Introduction – This is medical, millionaire the podcast. Helping your Med Spa increase in status visibility and profitability. Join your host. Is he dispels missed shares, Trends? And gives you actionable steps today. That will take your medical practice to the next level. Here’s your host expert marketer and founder of Growth99, Cameron Hemphill
Cameron Hemphill- Hey, everybody Cameron Hemphill here your host for medical millionaire. Hey first off, I want to thank you so much for tuning in and joining the podcast coming to the show. This podcast is designed specifically for medical aesthetic. So if you’re an injector, a nurse practitioner, you own a med spa, you’re in the aesthetic space. This is for you. So wherever you’re at in your journey, right? If you’re thinking about getting into the business, if you are in the business and you’re looking to get to the next level, if you want to understand what it takes to be successful.
Thrive and grow your practice. This podcast is for you, right? So here at growth 99, we consult some of the top medical Esthetics providers and folks that are looking to get into the space and we internally incubate successes challenges and how to overcome them and then we push out valuable content to you. So today we have a great friend. We have a fantastic client dr. Bridget, Martin has joined us from Enchanted, medical esthetic. She is the founder and owner. Her and she’s been with growth 99 since December of 2020. So we’re going on what two and a half years. Almost, welcome to the show.
Bridget Martin- thank you Cameron, it’s good to be here.
Cameron Hemphill- – Thank you so much for joining, I appreciate it. And look, I know that you have been able to grow your practice very successfully in a short period of time. And I think, you know, our audience would really love to hear your journey and your story starting off.
Bridget Martin– Sure. So I started out in a statics. Um about thirteen years ago, but only really part time. I was pulmonary critical care intensivists art about ten years and I had a really good friend Cheryl Kimmel and my business partner. She’s a P a and she’s been in aesthetics for twenty years and she’s an allergen trainer and just absolutely amazing injector and she trained me thirteen years ago and she and I had talked about many many times of opening our own practice and it was just I had so many other irons in the fire with being a professor for a large university to you know, my job at the hospital as an intensivist and then couple years ago the tads kind of turn and I decided it was time for a change. So she and I decided and she was ready for a change. So we I had this vision of what Ormond Beach needed. We did not have a boutique style Med spa
You know, in a walking kind of Lifestyle type shopping center. So that was always my vision and I had a very specific Vision on The Branding as well and so Cheryl and I rented a small space. It was only two rooms. Probably 650 square feet. And Enchanted was born in two weeks into Enchanted. Being open in March of 2020 covid. Hit. So we had to shut our doors until April 5th of 2020. And really, despite that we ended that first year and 20/20, you know, we turned a profit and we were doing quite well in them. We started a build out on a new location in a shopping center. Walking shopping center here in Ormond Beach and so now we moved into that location last.
Last July, July 13th 2021 and we have really made. We’ve been able to double our gross revenues annually today and we’ve built a million dollar business in a very short amount of time. So we’re thriving where we are. We have a very beautiful location now and we’re super excited. So we’re growing at about 60% right now currently. So in growth 99 has been a huge part of that. For me, it’s one of the best decisions that I made with. SEO and being, you know, ranked number one on Google continuously in this area. And now with you guys helping me with social media and the new platforms that Cameron has rolled out with emails and social media. So it’s been a great pairing. I really think a big part of our success so far.
Cameron Hemphill- – Wow that that’s so sweet of you to say. Thank you so much. I mean, it’s you have an incredible journey and story, right? Like you guys open and came into the market obviously like with high expectations as everybody right and understanding that hey, we’re gonna go out there. We’re gonna do it. That’s the first step is taking action and then all of a sudden you’re you were you like smack in the face with you know, a one two punch of something we’ve never experienced before anybody that’s like, you know walking around right now and and getting into this space with with the coven restrictions and the shutdowns and the uncertainty, you know, and then all the anxiety that comes with that. And then, you know on top of that, you know, there’s lease payments. There’s you know payments maybe on service equipment people want to get paid for for payroll. Like there’s there’s stuff that is doing you guys have you guys prevailed you stepped up to the plate And now, I mean, you’re in a position that, you know, your number is very well, right? You’re able to just say those very quickly. You have built another space which your space is Beautiful. By the way, I would encourage everybody to go to it and chanted, medical Esthetics.com and look at her space or even, you can go Google it but it’s a beautiful layout where you have, I mean, do those lights turn on at night when people are walking by that kind of blow up or glow up the the On the brand right there.
