Introduction- This is medical, millionaire the podcast. Helping your Med Spa increase in status visibility and profitability. Join your host. Is he dispels missed shares, Trends? And gives you actionable steps today. That will take your medical practice to the next level. Here’s your host expert marketer and founder of Growth99, Cameron Hemphill
Cameron Hemphill – Hey everybody, Cameron had Billy hear your host for medical millionaire. Hey first off, thank you so much for taking the time to tune it to the podcast. We’re actually going to record this today because we want to push it to YouTube.
But as you guys tune in, at understand that Growth99, we work with practices all over the country. Back to power over 600 clinics now. And so, throughout this journey together, we talked internally, we incubate everything that we’d like to help convey, to tell help you take your practice in the next level. So we have a great friend and client on right now, it’s dr. Frieling AKA dr. G. And then also Nicolette here, that’s in our business development. These two have become good friends. And we want to have fun. So it’s the last day today is actually last day of the quarter and we’re just taking the time today to have fun and really kind of tune into how dr. G has been able to do it, she’s done. So, welcome to the show.
Dr G. – Thank you so much for having me. I can’t wait.
Dr Frieling- Absolutely to see you darling. I can’t believe I’m actually looking at your beautiful face. No. Fine.
Cameron Hemphill- Awesome. You guys are you guys great. So we met as through a referral, right and we started to have some conversations, um on the phone and just kind of like, where was the practice? Where is it? Where where do you want it to go? And and what that really it opened up like a really natural conversation like know that there is dialogue back and forth and we decided hey, you know what? Let’s let’s do this like let’s work together and let’s let’s see exactly how this relationship can can really thrive, right? And then I guess throughout that process obviously you met Nicolette. Um, she’s been an incredible asset of the team and and you guys have had a lot of fun. It was a lot of fun hanging out also. Ah amp, spa in Las Vegas. So you gotta take it away for a second.
Dr.G – Yeah, so I think one of the challenging things in business in general is finding people you trust and finding people that you can rely on and that can do everything right. And and I find credible people on my business Journey that have helped me every step of the way. And I don’t, you know, it’s all been really amazing. But sometimes you get into pickles where maybe the company are using is really, really good at one thing and isn’t great. Another thing, but they’re only good at one thing. You know, they can’t do it all and I think what was so So amazing about you guys which you know full disclosure I was like this is too good to be true. There’s no way they can know how to do all everything and once you get to a certain point in your business, at the beginning, I really wanted to do it on myself. I edited my own website. I didn’t build the back end, but I edited it. I did, you know, all my social media, all of my Facebook ads, everything because I wanted to learn how to do itI think there’s a part of being a business owner where that’s important. And then you get to a point where you’re like, oh my gosh, if I have to do this again, right? And I was at the perfect point in my business, where I needed someone to do it all and you guys have just been so phenomenal and I Rave about you and how everything not only is done so perfectly, but it’s done so efficiently so quickly and I really didn’t believe it until now, I’m witnessing it. So thanks for having me and I’m so just proud of you guys and happy to have you on my team. Yeah, so sweet..
Cameron Hemphill– Thank you very much. It’s, I mean it, you’re right answer. It takes I mean it takes a tremendous amount of work, right? So we’ve we’ve created a really good system good process have a great team have a great product for sure. It it’s taken us a long time to as we have grown, right? You’ve had to have okay, who is the right team member to have in the right department? What is the right technology? How do you scale it? How do you build processes to really kind of make everybody have a really great experience, right? Because customer experiences actually I can see a number one thing that that we talk about right? Like how do we how do we make sure that everybody comes into the growth and family is like treated, you know first class, right? So that’s that’s something that’s super important to us. So thank you for the kind words and I knew you know, we were talking and and a lot of the the team was talking about. Hey,
We are talking to an individual right now. That has a very successful practice. You has amazing credentials and, and we want to bring her in and we want to make sure that we perform, right? So it was a challenge for us, right? Yeah. I mean every client is a challenge but at the same time as we meet people like you, right height and we performers it’s really cool to see like, okay, like we did a good job and she’s happy.
