Introduction – This is a medical, millionaire podcast. Helping your Med Spa increase in status visibility and profitability. Join your host. If he dispels miss shares, Trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host expert marketer and founder of Growth99, Cameron Hemphill
Cameron Hemphill – Hey everybody. Cameron had a pill here, your host for a medical millionaire. Hey, first off, thanks so much for taking the time to tune in to our podcast. Our goal is to give incredible value and insight into the medical spa market. So my team and I we’ve consulted Medical Spa owners injectors people, the aesthetic space,
All over the country. And we’ve been doing it for years. We see businesses that are absolutely thriving and we see others that are trying to figure it out and how to scale, and how to get themselves in a position to have success. So, throughout this journey together, we want to make sure that we’re here to help you take your practice to the next level. In this episode, I have a amazing friend and an amazing guest that is now joining us. We have Tiffany Hall, she is from it. Aesthetic record. She’s been with aesthetic record for over three years and she has a PHD MBA and she is the chief growth officer at aesthetic record and they are a world-renowned EMR solution based out of Texas. So Tiffany welcome to Medical millionaire.
Tiffany – Thanks for having me. I’m excited to be here today. I love to join a good podcast. I think it’s such a valuable thing for practices. So thanks for having me on.
Cameron Hemphill- Yeah. You’re very welcome. And I really appreciate you taking the time to join. I know how busy you guys are are over there. And and I think, you know, talking about stuff like this, especially how we have, ah, collaborative customers and clients and and overlap and those sites things. I think it’s great to to have these conversations and figure out exactly. Okay. Where can we give value? How do we give value? And how do we help? These practices achieves everything that they’re looking for out of life, right.
Tiffany- That’s our goal. Yeah. You know, I think as we look at your business versus my business E R is not very sexy. Cameron people don’t wake up thinking. I want to get new E Oman today. It’s not a profit to the forefront of their mind. They think about things that you do. Video social website, your SEO. We hear about these things all the time. And so they gravitate toward companies like yours, and we tend to be sort of an afterthought. But when you pull, you know, pull the layers back. How you run your practice. You know, we’ve talked about this on a podcast, it was me to bring them to the front doors, One Thing. Once they walk in the front door to actually treat the patient, manage the whole process make money on it. That’s like a software driven cloud-based EMR, but we don’t get near the love that you do. So, luckily partner with you so that your good fortune spills over to us. And we get to go to vacation because you’re so good at your job. So, that’s always a nice bonus for us.
Cameron Hemphill– Well, I appreciate that. I mean, trust me talking about websites and code and social, and it is Sometimes yes, it’s sexy but sometimes it’s also boring and challenging and you know there’s there’s you know, the hosting the maintenance and the integration. So like there’s definitely the nerdy part of it as well. But yeah, there’s like okay finally when you put up a nice, beautiful website, beautiful image, and digital marketing. Yes, there. So there’s definitely some sex appeal to that, for sure.
You know, but but that’s like the first thing, right? It’s like, okay, they see the website either. It’s somebody referred them to their or they found it through a search but really, you have to have the digital component tied to the EMR component because that’s really the customer journey. Is you have to have an end-to-end Solution. That’s fully integrated and talking together, right?
Tiffany- Yeah, I think that’s what people. They make a mistake and think about that from one system can do all things. You know, I kind of think about this as like a nurse injector, for instance, you know if your if your patients all want to have esthetician services and your nurse injector, do you go become an aesthetician. Do you go to cosmetology school as Titian School become an aesthetician? You hired that out. So you could do more of your nurse injecting with you are qualified to do. You’re good at doing and run your business. Yeah, I think it’s the same way. I will never be as good as you at what you do. We are not a CRM company, we’re not a marketing company. Any, we are a team RPM company.