Bridget Martin– Yes, they do actually design the thing myself. I’m I am an artist, I design and make jewelry as well, and so decorating comes easy for me. So I actually Found these amazing glass chandeliers in the lobby and everything else that it matched my branding. And I always say it’s very Christian Louboutin, which is one of my favorite designers but it’s the dissenters and everything just fell in place. So I designed absolutely everything in here. So it turned out great.
Cameron Hemphill- – Yeah, no I mean it looks, it looks very high-end and it looks very inviting, right? So I know that if I was walking around in this area and especially if my my wife who’s with me, like we We would just want to walk in right and just like and look around. So congratulations. I mean I think that you’ve done a really good job with taking that historical, you know, arts background. And then with design and understanding like, hey this is what the audience wants. This is what works very well. And I know that that’s been a lot of lot of part of your guys and success as well. So with that being said, I mean, talk about that. Like, where does the majority Of your new patients and in clients come from and then talk to us like about how you’re able to you know, monetize rebook and continuously, you know increase gross revenues for the business.
Bridget Martin– So that is definitely something that I think about all the time. Um, but you know for us Ormond is you know, we’re a beach town Ormond is um, I don’t know if you know much about Ormond Beach, but it’s it’s it’s a beautiful place and you most of our our referrals or word of mouth one hundred percent and number two is Google as far as our referral base We have a lot of the who’s who in Ormond that, you know, come to our spa and we’re kind of embedded in the medical community here. So a lot of our, you know, a lot of our clients are medical and kind of in this, you know similar Fields but the I think providing you know, just quality services were not a discount Spa. We are that high-end Spa Norman, you know, people don’t want a dollar unit Botox, that’s not why they come to us. Us. We try to consistently trained. Continue training. Make sure our clients know. You know, we trained recently we Shelby Miller down in Tampa. So we always try to bring the best the safest, the most advanced techniques to our clients. So that’s I think that’s one reason we feel like we provide really good quality care and outcomes so they keep coming back.
It’s definitely a more of a concierge type Spa. It’s again, you know not like your local discount Spa, you know, Florida has a dime, a dozen Med Spas but they’re you know, I think I feel like we’re unique, you know we’re a boutique style Med Spa so as far as keeping them coming back, we approach it more holistically, not just like you know you need Botox, every 3 months or you need, you know, filler and you need maintenance. Every six to Of months, we start with skincare. And we really try to make sure they’re on a good regimen of a good quality. Medical grade skincare that they’re getting their facials with us as well. That there. Doing we do a lot of laser services. We have a lot of equipment. So we’re really weak drive home that anti-aging, you know what you need to be doing at home to prevent the aging process. And then what else can we do here to help reverse that and get them on like an annual plan? So I think that keeps people coming back because they know no from Montana Mont quarter to quarter what it is I need to do Nat cause that’s a common question. What do I need to do next? So we try to make sure that we have a plan for for all of our clients, you know annual plan.
Cameron Hemphill- – Yes. So no, that’s that’s huge and that that’s what makes sense like to me when there’s a couple of things that you said That were really resonated. Well with me in a lot of things that we consult and also hear from very successful practices, right? So number one thing that you point out that that I wrote down here was you’re not a discount provider right? And you give value and you put them on a plant, right? So that does a couple of things, right? Obviously puts you in a thority of being an expert and people want to invest in self confidence self care in the next. Pert, right? They don’t. I mean there is like you. Like you said, A diamond. Doesn’t Med spas in Florida, right. It’s a big Market down there and it’s amazing that you. Yeah you can get caught up with saying okay well I’ll just give the best price the best price, the best price and before you know like nobody’s making any money, right? You’re just gobbling up all your margins.