Dr G- Well in the beginning, I wasn’t so easy. Right? I was like, no, you know, I don’t want just any website. I don’t want it to look like everybody else’s and I was like, I want this and this, and this. And, and you guys did, you know, that’s amazing. So,
Cameron Hemphill– thank you. That’s, that’s great. So, tell us, tell us about your background like
You, you have accomplished a lot, you know, I mean, we know that you just turn what 21 like, oh my God, how do you manage it all? I mean, you have a very successful practice you have over 50,000 followers on Instagram, your verified on Instagram. I mean, you have a tremendous amount of credentials and probably, you know, words that I have a hard time, you know, pronounce announcing, you know, and then you also have an incredible reputation. I mean, how do you do it? I know you’re married. I know you have children. I know you’re a business owner, like how do you manage it?
Dr.G – Talk to us about them and I could talk about this for so long and I know you guys to do the same, it’s so parallel but you just do it and you do it because you love it and there have been days. You know pretty recently where I’m like why do I
Dread going to work when it’s my own business. I’m like, oh my gosh, and that’s when you need to be aware. I need to understand you have to make a shift and you know, I just go day-to-day. It’s you always want the next thing. You want to be bigger. You want to grow more. You want to be slammed. You wanna be booked out for five years. I don’t really want that. If somebody’s waiting five years to see me, they’re going to go see someone else. Um, so I think what I do is I diversify what I do, right? If you inject all day long every day both talks, you’re going to burn out. So what I’ve done is not only surrounded myself with people which is my hardest job, right that I love and I truly value and I cherished my team.
I diversify myself with my skincare. That is my other passion and face it virtual, which is my Global aesthetic Symposium so I do things and talk to you guys, right? That are not just injecting. I love to lecture and speak at events and all of that and it’s just it fuels me because if I’m just in here, literally injecting all day long. I’m going to go off the deep end and I think any normal person would, so It’s every day, right? I thought I was busy when I was single and had no kids. Now, I’m busy and have three kids. And a husband. Who’s amazing. And I have to say, I couldn’t do it without the support, right? My husband’s incredible. He’s a huge businessman, as well, but we find the time to be present and we’re more efficient in smaller amounts of time than less efficient over a large period, which isn’t easy. And I do things very quickly. I speak with you and I don’t write things down a lot of the time because by the time I wrote it down, I could have already done it that type of mentality which isn’t healthy either but I can just voice message it. I can, you know, do it already. I do find that. There’s there’s always challenges and I’m always working to improve myself, but I guess that’s how I do it. But I wouldn’t even say I do it. I just go to the next day and continue the love what I’m doing and learning so that’s it,
Cameron Hemphill– I guess. I think that you too can be the definitely resonate, you know, on that and being too, you know, very well respected women and wearing multiple hats and in having to deal with with a lot, you know, and I’m blessed as well. Like there’s a lot that goes on throughout the day and the week and the month that I mean I can’t do it without her. There’s no way. I mean she takes care of the kids she she runs she’s like the CEO of the house, right? So
Dr G- She is. She does a lot more than that though, too. She’s got she’s got the business and she’s the incredible hair. I need your help for all the things. Yes. Yeah. There’s lots of moving parts. Yeah moving parts when there’s multiple businesses and there’s kids and there’s a home and there’s lots of different things going on at all times. Absolutely make it but I truly believe that those types of people are the people that are the most efficient if I was laying around all day long. I just don’t wanna do anything. Ah, that’s right. Yeah. Yeah here to sit still it is to stay busy doing things like hi Sunday and we’re like, oh, wow, like should we sit down and put a show on and then we turn it on and then we feel guilty like, okay, let’s turn this off. There’s other things that need to be done. So now for probably people with the same mindset that we all share. It’s harder to relax and stop
Yeah, his is the big Montage, yeah, it’s can be healthy as well, right? And I think I’ve started listening to a lot more podcasts because you guys for starting this because I think it’s the way people, learn these days, people don’t have time to sit and read a book, right? Even though I very much admire those people because I do think there’s a sense of Serenity surrounding that I physically have a hard time doing that. Absolutely. I’d like to get to a place where I some point we’ll sit and read an actual book. Will do it. Together. I’m going to come to Costa Rica and Wayne CH- meet on the beach and read books together. Yes, those things are definitely coming and going right now. Like yeah I listened to lots of podcast. So does she whether it’s business related, it’s Tech related or it’s you know like parenting related. Even I mean shoot there’s so many topics and I learned most of my knowledge through like when I’m working out, you know, I don’t listen to music at times. Sometimes I flip over
I mean, I can Hammer through books while I’m running or working out or even driving in the car, you know. So that’s where we get a lot of our content right now, the cop. Yeah, okay, so so let’s let’s pivot just for a second talk to us. Like, I guess I’m just Curious. What time this is, always like a fun question. What time do you normally wake up? How do you start your day and then get to the point where you’re at, like, you’re ready to go and your teams at the practice and you’re ready to rock and roll. Like, I’m always curious to know how that goes.