But because I need you so much and you need me to find great partners is the way it has to work. And so on customers come to me, saying, how come you can’t do everything from me. I want to have everything because I won’t be good enough for you. I’ll do a little bit of stuff. Kind of good, you know. And and that model, I want to do a lot of things for you as good as I can and leave the big rocks for someone who specializes in that function and found great partners. And so I think in our industry, there is a misconception that one one system should do all things like. Even I’m sure you hear this camera. How can you guys came up reminders on my appointments because you don’t do appointments, right? We do. You do all the marketing components all the front-end to get the patient to the practice. And so it really requires you to have an Ecos system and your practice a digital ecosystem that comes from, you know, the patient Legion all the way through retention came back again.
We all have a role to play it. Luckily for our customers, you know, they do use you to do use us and we see their business is growing exponentially on our end when they engage the partner, like you to help them get patients in but they can’t keep those patients and make money on them really Drive Revenue unless you understand their business model. And that’s why they really need both things. You can’t have one without the other and so it has to talk to each other has to work together. But I think that to believe that any of us, any Mr, company could do all the things as well as you could do them or HubSpot could do, you know, the CRM part. Of it or even those things it would be. It’s just it’s not true, it’s not reality, not for a cost to any of us could afford to pay for it. Frankly .
Cameron Hemphill– very, very much true. I mean, I agree with you a hundred percent. I mean, you have to find the partners. That know their area of specialty to really give you the most value. And and that’s like I hear a lot of our front like ourselves team on the phone. And even when I’m Consulting on the phone as well, that conversation, it’s actually one of our questions we ask, what EMR are you using? Are you using an EMR? How does your online booking work? How is the integration? You know, and it’s, we have to know that. In fact, it’s part Of our onboarding process because the consumer wants to book online and whether some people, you know, want to believe that or not or they just, you know feel like it’s going to interfere with their internal process. You know. I feel like you have to think consumer and so we educate that quite a bit
And you guys have actually done a really good job of that. Your online booking portal. Um. Is is very nice. It’s very clean. It’s very easy to use, and we actually recommend aesthetic record a lot. Um. Because not only do we just like, hey, create the websites. Do the social. We do the paper, click ads like whatever we’re doing, right. We’re very much consultants in this space to say, we don’t want to do all this marketing for you. Just so the ball gets dropped, you know. And and we want, okay, great. You get a new lead or you get a client that that’s great. But we want you to monetize that lead. We want you to incubate that in the sense of when you when they finally come in for their appointment and you should you do your song and dance, you shy and you do a good job of injecting or or your area of expertise like that’s where you shine. Then you put them into the system that’s going to send him attacks re-book. Get them on a membership plan. Whatever it is right. And so we actually educate that a lot because.We want to see these practices succeed and so investing in technology is so important and we really, we really push for that for these folks.
Tiffany- What you just said about the whole thing, you know, they come to the practice section at a customer called me yesterday. And she was like, well, how do you know people are going to actually use online booking? What are your metrics like? Well, the metrics are only as good as your marketing. My own booking system is not going to go do SEO for you and optimization for you. Put us up in a blues letter for you, give itself a call to action. Jean button for you, you’re going to have to have the front and marketing piece done. I’m the resource of which customers, you know, get patients. Booked, I’m not the one who’s actually pushing for the booking and so I think there is a there, people who don’t understand Social SEO websites because it’s a very complex thing. You and I both know that we live every day. They don’t often understand that, you know, I’m not doing that part for the Memphis still Market. This thing, I’m just going to give you the engine that you need. And so I think that there is confusion. So I always say, you know, call Cameron, call her team, do something cost someone who can help you figure out marketing because having a Ferrari in your driveway, you know, how to drive is not beneficial to you. It’s pretty to look at but you can’t use it. So you have to be able to actually take it and, you know, make it into a vehicle for your practice or having a great back in the system as It’s sort of useless, just like having great marketing doesn’t work if to your don’t. I can’t chart the procedure. I don’t have to do compliance stuff done. I have paperwork done. I don’t have an inventory or attention metrics? You got to have both. So, we’re big Believers here. That Partnerships are fruitful as a practice. It Partnerships are fruitful as, you know, a software company that they’re fruitful find experts, who do things all day long and do them well and go hitch Your Wagon to those people. Don’t recreate the will reinvent the wheel because you’ll never do this. Go to someone who specializes in it, you just can’t do it.