Right? So you’re not just giving out BOTOX for free. So the fact that, you know, you guys have said no, like we are who we are and we are the experts and we’re going to create a plan. And we’re not going to, you know, be the discount provider, right? As we’re basically you basically put your your foot in the ground and said, you know, we’re the experts and we’re here to help you and based upon what your requirements are is. We’re going to put you on a success plan to hit those specific targets and goals, right? And so again for the It’s like, as people are looking to invest in self appear at self-confidence. Like if you get down to the emotional factor and you bring them value, you are changing their life. And they want to go tell everybody about that. Like I’m sure there is been emotional conversations that you’ve had with your clients. Is that fair to say Bridget?
Bridget Martin– Oh my goodness Cameron. Yes, absolutely. It’s prime issue emotional people do get you know, I mean, it’s it’s definitely surprising at times, you know, people will break down and cry, you know, it’s it’s it’s huge. Like people wanna look good and and um, it is very emotional. I think for them
Cameron Hemphill- – it is I mean in in helping somebody along that journey, right? And then they want to go share it. They want to express it right versus say hey, you know, where do you where do you know your looks done, for example, and it’s just it’s another like like there’s like there is some discount offerings out there in the problem with running those organizations are there’s medical aesthetics practices is you’re constantly chasing a new lead because you don’t have loyalty, right? So if you can build up the credibility and build up the loyalty like that’s how you build a long-term successful practice, right? Um, absolutely.
Bridget Martin– Yeah, yeah. So yeah long-term loyalty is absolutely key and again I think it comes back to that Concerto type service, you know, and following up on everyone the day after when it’s a, you know, of no procedure that needs to be following, you know, phone call is very personable. Not a taxed and there’s just certain things we have in place to try to make it as as personal as as it can be. And I think other providers in this injuries industry, understanding a lot of these people coming to a med spa even though it is a medical practice, it’s a medical procedure, it’s therapy for them. It’s you know it’s like going to your hair stylist and you know people offload all of their troubles onto their hair sighs. You know, we get that thing. So it’s you know, they get in your chair and they spilled the beans and they develop a referral, you know, relationship, you know, with us here and I think Cheryl and I are both very good at cultivating that
Cameron Hemphill- – Yeah, absolutely. I mean I can definitely relate to that. My wife has been in the the beauty and hair business for years and you know she she she doesn’t tell me all the stories but it’s very much the same words therapeutic, right? Like they just kicked open up and tell you everything. Talk to us a little bit about like Ormond Beach, like I know that you guys are are over there, very close to Daytona, right? So how close are you guys to Daytona minutes?
Bridget Martin– You know, the right next door? Yeah, so, you know, Ormand is a little historic, you know, sleepy Beach Town, the office, I live Beachside, you know, we Islanders don’t like to come to the mainland, but it’s a joke here. So, but we, you know, I have to come over the bridge and call it. To get to my office, which is literally less than 10 minutes from my house, which is amazing. Um should we do get a lot of um, you know, we we get a lot of snowbirds. Um, we we could do get you know, we get some vacationers for sure, but most of our clients are residents and you know long-term long-term clients. But the snowbirds, um, you know, they’ll come see us when they come down. Um, we we have a lot of out-of-state, you know clients, um who are seasonal which is great as well. But they you know, they’re faithful. They always come back, you know, regardless of that. So they may have a small back home that when they’re home they get their Botox or whatever. But when they come back here, they always come back to enchanted. Um, Orman is is a beautiful very clean beautiful beautifull whole town actually Daytona is
You know Daytona’s different. It’s the whole different feel and Vibe, you know, right next door to us. But Daytona is really exploding. The growth is huge and the growth in Armand is huge. So this area is, is growing at a tremendous Pace right now. So I don’t, you know, know all the numbers but it’s there’s huge growth here and, you know, huge potential to obviously keep growing our business. So, you know, and in order to do that, you know, I do. Don’t do a lot of paper advertising doesn’t really yield me. Anything again kind of back to that everything is as word of mouth or Google reviews which I really learned to drive home and that’s something you guys have, you know, help us with. Because if you know the way that you’ve integrated everything with the website and all that’s always. Number two is oh I you know I’m here visiting and I read your Google reviews or I drove from Jacksonville Florida. I read your Google reviews or we have people come up from Palm Coast.
I mean, I’m not Bonkers Beach. Yeah, they come every four to six weeks up here and there’s tons of Spas along the way, but they come to Enchanted which is fantastic. Miami we have Miami clients, which is crazy. I don’t know, good drive, it’s good drive and they do it. They. But anyway, but this area is really growing, which is great in some regards. Other regards, you know, we’ll lose our sleepy Beach town at some point, but it’s definitely great for our girl.