Dr.G – So I used to be like you guys, I used to wake up at 4:45 workout and this was when I had two kids, you know, workout is very diligent about that and would get up, do a little work, go to work. We’re going home and go to work.
I don’t know what problem I have now. I can’t get up and I think my issue is is that I’m just in the cycle. It’s all about cycles and I I stamp really late and I and I know in my mind I’m not as efficient but I get this other wind and I’m up late like twelve thirty one and then I’ll wake up this morning. I actually woke up to work out just for you guys. That’s the only reason admitted and um, I didn’t attend for ten minutes today and um and rolled into work. I the kids are kind of taking care of so I don’t do much with it in the morning. My husband’s an angel. He takes them to school. He loves it. They go to school at seven am and then my baby she sleeps so like nine am. So I’m there. I get ready really quickly and I come to the office and kind of start my day there. Ah,
I need to transition to an earlier, our, but right now, it’s just practice. So, yeah, it’s different when your baby’s little too. I felt like, I definitely slept a little later in the day when I had a little, or baby at home. Yeah. Well, mine are both old enough that everyone’s up very early in the morning. Some, but what are you doing till 1:00 a.m.? Yeah, I’m a fairy. Are you doing? That’s it. I’m responding to emails which again is probably not the best idea just because you don’t want people to think you’re spending. It was at one am taking notes. I’m reading and reading Journal articles, I’m working on content, working on the skincare line, figuring out the next step there. What else am I doing?
It’s all business related you know and then go read up a lot at night which is interesting because again I’m a my retaining it but I’m finding I do I think I’m reading a lot. Yeah it’s awesome. Yeah. My brain stops working around 8 p.m. so oh yeah so that’s cool to hear that you’re still thinking and functioning and being productive at that time.
Cameron Hemphill– Well there’s a yeah there’s a lot of I’ve read a lot of books and a lot of you know, Ali Entrepreneurs, that they use a lot of those hours to work on their business rather than in the business and especially for for gals like you, you know where shoot when you’re in the practice, I mean, and you have, you know, clients in and out the door, like revolving, right? So there is really, there is no time to actually. Okay, let’s work on the business.
Versus being in the business. Those are two very different things. Right? So how do you basically streamline things? What technology are using? What processes are you implementing? What procedures are you are you implementing like from the website, from the tech to like, how do you scale? And I’m glad you brought the skin care line because that that that is also something that I know has been very successful forty two. So is that those are the hours that you’re kind of working on that stuff? Is that right?
Dr.G – It is. And I am currently in the market, which I found a company to do. I love how you told me the other day and I’ve used it several times. I need to say that it’s yours every time I say it, but I’m crediting myself. Sorry, I took it. But work on the business instead of in the business. And it’s so perfectly said because Yeah, now I only work Monday through Wednesday on patience and with patience and then Thursday Friday is going to be on the business and working with on the businesses right to skincare and this and trying to find an HR person to help me on the outside right to work on the business. But from the skincare standpoint that, you know, I decided to make an entirely different company. A lot of people use their aesthetic brand and use it as an extension of that and name is the same thing which I did actually. We previously, I had a g face MD, just pure private label brand. There’s nothing wrong with it, but it wasn’t doing it for me. I felt I felt more salesy. I felt like I needed something different. I didn’t want my name to be all over and I want to be a Chanel. I want to be a so you are. I just want to be a different brand and again, pros and cons, but
The biggest thing is that I just love it. And I’ve done everything from help customize ingredients to the label design, the box design which was a year plus in the making if you go to the store. If you go to Sephora and you look at these boxes and see the detail. I now appreciate what it takes, don’t read every board on my boxers because if you find a typo, okay, I can’t do with it. But I designed all of that and I just think it’s such a huge passion of mine. You have to love it and Order to do it this way and Source, you know, different parts from different countries and put the packaging together. But right now I don’t have a team doing it. It’s really me. And then I have amazing people in my, my G face staff. That helped they go to the warehouse and get things. But looking to expand that and opens like, storefronts and things like that, but again, I just need, maybe you can help me. I need to know how to leverage and how to find good people to help