Cameron Hemphill- I mean, very, very well said, and I love the analogy about the Ferrari, because I see it a lot. Where will they’ll buy the tool? And they won’t implement it. And you know, like a lot of people will call us because they see a beautiful website or they they heard that were great or something. Right. There’s a referral. We also do like inbound marketing stuff like that. And and but they’re like, I found something. And it just looks beautiful. Like we want that same thing. And I’m like, okay, well, that’s great. But but you have to realize that you have to participate like in the process of taking action and putting this into production. It took a lot of time to create that. And there’s a lot of education you know around that. So I mean, I completely agree. Um really. Quickly just just wanted to kind of Pivot just for a second because. I mean, I was recently in Dallas with you guys. I mean, I feel like, you know, I guess a couple months has has come and gone, but I feel like time is just speeding up, but I was at your guys to show aesthetic. Next had a great time. It was, it was amazing. It was so fun to collaborate with so many like-minded individuals and see you guys put on such an incredible show. I see how passionate you are, and I see some Like record in aesthetic. Next have a great brand and you guys have done an incredible job of that. And I’m just like, hey partner outside looking in, right? And also, I guess we were exhibitors, right? So we had a booth there and stuff, and my wife was there. And we took our assistants up like that, and I see how passionate you are personally. Like, what is it that what is it? If like what is it? That drives you like tell me about that because I could look at you And I honestly see that you’re gifted and you’re very driven to I’m curious about that, I always have it.
Tiffany- Like camera, I have a fear of being found out, which I know sounds crazy. But, you know, my whole life, I’ve always been so curious about, you know, how do you out perform or how do you guarantee that you’re going to win, or be the best at something? You just have to work really hard at it, you know? There is there is no shortcut in life and so as we’ve built a set of record instead of next, I think that culture from the top down to come part of our brand, like I’m a big believer in you, met, outsmart me? You may have a better tool than I have but I’m going to outwork you learn about it obsess over. Over it and deliver the best thing that I can to the to the customer because that’s my promise. And so I think our whole company is kind of built on the same model we hire people who think the same way that I think about that.And so we just believe in delivering excellence when we can and and certainly things go wrong and technologies, you know, problems happen such. But we are so committed here to doing whatever it takes to get the customer what they need. And you know, in real time. And I think that stems from even from when I was a little bitty kid, you know my whole life. I’ve always really felt like if you’re going to do something you do as excellence or you don’t do it. You know I can’t win. I’m not going to play. Which I know is a bad model for a lot of people. But I don’t go into things expecting to lose. Go into things. Thinking it’s gonna be a lot of work. It can be really hard, but when we deliver this and we deliver it well, it’s going to make people’s lives better. It’s going to add value to their practice or their lives to their families wherever that may be. And so feel like what we do to set a record both keeps patients safe. Right in Michigan. You’ll get to compete. Fine. Leave a park. He was patient safe. It keeps our customers profitable making money.
And that’s what gets me out of bed in the morning is making sure that whatever we do here whether it’s in our meeting, if it’s delivering education, our software that were working towards the betterment of something. And so for me that’s an internal drive internal, locus of control that I want people to succeed. Whatever it takes and I’m also just, you know, deliriously tired 24/7 because I work like a maniac because I just can’t stand things not being done well and so I you know, part of my drive and part of my my desire to do, all of this is that I want to deliver a high-quality product because the industry doesn’t always Have that and you see this everyday, I’m sure that we don’t always have great conferences. You know, we have this whole nurse versus doctor war going on right now and corn on cord all this BS that’s that happens at distracts, what we’re trying to do which is educate providers. And so
Part of the meeting was, aren’t we have to cut through that? Deliver a great experience for the providers of practice owners, but also get vendor, say, who can actually help them build their business? Like, who aren’t there? Just, you know, give money to a are to be responsible to actually help the customer do business better. And so, I think our industry is so ripe for this like unification or ecosystem holistic approach and no one’s really done it yet. And so part of our you know our approach here is like if we can be a whole lot of things to the practice, be a resource for them, across all these different fronts, we all win and that unfortunately It takes a lot of work and a lot of time but, you know, we just, we just commit and we go, we move fast and break. Shall we say around here? And it really is truly breaking because we fixed, but I think it’s just inherently part of who I am. And I think I’m going to get the perspective.