Cameron Hemphill- – Yeah, yeah, absolutely. I mean, so there’s there’s definitely a couple of things to point out that writers. I mean obviously the drive from Miami to where you guys are. I mean, it’s that’s got to be a couple hundred miles. I mean, I know it’s definitely if you are a drive, so No servers around down over three hours. Yes. So that’s definitely a good commute. Like that’s obviously there’s a lot of options that they’re passing along the way. And so for one given a value and then having them, you know, they want to come back and the other thing too is is let’s talk about Florida just for a second because you know Florida in general is is exploding with a tremendous amount of migration, right? Um, a lot of people are moving there like historically like lots of vacationers. Of course, we all know that you got the snowbirds for sure, but the people are more and more people are wanting to call Florida their home and you know full on announcement like Florida’s gonna be my home within the next year. So I’m actually moving down there. Oh, yeah, where you okay. Yeah. No, absolutely. So so we are we are moving me and my family. My wife and two kids. We are moving down to Rosemary Beach, Florida. So we’re going to be up in the Panhandle so we’re quite a ways from you. But yeah, it’s you know, I mean we went down there to visit and I’ve always been fascinated with Florida and you know, I obviously it’s a big state, we really didn’t know Know where to pick. And so we we wanted to be not completely where it was to South where it’s I mean it’s definitely human I’m in Utah, right? So it’s dry desert.
Right? So and I still like to have liked the idea of Four Seasons. So that’s kind of why we pick that spot. It’s really beautiful and I really love everything that Florida has going on right now and I see like I forecast businesses and the economy will be very very well in Florida. So yeah. I mean, congrats I love that state.
Bridget Martin– Well, well, you’ll be maybe you can’t come visit at some point I would be awesome. We’re building out to her expanding the summer. So We’re pushing back and taking on another space. And now, yeah, maybe after we get that done, who knows, you can come for a visit Cameron.
Cameron Hemphill- – I would love that. I would love that. And you guys have been so kind to us and In such a great client, you know a partner relationship. I mean going on, you know, a couple of years now and you have built up your Google reviews like you’ve done a great job. You have over one hundred reviews at a five-star rating and I talked to people a lot. I’m like, yeah, there’s the the client or the potential client goes through a buyer or journey is what we call it, right? And so either they they found out about you from word of mouth because of the excellent service and treatment and location you have or they Googled you and found you online through either it’s SEO or Google ads or social media or whatever it is, right? And there’s but if they if they they have heard from you or if they found you online, they go through their like quick due diligence website check. Can I book online as easy to call is easy to inquire. What are their reviews? Okay, cool. That’s a checkbox. So check out your social media and your work. Okay checkbox like if you can check those Crypt boxes Because these people are sophisticated, right? And if they can quickly, check them like boom, nuke, new client acquisition right there, right.
Break Time- Thank you for listening to Medical millionaire. I wanted to take just a few short moments and tell you all about Growth99 University naturally. If you’re listening to Medical millionaire, the success of your Med Spa is extremely important to you and as it should be. And if you’re listening to Medical millionaire, you are obviously looking for the best most effective ways to take your meds spot to the next level in both profit and customer success. Enter Growth99 University Ranging from online education courses. All the way to the full Suite of marketing and web services Growth99 has your Med Spa cover. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business profit and freedom to inquire about all of our support services and products, please visit growth 99.com. And while you’re there, click the university link and check out the companion. Course, to this very podcast back to the show,
Bridget Martin– Absolutely it’s key that streamlining it that you know they’ve online booking is a must in this this time this day and age people don’t want to call and like I said I’ll say it again. You know, parent when you guys was amazing. I had a company before and it was there’s just a we use Basecamp but there was no comparison at the feedback that I get from growth nine on which I love. I did start I’m doing the Google ads for the next three months so I’m going to see how that goes with you guys and