Cameron Hemphill– . There are ways we struggle with that as well. I mean especially in this economy. It’s it’s it’s very challenging to find good people that are willing to to work and actually like show up and have the dedication and have the desire and then also, um, you know, how much can you actually pay them that is you know worth it and make makes sense for the numbers of the business, right? So I can relate to those challenges absolutely. And and by the way, you sent us your skincare wine and products and we use them. We are not saying that we have we do it. We have had a little fight over guess we actually did we’ve been backing highest us shines. So I give them the other things and like here’s the stuff you can use and I have all the good stuff just in a little
Function, but I’ve been putting on the oil like that the oil oil smells so good too. I love that, don’t you? I mean, you know, I feel younger and she says I look younger. So, that’s you look great roll Isaac. Oh yeah, yeah, yeah. I don’t have one. You put the roller on with oil, right? Yes. Yeah. Put the oil on and then I just and then I roll. Is that the right way to do it? Yeah, you can. I think it’s amazing. I don’t use the roller but I know a lot of Will do I need to start doing it? It’s amazing. What is your case question for you then? So what is your idea about? J-roller, I figured here’s how I looked at it and totally this is I was like okay I know if I go to the gym one day I’m not going to see results by go two days. No results three days or results but after a year I’m going to see results so I’m a discipline like
Routine. Ghana guy, right? And in my heart, I’m going to take this Jade roles, do it for a year and I do it every night because I know we’re trying to schedule worry study. Yeah. So did you take a before photo? That’s the first step. Yeah, I will. Yeah, see how this goes.
Dr G – I don’t think wrong with them. I just think they’re limited with what they can do and who cares. Cause I mean, they feel good. It feels good in that, right? Do it, you facilitates, you know, spreading out the material, whatever you’re using the oil. Is it going to change your life? No, but I agree with you. I think, you know, there’s all this like face gym, stuff and massaging and muscle movement, and all that, you know, all of these things are limited. But if they don’t hurt you, then I think it’s worth.
Cameron Hemphill– Geez. It is right. I have I love the way like I just I because I’m a man wearing Utah, right? So it’s pretty diet or dry desert, especially the wintertime and I have just like crappy skin and fur that necessarily always have lotion, but the oil has been incredible. So anyway, thank you.
Dr G – I’m so glad all sending your own. You don’t need to steal hers. Yes, I know sitting now reorder.
Cameron Hemphill– Okay, so we we finally were able to connect and hang out at American Medical Association Las Vegas at when we had a lot of fun. Obviously, there is great networking. There was a great party that we went to was the the eighties party during the eighties burning a weak
Dr G – burning a weak party in the exhibitor Tops the exhibit. Yes. And all starts there and that was that was a near thing for me but that was fun.
Cameron Hemphill– For sure. Yeah, why not, right? But when we were meeting you told you told me a nickel, a nickel at my about I want to remind us where and the audience, where you went to school, and I mean what you specialize, what you specialize in because I know that we had some conversation and you you it was like, it was incredible to hear and I think it would be cool for our audience to hear So
Dr G – I grew up in Florida. I was born in Illinois. Okay, who cares? Went to Florida. I went to Florida, State, undergrad and University of Florida medical school and throughout that I danced, I had other passions but medical school was obviously my forte. I was interested in surgery because my dad’s a surgeon and What are you doing otolaryngology? And he decided and not sure I want that lifestyle even though I like the reconstructive aspect in the surgical aspect, just not for me. So I decided to go to pathology and at the time I was like this is just not for me. I’m not a pathologist, it’s such a nerdy specialty, you know? This huge stereotype but it was really great for actually my skill set so I’m very visually oriented. I like pretty colors and I have a photographic memory of sorts. So when I was studying medical school, I would memorize this entire pages. And know where they put things, we’re on different pages. It’s just how my mind works. And so from there in pathology I loved it, became double boarded, an anatomic, pathology and Clinical Pathology so anatomic pathology is the diagnosis of disease systems diseases under the microscope of the whole body. So breast GI lung okay and now General Pathologists are leaning more towards
Sub specialty. So it’s more of you’re not just a general pathologist your GF pathologists or your dramatic pathologist or your sheep meadow pathologist or have had ulcers. Okay, so from there I and clinical pathologies more of the microbiology the blood banking the um him out of pathology. So so diagnosis of leukemia and lymphoma. So I can do all of that but I wanted a little bit more of course. And of course I wanted to do the most the most to get into the most challenging some special tea which which is formato pathology and that is because you’re applying against an a huge pool of dermatologists and pathologists to get about forty spots in the ation and a lot of times it’s only every two years. So it’s not even every year and you have to apply two years before you actually go to your fellowship.