I’ve had a desire to train develop people since I was a little kid as well. I have a ph d and training development. That’s what I like to do is to watch people take skills and really grow and flourish. And so even from a software perspective, you know, we we train here all day. Every day, we train more than we sell. Our company is based and rooted and training people to be able to retain with our system to learn and grow because I think training and being able to do something and do it well at a high level makes you successful long term. And so even with our software. If you don’t learn how to use it, it’s not helpful for you. And so we spend so much time here training, because I know that that’s the that is the baseline thing that makes you, you know, go from good to great. And so it’s just a commitment that we have as a company that I have as a person. And it really feels that we do all day long.
Break Time – Thank you for listening to Medical millionaire. I wanted to take just a few short moments until you all about Growth99 University naturally. If you’re listening to Medical millionaire, the success of your Med Spa is extremely important to you and as it should be. And if you’re listening to Medical millionaire, you are obviously looking for the best most effective ways to take your meds spot to the next level in both profit and customer success. Enter Growth99 University ranging from online education courses. All the way to the full Suite of marketing and web services Growth99 has your Med Spa covered.
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Cameron Hemphill- Thank you so much for sharing that. I mean, that’s it’s so true. And that that really hits home for me is well, I mean and a growth. Any nitrite, like we are constantly training having to learn new skills sets having to retrain having to adjust processes because the business is actually changing so quickly. And I know for you guys, it’s different last week than his this week.
Right. And there’s so many obstacles and variables and challenges and in stuff like that. So I can tell you, you know, if I can, I can feel that. And so you went when my team was around you. And when we were at aesthetic next, you know, we could absolutely feel the passion we could feel. How much you guys care? And I know that was a challenging show. I mean, there was interesting times we are living in right. Um. Getting all the people there like like managing. I mean, we could talk about that for hours and hours. But and then having a software company with that, right. So you guys are doing Ng something very incredible. Um. And I’m I’m very proud to to be a partner of it like.
And so when we’re talking to our customers, I mean I very much have a, you know insight into into what you guys are doing and I think you guys really are doing a great job at it, changing like traditional EMR, right your Consultants with technology and I’m speaking just like from the outside it, right? Like, like the way that I see you, and I see there’s other emrs out there, right? Like people have options, people have choices and stuff like that. There’s always Has been something that’s always stood out to me about your guys’s company and your product is fantastic. I think it’s great. I love it. Our clients, love it, and but it’s beyond that. I think that and I haven’t had a lot of time to spend with your guys to CEO of there. We had a brief talk when when I was in Dallas, but
It’s, I guess what you guys are here to stay, and you’re here to change things and I can tell you right now that your partner’s feel it, and your customers feel it too. So, it’s exciting. And I wanted you to know that personally from from me because we can feel it.