It’s you know, all those moving parts, um are so important and I think for me and I think people may be wonder well, you know what I did is I looked at you know water the really successful Spas, you know doing, you know, how are they doing this? I’m not um, you know, I’m not I’m millennial. I’m an actor. You know, this is this is a second career for me. I had a very successful careers and intensities and a professor and all of these things. But um, but I don’t tackle anything um half I don’t know if I can say it. But whatever I always go, you know all in but um, I tend to look at an emulated just what like
Different spas that are really really successful are doing and that’s how I found you guys. I tracked it down, I stuck. Okay, who’s doing their website, let me scroll to the bottom of that main page. Oh growth 99, who are these people? And then y’all started looking and going to Instagram, I followed you guys. And then that’s just, you know, same thing with social media. It is I do not like social media and I’ll say it but it’s it’s not. It’s not like saying I don’t like to share my life. I’m not of that generation. But you know, I hired Millennial recently and she’s absolutely amazing and she’s killing it because she’s communicating with Serena and you guys and really trying to streamline that process. So she’s making my life so much easier and I, you know, I have, you know, I don’t want to do it but she, you know, she does it for me. So,
So, that’s working out. Well, I learned it. I learned canva video leaked, you know, I was trying to do all of those things, but I didn’t have time to run a business and right, you know, a 41-page, you know, employee manual. That I feel like is a literary work of art, but I don’t think my staff does, but very true, but anyway, those are the things I like to spend my time on. I think that’s the professor in me, but but yeah, higher Millennial, you know, if you I hear that a lot, you know, I hate social media. Well, Well, you know, I R, I highly recommend it because Julie, the one girl that I hired is just hit the ground running and it’s so easy for her. Something that will take me 30 minutes takes her two minutes, you know, so that’s money. Well spent, so if you need to tackle show social media finds you a good Millennial. That’s that’s my recommendation on that because, you know,
Right? It drives this industry. Um and and you have to do it. You just have to figure out, you know Shelby again, you know, she’s a savant at it hands down, but she’s also of that generation where it comes easy to her right to us that our Xers and not necessary millennials or whatever generation you may B I feel like it’s just not who we are. It’s a little bit harder for us. So I try to I keep mine pretty much all business oriented. I might post a picture of my cat occasionally, but you know, that’s about it for me and I think that’s okay. I think people look for educational content before and afters, right? You know highlights procedures and that’s I’m trying just that. So we’ll see how how my one of my big goals this year is to drive social media and scale social media. So I’m hoping pairing with you guys recently and the new rollout that you did with them.
With the 12, you know, you get the 12 static social media post per month and emailing template and things like that. So I think that’s going to be a good addition that you guys are offering to kind of help me scale my social media as well.
Cameron Hemphill- – Yeah, yeah. Absolutely. I mean, there’s there’s a couple things that you pointed out there that make a ton of sense and 41u you like writing the manual like the POC, the policies and procedures, right? Like Like that. That is because your background, right? Like that’s a professor in, right? That’s what you that’s you right? That’s what you’re good at. So the other thing too is okay, well maybe social media is not your thing, right? And you’re like, okay I’m going to figure it out. I learned can buy, did the tools and and all that stuff but you know, it’s just not. It’s not fun for me or it’s not resonating with me whereas I can go hire somebody that actually enjoys doing it and can get, you know, that’s their creative Theory. So basically what I’m trying to say is is hire people and get people within your ecosystem that have skill sets and talents within their trade that they love to do, right? Because then you guys can divide and conquer.
Bridget Martin– Absolutely Cameron. And I think, you know, for me, one of the hard lessons that are hard things that I’ve had to do is let go a little bit. I’m I am definitely a controlled person. I want to be in control of everything and I think that again, that’s the intensities and me but um, I I um, I have a hard time offloading responsibility to anyone, you know, so I’ve had to learn to do that because you can’t you can’t run a business and you know track your bottom line. I mean, I know what a cotton ball cost, you know, it’s like those are the things I need to focus on. Um, so I’ve had to learn to let go a little bit bit and um, also some of those responsibilities and social media has been one of those and in at first I was nervous about it, but she is definitely nailed are static and now it’s like the best thing the best decision was to hire someone to do that.
