Nowadays, everyone turns to the Internet and social media whenever they need to know something. Google is just one click or tap away for those who need quick answers to their questions, such as the nearest dental clinic to their places right now.
Now more than ever, clinics such as dental clinics should take advantage of social media to further boost their brand recognition as dental clinics and gain more customers while retaining their existing clients (no pun intended).
Sadly, not everyone knows how to do that. Some dental clinic owners think that all they need to do is to post several photos and call it a day. There is much to tap on for dental clinics on social media, and we’re here to help.
This post will discuss the six ways to turn your social media game up for your dental clinic’s benefit.
Social Media Marketing at a Glance
Social media marketing isn’t just about branding and awareness. It can also be used to sell products and services and even boost profits. Social media marketing is known to be an ideal way to promote products and services due to its low cost and extensive reach.
It also allows companies to respond quickly to current events and maintain a good image in the public eye. Social media marketing is an excellent way for businesses to reach potential customers on a global scale at low costs.
Why Do You Need Social Media Marketing?
Social media is a potent tool to help you reach people interested in your product or service. It can also help build your brand and increase your customer base when done correctly.
Here are some reasons why you need social media marketing:
Many businesses struggle with advertising costs because they feel they cannot afford to advertise on social media platforms like Facebook, Twitter, and Instagram. However, social media advertising is affordable compared to traditional advertising, such as television or radio commercials. You can quickly run an ad campaign on Facebook for less than $100 per month – this gives you access to over 2 billion users worldwide!
Running an effective social media campaign does not require any special skills or experience. Most businesses already have someone on staff who can manage their social media accounts – it might be you or someone else in your company! All it takes is for them to post once or twice per day about new products, sales, and promotions.
Social media engagement can lead to more sales.
Engaging with your customers on social media platforms can help you increase sales by up to 200%. With millions of people from Asia to Africa and beyond using these social media platforms daily, your business has a unique opportunity to reach a larger audience than ever. Your posts must be engaging, relevant, and timely, so they don’t get buried in the noise. The best way to do this is by creating quality content that customers want to read.
Benefits of Social Media Marketing for Your Dental Practice
The benefits of social media marketing for your dental practice are endless. One of the most apparent benefits is that it can help build a solid online presence, encouraging more people to visit your practice. You also get a chance to interact with patients and potential patients, which helps you understand their needs better.
Here are some other benefits of social media marketing for your dental practice:
You can share interesting content about dentistry.
Social media platforms are great for distributing educational content about dentistry and oral health topics. You can post blog posts and images on Facebook, Twitter, and Instagram to educate your patients about the importance of visiting your friendly dentist regularly.
You can engage with current and potential patients.
Social media can allow you to interact with current and potential patients. This enables you to answer questions about their oral health issues or any other concerns they may have.
You can build your online reputation.
Social media is a great way to establish yourself as an expert in your field. You can post helpful content about dental health and connect with people with similar interests. This will make it easier for them to recommend you to their friends and family.
You can increase traffic to your website.
When you share links on social media, they get viral traffic. This means more people will see the link than if they were just browsing alone. It also means that more people will be exposed to your website address and remember it when they need dental services in the future.
You can grow your patient base.
By building relationships with potential patients through social media marketing, you can increase the number of appointments that come into your practice each month without spending much money on advertising or other marketing strategies.
6 Ways to Leverage Your Social Media Skills
Social media has become an integral part of our daily lives. It’s a great way to connect with your patients, build your brand, and increase your patient base.
However, like many dentists, you may not know how to use social media for your practice. Here are six ways that you can leverage your social media skills for dental practice:
- Use Facebook to increase engagement with patients
Many people know Facebook, and with almost everyone around the world having a Facebook account, you can use this opportunity to connect and reach out to your new and existing clients through your Facebook page. You can use your dental clinic’s Facebook page to share valuable information about basic oral hygiene, answer inquiries about rates and services from prospective clients, and even run advertisements for your dental clinic. You can do so many things on Facebook.
- Use Twitter to share information about your office.
Twitter is a haven for those who are into images and videos more than texts. With Twitter’s ability to reach different people through hashtags and threads, it is a valuable platform you should try. You can also use your Twitter account to answer basic questions about oral health or your services.
- Use Snapchat to show off before and after pictures of procedures.
People love transformations, so take advantage of them by using Snapchat. Snapchat offers visual attributes, making it perfect for sharing before-and-after pictures of procedures. This can help potential patients see what your practice is like from the inside out and give them confidence that they’re making the right choice when choosing your practice for treatment.
- Create a YouTube channel for educational videos on procedures, tips, and more
People rely on YouTube for tutorials and how-tos. If you have expertise in specific areas of dentistry, create educational videos that teach people how to brush their teeth properly or floss correctly. If there’s an issue that affects many people but isn’t being addressed by your office, consider creating a video about it. For example, if you notice that many patients are having trouble finding affordable treatment plans for cosmetic dentistry procedures like teeth whitening or veneers, make a video that addresses this issue and how they can find affordable options at other dental offices in the area.
- Create an Instagram account for behind-the-scenes photos of the office or events that occur in the office
You can use this as an opportunity to tell the story of how your office came to be, what procedures are done there, and why people love working at your practice. Instagram is a treasure trove of prospective clients looking for great dentists for their oral healthcare needs, so tap on Instagram and make it happen.
- Create a blog where you can share informative posts about dental care or your office
Start a blog where you write about dentistry and oral health topics. This allows you to teach others about these topics while ensuring they don’t forget about you when they’re ready to schedule their next appointment! You can also use this platform to ask questions directly from patients, which can help improve communication between staff members and customers!
Bonus Tip: Hire a Professional
These tips can go a long way, but these are useless if you have little to no social media experience. That’s why hiring someone to help you manage your accounts is essential if you don’t have the time or expertise. Suppose that sounds like something that would benefit your business. In that case, you can look for professional social media managers to help you execute these for your dental practice. They know a lot about techniques and strategies to take advantage of your social media to drive traffic to your dental practice.
These six ways are helpful if you know how to use them to your advantage. That’s why you need to hire a group of professionals who can take your dental practice to the next level and gain recognition and revenue simultaneously. Consider this as an investment for the more important things to come.
With that in mind, Growth99 offers social media marketing and management services for dental practices that need the power of social media to transform them into thriving clinics for their clients. From creating blogs to creating social media posts that drive engagement, Growth99 has it all. Their other services aim to make your business stand out from the competition — for all the good reasons.