Tiffany- Well, I appreciate that here. One of the things that we say to your point about being here to stay as we get offers for Investments everyday, I’m sure you do as well. People want to throw money ass non-stop because they want to be part of the industry, right? They want to get into Aesthetics and we are very keen on the fact that we want to make our own decisions here because I have worked in the industry. You know, 78 years, our CEO Justin Harper is a physician. He owns clinics like this is what we know how to do we know. Aesthetics, you know that’s that’s our core, that’s our blood. That’s what we, you know, we do all day long every day and have been doing for years. So the EMR is an extension of our understanding of the industry and where industry has gaps, right? Where it should go to your point. If you can’t run your business,
Planet. Let me help you do it. Let me give you the software to help you do it. So you know, we kinda have like a built in NBA if you will, you know, inside of our system. So because we love aesthetic so much, we want to retain the control to grow our system in the roadmap to match the industry. We’re not building to be bought. We’re not building to get investment funding. We’re not building so that someone’s gonna come sweep us up and put us into a bigger comfy any or building because AER belongs to our customers. It belongs to our industry, and it’s hopefully paving the, you know the path to a better, more sophisticated, more or less disenfranchised if you will industry. And so that’s important to us as a company. But Justin started this company because he couldn’t find a software that could do everything. He was buying a photo software, and, you know, transaction software, where he had an emaar. He had all these different pieces, and nothing could aggregate into one platform that could talk each other to your point before.
It’s like I’ve got a bill that I guess I’m going to do some this build it so he built it and then people started to see and said you know how I want to use that as well, because there wasn’t an Aesthetics, Focus team are anywhere. We do promotions where all cash payment per chefs. We have all these things that are really sort of retail Nuance in our industry, but they’re still very medical, very legally compliant and marrying that all together was not a thing that was common at the time. You know, this is 2016 release, our brilliant about 2015. And so, we came out, it was one of those like, oh my goodness, these people understand our business. Like, they get her industry and then from They’re coming on board two and a half. Three years ago, I had work with Ganoderma, you know, we work with evlist and Caldera and versatile these companies. Now because we’re part of the industry, so I think the big help for our customers at the vendor relationships with us is so tight with our like injectable laser, you know, vendors as well. So that when things come out, product launches pilot program forward, program Integrations, all these fun, and cool things industry has to offer.
We can be a direct conduit to get that inside of a are quickly, you know, we’re agile or small or fast. And so I think we can just respond so much faster because we are small and Nimble because we also know what kind of what’s coming down the pipeline for Aesthetics, or much more in lockstep with the actual industry. Roadmap, not just our own software roadmap.
Cameron Hemphill- Yeah, I completely agree. I mean, you guys are very much, well, integrated in a very specific Niche that, you know, that, you know, your guys is that Justin has has experienced problem. I mean, what What a awesome entrepreneur, right? Like, oh, I see a problem here. I’m going to go solve it, right? So that’s, that’s very cool. And and what better to have somebody that owns, you know, clinics historically, see those problems and then create something and where you guys are today. So that kind of brings me to really the next topic that I wanted to jump into is, as we are approaching the end of the year here. December 10th.
What does twenty twenty two look like for you guys like what is the roadmap for next year going into twenty? Twenty three. Um. I mean, I guess for us, it would be great to know. And then also, you know the audience. That’s tuning in would be would be keen on that, too.
Tiffany- Yeah. That’s most of my days developing these giant features that take a lot of time that no one sees for six eight months. So I’m thrilled to tell you that next week we’re watching cherry. Which is the party financing company inside of AER? So our customers can do all of their party financing. Check balances, Upsell, cross-sell. All these things within the actual AI platform, which is huge for us because pos and transacting is such a hard thing for customers to be able to go back and forth between, you know, let’s say square and putting it into our system, so giving them another revenue opportunity within AER for us. Our roadmap is always about money and appointments. How do I get them in the door with you? It had helped me make money on them kind of idea. So we’re launching chair and we have a full aspire integration starting in about a month or so.
Yeah. That’s most of my days developing these giant features that take a lot of time that no one sees for six eight months. So I’m thrilled to tell you that next week we’re watching cherry. Which is the party financing company inside of AER? So our customers can do all of their party financing. Check balances, Upsell, cross-sell. All these things within the actual AI platform, which is huge for us because pos and transacting is such a hard thing for customers to be able to go back and forth between, you know, let’s say square and putting it into our system, so giving them another revenue opportunity within AER for us. Our roadmap is always about money and appointments. How do I get them in the door with you? It had helped me make money on them kind of idea. So we’re launching chair and we have a full aspire integration starting in about a month or so.