Cameron Hemphill- – Congratulations. I know how hard that can be to really turn over accountability responsibility to somebody. And so, you know, this is this is my baby. I’m trusting you with their vision our voice like these don’t mess it up, you know, I mean in really like it. You have to almost Give some control up in order to scale so you can focus on what you need to focus on and they can focus on what they need to focus on and you create this team culture where everybody is is driving the ship towards the same end goal right. There is key Yelp so really quick, I want to pull back a little bit because this is something that you mentioned this a minute ago. And this is something that I have brought up more and more and more and more lately. And I’ve had an entire podcast, Don and I are entire episode on and on here but in something that we are huge fans of and we’ve actually done. We’ve looked at the data like where I’m going to come to my point here in a second. But we looked at the data on where consumers go when they land on websites and then we’ve done focus groups.
Like legit Focus. Classroom groups of consumers. Like, for example, my wife is in that group. She is your ideal client, by the way, right? So I want to know where she like, how does she do it? And what would get her to the point to convert? And I can tell you right now to the audience online booking is here to stay permanently, okay? And I see that you guys have your online booking on the web. Site is going directly into aesthetic record right there are. Yep. Perfect. So it’s a streamlined process. So now you have a great website and web exposure, you have great reputation from Google reviews. You guys are running the social media, you have built up your SEO over time. When people land on your site you now have the ability. What can they do on your site? They can do a virtual consultation, they can call you, they could check your social media. They can email you, they can book online, they can chat immediately.
And that pulls away from resources on your end and it gives convenience and it puts the power in the consumer, right? And that’s what they wanna do. Yeah. That’s what that’s what they’re these are busy people write your clients are busy like they don’t have time to mess around. They want a book and like know what they want and and move on because you know, they got things to do.
Bridget Martin– Absolutely and you know the literally the day. I think you guys we added the virtual console feature when that rolled out and what March we already had three leads like right away. So I think that’s a hit. I think people liked that, you know, so, um, and then we just go in and we follow up on our leads and and growth ninety nine plus and then I have um, you know, one of my front as girls follows up on the lead. So, um,
II wasn’t sure. I was like, well, he’s going to use this. Not sure, let’s add it, but absolutely right out of the gate. It’s proven that it’s popular, I think so. Yeah, I’m glad we did that.
Cameron Hemphill- – Yeah, yeah, absolutely. I appreciate you saying that because it’s tailoring to that other personality trait where they’re like, well, you know, maybe I’m not sure, I don’t want to call anybody or I don’t want to book an appointment quite yet. I mean oh what does this button do? Right. So it’s another Avenue of getting into that. Personality mind of like, basically what they’re trying to explore and then they and then you give them value and then you get the data and you can obviously call them and follow up and then booked the appointment, right? So, no, it’s been a huge success for, you know, all of the growth. 89 customers that have, you know, embrace it and clients and then also to your to your client, right? So it’s a double win.
But no the the online booking you know is well right? I’m like you guys have also done a good job Kate, great brand, great location obviously selling value. Putting people on a success plan. Great, reviews and social media. All that is is fantastic, but you’ve also done a good job of investing in technology, right? So like talk to us a little bit about that process from when the client books to when they come in. And then when they, you know, Went upon checkout
Bridget Martin– So so we use a static record obviously. So we you know, we have tons of people who do book online and I think they like that, you know, they put the power in
In their hands. But we we know we still have a lot of people also in Florida in this demographic. We have we do have people that still call and book and that’s great to um, and then we were one percent paperless practice. So, um, all of their pre-treatment post-treatment their consents and everything are done in the AER portals. It’s very streamlined process. Yes, um, and then hopefully that is done prior to even coming into the office. Most people do complete it. If not, it’s quick to do at the bedside. Um, all of the pictures go right into aer um as well bore before and afters and then our porn sale is all streamlined through aesthetic record as well. So I think it’s clearance is the point. He said we’re using um nail. Um, and then we have um, You know, Apple products and desktop products, usually most, you know, AR works with apples. So iPads we have iPads in our rooms so everything is electronic and