So I long story short, I accepted it, a dramatic, pathology spot, two years before I was going to go about a month before I actually was going to go dropped outside. It wasn’t for me at that specific spot which was MD Anderson Cancer Center, which is a very well-known place. I just didn’t think it was right for me, had nothing. I tutored for a year, didn’t really know it was going to happen, but knew I’d end up being a dramatic ecologist and I got a spot. I was interviewing up at Dartmouth in Vermont both in New England. And accepted a spot in Vermont. Then I found out of something, a baby. So was up there by myself, had a baby Grant was in Boston. You guys are getting all the details, but long story towards its
Then I after that year in Vermont I came back to Boston. I practice for a couple years. Absolutely love, Durham path but wasn’t sure I wanted to read. Slides under a microscope for years, I was like, I want to do something entrepreneurial, it could be open a lab it could be open and aesthetic practice. I’m not sure, always loved Aesthetics and was introduced to it very early on in my career and in my medical training. So I decided to open G face on the side in one room in the back of the nail salon. And, and there she went
Cameron Hemphill– What what, what year was that when was that? Yeah, I opened my doors in September of 2017. So, I’ve about five years ago, now five years ago, and in your space. Now, how many, how many rooms do you have? Employees, like, like, how many, how many patients will come in? I got a busy day, curious to know about that stuff.
Break Time- Thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about Growth99 University. Naturally, if you’re listening to medical millionaire, the success of your med spa is extremely important to you and as it should be and if you’re listening to medical millionaire, you are obviously looking for the best most effective ways to take your med spot to the next level in both profit and customer success. Enter growth ninety nine University ranging from online education courses all the way to the full suite of marketing and web services. Growth99 has your med spa covered. No matter the challenges that you’re facing. We are ready and able to help you achieve your next level in business profit and freedom to inquire about all of our support services and products, please visit growth ninety nine dot com and while you’re there, click the University link and check out the course, to this very podcast back to the show,
Dr G – So, you know, Ebbs and flows we have right now, which we are looking to open other locations, because we’re filling this office up very quickly. It’s about 4,000 square feet. And we have four rooms that we five rooms that we use regularly but we’re making some more rooms. And you know, I’m really quick to really slow to bring people in quick to get get people kind of to let people go if they’re not the right fit but I’m slow to bring people in. I think growth is amazing and I feel this intense growth in my phone’s, but it scares me a little because you don’t want to move too quickly. I really, really value quality over quantity and that is so important to me. So, you know, right now, I don’t know how many patients we have to come in a day.
On the providers right now, based on what you kind of mentioned to me, I only see patients now, Monday through Wednesday, those days are more efficient. And I’ve cut down the times for those appointments not because it will compromise patient care about follow-up visits and things like things like that. I’m becoming more efficient changing every day, but we’re busy, you know, were booked out several months, we’re not slammed, you know, for years out which I think is a good thing who knows what the future will bring. But I like to use Is my time to do other things as well, so it’s not just seeing patients.
Cameron Hemphill– that’s awesome. That’s that’s it’s cool soon. In five years, I mean, you’ve build an incredible brand and a great business, and a great practice. Awesome awesome work. That’s really cool to hear and very inspirational and and good for the audience to write. It’s like because I hear we work with people anywhere from I’m thinking about opening up a medical aesthetics practice. Um, I work as I’m an anesthesiologist and I want to open up my own practice. And so they got one foot in the door and in one foot out, right and there’s been some interesting things, you know that have gone on and like the hospitals right now like we see a lot of nurses every lap. I want out and I want to go do my own thing.
Dr G – Yeah, lots of people moving to more of these aesthetic space. It’s yeah, it’s nice just changed rather than hospitals. Yeah medical clinics that have completed scenario setting they do cut out Cameron Hemphill– the setting and they’re smart and they’re bright people, you know, and they want to they want to have their own thing and they and they can see like it’s easy to see now like through social media very quickly, right or through like You go to a vent or something and, uh, you know, you get up on stage and you’re talking, right? And somebody is inspired and they they want to do it, you know, and so we’ll talk to people better like, hey, I want to open up a medical Esthetics practice, or Med Spa in the next few months, like how can you guys help me? And, of course, we help them with the websites and SEO and all the lead generation stuff like that, right? But it’s it’s interesting to hear and an awesome to hear that. To see the story from where you, where you were to now, where you ours is really cool, right?