Top companies for growth for twenty twenty twenty one, twenty twenty, twenty two. And so we’re doing an entire data overhaul with some really cool dashboards and some very interesting things to help both the vendors understand how inventory flows in our industry but also have our customers to get some significant granular in depth metrics and data visualization tools to help them grow their business. And so as we look at things like a spy or Evelyn’s Cherry finding out how patients both shop your store if you want to call it the store to shop the store how inventory flows in the system. How you make money as a practice. Not what you think you like, what you actually make and how you make it to. Give someone that kind of power is really taking the handcuffs off, what they can do as a practice, how they can grow and change and develop their business. And so we are data data data in 2022, but also within that, a lot of really nice surprise and Delight features as well. That I think makes the practice workload. A lot less for them, but they get a big big bang for the for the buck.
But at the same time, a big marketplace as well. So but this whole like sort of Amazon es marketplace for aesthetics. We keep adding vendors like crazy. It’s become a really hot bed of, you know, prospective customers for vendors like you. You know they come in. They’re they’re curious about marketing. You’re curious about lasers are curious about him, buying lie to King. So this marketplace has really grown on a second sort of a life of it’s own because a big part of our business. So gonna keep growing that out. And then the meeting is a huge thing for us as well as you mentioned. Aesthetic next has gone from three, fifty first year to last year. Nine sixty. And it’ll be five hundred and thirty hundred this year. You know, going into twenty twenty two. So the meeting keeps growing. We’ve gone from, I think like sixteen faculty and you’re one to eighty five, you know, twenty twenty one. So everything is growing exponentially at the meeting. And I think the meeting gives the industry a chance to come together in a very intimate setting. Although it is big, it feels intimate.
And really understand the future of our business has a future of our industry, the future of Medicine with an Aesthetics and so to keep growing that Connie of that entire platform out to give more Regional classes, more educational opportunities for for the whole industry. Forget, if you’re a nurse or doctor, we don’t care what you are. If you’re here to learn where to teach and so, I think growing that platform as well. It really vertically integrates everything. If I can help a customer to both build a business, learn the skill by their products, and then come back there under the All again, and an Ever evolving cycle. We’ve won the race for our customer. We’ve given them the ecosystem that we promised to say we will vertically integrate your entire business from start to finish Because by the way, that we don’t have a great partnership, you know, to come in and plug in for you and those little missing pieces. So, my goal in 2022 as we close out that years to have our Workforce doubled in size to handle all these great.
But to be able to get people back, great data, great workflow hacks and Integrations, but also the chance to really build their business on our back from an investment, then have to do it themselves from scratch. And so, that’s kind of where we’re going in the next year. Then they know from there, we’ve got big plans, long term for institutions for training schools things to make their life, a bit easier as well, but we’re all about the data in 2022.
Cameron Hemphill- Awesome, awesome. That’s that’s, that’s huge. So wow, you guys have had great growth this year and Sounds like there’s a lot of cool things coming down the pipeline for 2022, definitely increasing in the attendees from from the show perspective. Obviously I’m sure your guys is, you know, user base is growing your ecosystem growing or your faculty is definitely grown a lot. That’s that’s huge growth and and all that’s going to do is really put you guys in a position to empower, your product to empower, your guys’s customer, and then empower the patient, right? So Um that’s that’s super exciting is. Is this show going to be the same time a year next year?
Tiffany- It’s the same weekend every year. Which has been just by chance. Not by purpose. But just kind of happen that way so saying we can next year same hotel next year, I’ve got some things that are a little bit more exciting happening. Twenty twenty s will be a very innovative year for us. Just think high fashion think fashion week. Really fancy thing, somebody? I need you to help us get some good ideas is good marketing. But the show can’t go on. But your partner user base is growing a are you? I think three since I’ve been here. It’s grown three thousand percent, maybe a little bit more than that. So we’ve taken our business from like when I came here, we had two hundred accounts. Now we have like almost four thousand. We’ve grown like a crane. Easy mountain three years. And so that’s a giant infrastructure, draining no deaths from technology.