easy. And then when they check out within that hour, they get their post-treatment instructions. Emailed to them, all of their appointment, reminders are taxed and emailed so it is definitely. As far as electronically, everything is definitely streamlined, we did that straight. Out of the gate when we opened and chanted is, I went with aesthetic record right away, we did a lot of demos and different companies as well but we settled on a on a stuck record it’s easy to use. I mean all emrs have their issues but AR is pretty quick to any complaints that you have. They definitely tried to resolve it or glitches or whatever so Tiffany without companies fantastic but so that was that was Probably one of the best decisions we made was online booking and and you know, going paperless for sure. You have to in this day and age, right? I mean, it’s just, it’s a necessity,
Cameron Hemphill- – really 0? And 100% is. And I mean, we’ll be talking to people sometimes that are thinking about, you know, they found us through some sort of online Avenue or something, you know? And they will talk to them and they’re like, well, we don’t have online booking because, you know, we just don’t know how we would do it within our office, and it just doesn’t work for us. I hear that quite a bit. Bit like more often than I want to hear it. Yeah. You know what I’m saying? Look guys. Like, if it’s an if it’s inconvenient for you, that’s that’s one thing you need to figure out how to make it, you know, make it convenient for you, and Justin figure that out, but you’re making it an inconvenience to the consumer. And you’re ultimately going to get less bookings. And so um, no, that’s that’s awesome. I I Tiffany and Justin they’ve become great friends at aesthetic record. We we send people there a lot. I mean, I’ve shoot we’ve integrated hundreds of websites into aesthetic record. Yeah, they yeah, they got a good product and they’re what what I’m a big fan of is like obviously I don’t use it day-to-day like you guys do. So you guys are I use a way better than redo. Um, but what I like about it is it done a good job with their online booking experience for the consumer in so, you know, that’s that’s easy for us because here’s the thing, right? It’s like we’ll have people come to us and you know, they’ll they’ll be with let’s say an online booking environment that’s not very consumer friendly or they just don’t have one at all and they’re wondering why the conversions are down, you know, and in quick fixes like that, I’m like, look if my job is to drive all the traffic to basically like that button
Obviously, they can call in Virtual Console like there’s a few buttons, right, but but that’s like the moneymaker button please like, you know, don’t send them to an online booking environment. That’s not consumer-friendly because your fall off rate goes down dramatically. And now you’re spending marketing dollars on just conversions that will convert. Right?
Bridget Martin– Absolutely. And I think the other thing Cameron that the one thing that we were lacking with a our was the group texting like we don’t have the ability to send out Mass tax, we can send out, I have the, the two-week texting and aesthetic record but so now that you guys have rolled that feature out, I think that’s going to be a big plus so that we can do when we have we do have a special we can send that out to everyone you know or if it’s a holiday, you know, whatever you’re doing. We have the ability to mass text our clients so that’s definitely been a missing link for us. So so, I’m hoping now that
99 has rolled that out that fills that void? You got it? No. That’s like so that feature just it was released last quarter,
Cameron Hemphill- – right? The quarter was just barely over. We’re talking. What today is April 16. Yeah, so that feature was released last week, it should be fully baked in. So now you can go into growth a nine-plus, you can send out mass text messages, and mass emails right there import your data or just have the data that’s already in there and then have the ability to send that stuff out. So now that was a big like, We heard that can like our clients were constantly asking for something like that but I can’t, we heard. Yeah. But into the ecosystem and it sounds, it’s completed ready to go.
Bridget Martin– Yep, absolutely. So I think, yeah, I definitely think that’s going to be a great feature for sure. So I’m excited about that.
Cameron Hemphill- – It’s absolutely OK. So hey, I know that ton. I know you’re busy and I know that you’ve get on with your day. But before we before we chime off here, just just really quick, you know, talk to talk to us about what is next for a chat that I know that you know, the new build is coming. What is next? What’s the twelve month and twenty four month plan ahead?
Bridget Martin– Well, were we were doing expansion the summer. Um, I’ve already seen the lease, but we we don’t start until like July first. And the reason for that expansion is um, we need um, it’s really we need a bigger laser room. We do a lot of laser treatments. We bought some new devices. So obviously those are going to be things that we are looking to scale that side of the business. C O two resurfacing is something that you need to capabilities to do in Florida. We live in Florida. Everybody needs it.
