price and send a single email blast to large groups of people. You will also likely see web visits, shares, click-throughs, and more. All of these actions have a possibility of conversion! By reaching hundreds of people in a single email, you are getting the best bang for your buck.
2. Increases website traffic
Email blasts and newsletters will include links back to your website; including these links is the best way to take advantage of your email campaign. This can encourage interested people to visit your practice’s website, explore it, and potentially convert. Sending out email blasts and not including links is like posting a flyer on a kiosk. People will see it, but there’s no easy, provided way to get to you. Plus, you will have no way to track how many customers you have converted!
On the contrary, including links in your email blasts will tell you exactly how many people clicked on your website because of your email campaign. You can also coordinate your email messages and blog updates for a more robust marketing campaign. More people will get to know and discuss your brand and share your content online. Thus, leading to more traffic and followers back to your website.
3. Keeps you in communication with your patients.
Email marketing is a straightforward way to send important messages to your patients. If there are any changes in your office or you are adding a new promotion, be sure to send out an email blast. Doing this will inform your patients that anytime something new is cooking in your dental practice, they can expect to receive an email about it. In turn, it will increase your open rates!
However, some patients only think about your practice when they have an emergency or an upcoming appointment. A dental email marketing strategy that includes monthly newsletters and email blasts can remind your patients to be more mindful of the importance of their dental health. For instance, you can conveniently inform your potential clients of the importance of regular checkups and remind them when they are due for an appointment.
Additionally, you can promote or highlight any services your practice offers and offer email-exclusive discounts. Of smartphone users, 91% check their email once or more daily. An effective email marketing campaign will more likely reach your patients and prospective clients than marketing through traditional media.
Increase your dental practice’s visibility with email marketing!
As a dentist, you want to excel, stand out, and be an authority in your field. Informative, regular communications and an occasional, well-scheduled email blast to a vast audience can highlight your expertise and brand. A unique email blast can feature your most significant accomplishments, a community event, or simply a blog post about a substantial advancement in your dental practice.
Your recipients can also forward your newsletter or email to their family and friends who may be interested in your services, increasing your brand awareness.
Another advantage of email marketing is that you can gather analytics that will give you different metrics about how your email subscribers engaged with your email, including your open rates, how many of them clicked the embedded links, and how quickly they opened those links. Afterward, you can utilize this information to identify the most compelling part of the message and tailor future messages. You may also develop follow-up messaging and manage your practice based on your feedback.
Do you need assistance getting started with email marketing? Growth99 is ready to help you! Contact our team of experts today to learn more about the workaround, and together, let’s work toward reaching your dental practice’s goals!