The database to server all these things that you’re focusing on. When you grow that fast as it’s Hell on Wheels, frankly we’re back were boarding the plane flying at crashing. It rebuilding it on the Airboat. A constant struggle inside, the meeting to your point, is much the same. It’s like grown crazy fast and so, keeping all the balls in the air. My 2022 goal, Cameron is to keep all the balls in the air and not have a cataclysmic crash of any sort, but to find great people who the same town issues that you have an industry, finding great people to leave the business. Enos finding great people who could be responsible and you know, deliver on things is always a struggle for us, but I think at the same time the industry is evolving like crazy. We have, you know, this new, I drop it, because coming out, we have renew her, the fat injectable we have people going to Market with new products, from our existing, you know, filler Brands. We have a new toxin coming to Market soon. Like the industry is changing at this rapid pace. And we are not at a place as the supporting staff of the industry if you will we can’t keep up, right? You look at Dental 20 years ago, what kind of where they were, it’s growing and changing so fast that for all of us. We’re working three and four times as hard to stay on top of the Innovation and on top of what’s Happening inside of a marketing perspective, you’re definitely feeling it. But for us to keep up, if we did nothing else and nothing new, just to survive is a giant task. And so, to keep up and be Innovative requires a tremendous amount of mental capacity and energy. But we’re really here for it. We’re here for the task,
Cameron Hemphill- geez. I mean, very well said that’s, that’s exactly how we fill over here. Like, we don’t, we have jobs that are just constantly open like they don’t even, we don’t even stop hiring. We’re just like, get, we’re always hiring because it’s very fast changing.
Um. And I feel like, you know, we will let somebody go as quick as will bring somebody in like we’re pretty slow to to to hire the right person. We’re very quick to let someone go if we can just already see the red flags but it. Um you’re right. I mean, finding the quality people, especially in this economy, right? It’s it’s it’s very challenging and to find the right people that have the passion that have the drive. That’s just another next level of challenge. And then you’re right? Like where you have this changing? Ah. Business from a specific industry that is changing so rapidly new products, new processes, new tech like a chariot. It’s funny. You said that we just did a partnership with them as well like they came in. They haven’t been around for a long time, but they came in and they’re doing fantastic. And they got a great offering, right. And so companies like them are exploding, too.
It’s, it is challenging, it’s mentally draining. Its and the communication can be challenging as well because what we found, you know, it’s this is kind of interesting will send emails to our customers a lot. Like when we onboard them, right? We need like login details, we need to have a conversation like there are certain things that we require in need and it’s hard to get a hold of them and they like to text message. In fact we have kind of like A running, you know, internal joke that I can catch him on DM like direct message quicker than an email. And and we have had to really kind of adjust for that. We don’t DM people, right? We’re software bit digital marketing process. People, we send emails, And then, you know, a lot of times they’ll reply if there’s like a bunch of people on a thread they’ll just reply to the person that replied and so it takes everybody off that thread. It’s so that there’s just so many nuances that cause challenges and so I mean I give you guys a tremendous amount of credit because I know how challenging it is and how well you’re able to it’s Controlled Chaos and and and you guys I mean going from three hundred to four thousand like that’s that’s great. See, that’s so cool. And and I mean just I mean Round of Applause. Congrats. That’s awesome. And I’m super excited to have this conversation with you and and really excited to see next year. And just so you guys know, we will definitely be at the show again for sure.
Tiffany- Well I’m gonna call you before the show because the little cards even for the faculty before or phenomena. Where were you? Six months ago came when you could have done it. Oh cameras. Of course, Cameron. Did those look amazing? Of course. He built those things. They look great. But you. You guys have been a great supporter of our business, and I will tell you, we have a lot of mutual customers, and I can see it in the system. I can see when they start working with you because revenue goes up, they become more efficient. How to making money their patient retention changes? I think about one right now that I know that we actually I did a podcast and her with you. That’s how she ended up with you in the meeting. And they kind of all, you know, the world came full circle, but I’m watching her business evolve in real time, like in real moments. I’m seeing her business changing because she’s really sophisticated in her wandering efforts. Now where? She wasn’t a month ago. We are two months ago prior to meeting. So I see it happen. Know. I think about Shelby in Utah. You know. No with Rumah.