So anyway, so we just bought a device for that and we have a lot of equipment for that. So we need a bigger laser room so that’s going to be part of the build-out. We also are doing another kind of quieter space for the esthetician and really a posh Lounge area. So we want to make this more of an experience and I just need. I want a posh Lounge area where clients can go and sit between, you know, private. But in a really Posh area between In appointment, some of them come in and they’ll get a facial and then they’ll get another treatment after. So I just kind of want to Lounge area for that. So, that’s huge. So I’m working on that design right now. I’ve got really big plans for that to make it absolutely, you know, beautiful and then we need more retail space. So I’m you know what, hoping to scale the retail part of the business and I need more retail space. So that’s another reason for the build-out in really, just
Making this more of a destination, you know, like people come here now and I like to so beautiful. We don’t want to leave. So I want to, I really want to build on that, you know, I want to make it to where they have a beautiful Lounge area and they can sit. And the other thing that we have is, you know, we do do some trainings and education, but I need to scale that side of the business as well. I’ve just not had time, so I will have an area of a larger area for for training, you know, providers as well. So that’s part of the business plan, probably coming. In the next 12 months is to scale that side of the business. And you know, I’m hoping that we continue to grow at the current Pace. I think. If I keep you know I’ve paired with the right people in the industry if I keep driving my Google reviews we keep delivering quality care. We keep training with the best in the industry and really honing our skills. I mean we have tons of years of injectable experience ourselves but
Um, you know, you can always learn something always so we’re always really trying to just home our skills and then so we’ll have a lot of trainings and meetings planned as well to to help us do that, you know more cadaver labs and things like that. But um, I’m hoping if we stay on the current path, you know right now we will end up um, you know, once again doubling our our annual revenues and I want to stay on that path. I want to do that again, you know, twenty twenty three. I want to be a multi-million-dollar practice by twenty twenty three and we are right now on the path to do that. So I will add another injector another full-time injector because I’m adding rooms. So I need to be generating revenue out of those rooms. So that’s part of my scaling plan as far as increasing our, you know, our gross revenues. Um, so yeah, I mean that’s kind of you know, the build-out adding another injector full-time injector and um,
Keep delivering quality care. You know, it’s kind of my plan. Keep bringing Ormond what they don’t have, which is that kind of, you know, I’m going to drive an hour to go to Enchanted. I’m going to drive up from Miami to go to Enchanted because I trust them, you know. So that’s think if we keep delivering that sort of care and those sort of outcomes that some yeah we’ll get there. So So that’s kind of my, I guess my next two year plan is to continue to really scale the practice. So and those are the ways that I’m looking at doing it. Well,
Cameron Hemphill- – thank you so much for sharing that. I mean that’s you gave so much value. So much insight And, you know, I mean, I’m rooting for you guys every step of the way, we’ll do everything that we can over here to help. You know, obviously support the practice support the growth, and make sure you guys can hit your kips and targets. I mean, you guys have been just fantastic to work with. We’re blessed and have a tremendous amount of gratitude for, you know, the loyalty and the support from your end and, you know, us obviously stepping up to the plate and helping you guys. And so as you guys move into Achieving the next level of success in hitting your guys targets. I mean, we’re here to support you and we’re rooting for you, you know, all the way. So anything that you guys get from us, you know, let us let us know and we’d be happy to support you guys and really
I’m excited to see you know, where when you guys get those targets I say that and then you know, kind of where what you hit those milestones with what’s next, right? So I think that’s always cool to look back reflects kind of see where things are presently understand where things are headed in the short-term and the long-term rise is really like enjoy the process. Yes. So I’ll tell you what I will um, I will let you go. I know that you got, you know clients to see out, um and and enjoy, you know the sunshine state. We will I will definitely I owe you a visit. So when we get down there, I’ll definitely make it, you know what you guys get that new space open, you know, will come down and and say hi.
Bridget Martin– Oh, thank you so much Cameron. And um, I look look forward to all the new growth ninety nine things that are rolling out as well. And um, just thank you again.
Cameron Hemphill- – Yeah, you’re most welcome. Alright everybody. So thank you so much for tuning into medical millionaire. Again, this is Cameron had Phil. If you found this content valuable, let’s share it. Let’s get the conversation going. Head into iTunes, heading to Spotify. It’s on all the major channels and by the way, if you guys are curious to know how growth that I can help you and your practice and your journey, feel free to reach out, we’re happy to chat, we want to help everybody, achieve their goals success. So we’re here to assist with marketing coaching technology, all those types of things. Until next time happy and Acting.