They just do a phenomenal job because you’ve been the engine behind a lot of that and she’s obviously a genius and beautiful gifted at so many things, but you’re her trusted colleague in her trusted advisor. So I feel like we discount things in this industry, pay for the things that have value for you pay to have a consultant pay to have marketing person pay to have good software, spend the money. It’s like don’t save a dollar to spend 10,000 and I’m washing the results and I’m watching the ROI compare real times. I know what you’re doing is working and that what we’re doing is working but people have to trust the process and trust that we’re going to take good care of them. Money and be good stewards of their finances and deliver the results. So I appreciate your partnership because I know that when we recommend your company, we’re going to see results without any doubt whatsoever. So, hands down you guys, you crush it, we are grateful to be your partner for sure.
Cameron Hemphill- That’s that’s awesome. Thank you so much for saying that, I mean, you’re you’re right it’s you know we can lay out the landscape and these practice owners. I mean, the ones that take action, you know, like like the room ascetics like she’ll be in her team. Like they, they take action. They have a schedule. They have a process. They’re a very successful practice and Shelby’s just getting started. She has very big dreams and she’s very bright and very driven and has a Incredible entrepreneurial Spirit mind, and she’s an action taker. That’s what makes her obviously. She’s beautiful and talented. She has everything going on. Right? But she’s an action Taker and and she has the vision to see it through and and the most successful practices that we work with, they take the the information and they put it in action and then they have the discipline to keep doing it and we do see the results. Just like you said, we see the ROI and it’s incredible to see.
I hate. I hate nothing more than building great features that no one ever uses. Right right. I wish we had this feature which we have them like, you know, you do have that feature. Right. Like that features in your current system that you pay for right now. I had no idea like where you get being for things all the time, like. But that actually exists. You have to just take your point. Take action and do a training. Watch a Youtube video. Look at a user guide. And by the way, will unlock all the potential that you need. If you just spent four minutes digging into a little bit of what you have in front of you look what you could do. And so I feel like I’m in the same boat you aren’t. We can give them the world, but you have to take action to be responsible for your own destiny and just take action. If anything we should call this podcast, you know. Shut up an act or something. I don’t know, but you just gotta take a step forward and do the next right thing is the best thing to do. I love it. That’s what we’re going to make the episode. That’s it right there. So well, I’ll tell you what. This has been a fantastic conversation, I really appreciate you joining. You and your team have been incredible and, you know I can’t wait to see what the next year comes between both companies and having us really kind of get, you know, more integrated from a partnership perspective. It’s always it’s always wonderful to talk with you and just for the entire audience, you know, it if you have it looked That aesthetic record. Or haven’t been to ascetic? Next, do it. I know both. I’ve been to the show. I talked to the team. A lot of the industry leaders were at the show. A lot of mutual clients were at the show. It was a lot of fun and an incredible amount of value that we received and the entire audience received by going there and their products. Amazing. And I know that the audience, that, at least our current customer base here as talk about it.
But let’s do this. I will let you guys get back to creating amazing software and and creating an amazing show gearing up for obviously for next year. So thank you so much for listening to Medical millionaire everybody. Again, this is Cameron Hemphill we have Tiffany Holland here from ascetic record set it. Next, if you found this content valuable, share it, let’s keep the conversation going, right? So so we’re going to post this on our social channels. It’ll probably Available next week, you guys will see here, we will tag aesthetic record on that. So we want them to have the ability to share it as well and if you guys need anything, feel free, you know, we your marketing, your coaching your technology needs reach out until next time, happy injecting