Dr G- Yeah, and I think the helpful thing for our audience to hear and people that we talked to in the industry and going to these shows, we see lots of people that are just starting out and and they see someone like you where you are now and you’re so publicly recognized. Successful. And I think it’s nice for them to see and hear where you started like you said, in the back of a nail salon, you know, because they see you now and think, how will I ever get to be like g face? You know, how you get there? You know? And that doesn’t just happen overnight. You start somewhere and you build and then you go start go from there, you know, so that’s just something else I wanted to point out quickly. So everybody hears that, you know where these people really actually do start their business.
Dr. Frieling – Yeah. And it’s again. What is the point? If you know the answer and the end, what’s the point? It’s not easy. But dear, this is your story. This is your path. This is what you’re doing. And
You know, there’s always people to look at. There’s always gonna be people doing bigger and better things and they’re smarter and have more experience. But that’s use that to your advantage surround yourself with people like that around yourself to learn, you know the day I say I know everything we will never happen. I’m constantly learning especially in aesthetics because this is such a unique field were not only are you usually a medical provider that’s trying to build a business, right? You didn’t get your MBA and you’re also in a field that is eating it’s own way and we’re learning and writing new papers and every single day every single month. Ah, I always ask questions. You know, you have to ask questions in order to understand and grow and learn because if you’re just okay, I read that I believe it. Okay, I read that I believe it. Maybe it’s not the most honoured opinion to question things, but that’s how you grow and that’s how you become unique.
And I encourage people to find something that makes you different. And the one thing that I thought was going to be so bad for me, which of the beginning, I did get pushed back and I was criticized and wasn’t praised was that I made. Dramatic pathologist. I’m not a plastic surgeon, or in dermatologist, by trade or, you know, I’m very different. But that looking forward is, what has made me. Who I am, it’s made me unique. Eek, I’m great with just on a fly. Talking, on my iPhone right talking on Instagram. So use your qualities and get a business coach. Get somebody to help you find out what your qualities are and build on those make you different. And it doesn’t mean you know, I cannot do it yet because I’m not different enough. No, get started. You’ll figure it out along the way. But but the thing about Aesthetics is, were we need new people. We need unique people and we need to learn more and so, it’s just really fascinating.
Cameron Hemphill– Yeah, as well said for sure. And it’s it’s, you can get caught up like with social media. You can get caught up in comparison and and almost like Crusher on Spirit. If you let that get to you, right? Because you can say, well, this person is here, and I’m here. Here and boy, that road looks long. And how do I do it, right? And so, everybody’s on their own path, everybody’s on their own Journey. There’s always going to be somebody that’s bigger and greater and better, but at one point they were where you were but they just kept at it, learning discipline, accountability learning education, I mean networking, right? So like The people that stay at it and have a consistency in the discipline. They just move along and then enjoy the process, right? You can’t do the comparison thing. You have to look at your own path and then make those challenge and they make those steps to get to to where you want to go
Dr G-exactly. And you know, when I started and I was doing social media would take me hours and hours to make one post on canva. We’re taking like three hours and I’m sitting here and my husband for things just like you have not moved from the computer. Your eyes are gonna burn through your brain. What are you doing? And I’m I was just trying to learn and trying to wrap. Yeah, and every little step mattered and I just have theirs on and I was just going right I was going forward. I wasn’t looking at anybody around me and then it was like, oh, who’s this person whose face, you know, because I didn’t
Not that I didn’t care. A lot of people, when I started were asking me. Did you do your market research who’s around? You did. You did it? Uh, and for my new locations that were looking at people ask, what do you care? That so-and-so, laser and view, whoever it is, is across the street. Do you care that this person’s across the street? I don’t care. You can. I’ll pop up right next to you and I will do my thing. There’s a place for market research, there’s a place for understanding, you know, your environment your community. But if you’re good at what you do and you’re genuine and authentic, Authentic to yourself and people know that. That’s also where social media comes into play, right? They want to know who you are so that they can come in and say, you know, I’ve seen all these people but you know what? I’m ready, I’m ready to go see g face and that’s great. So That’s how it is.
Cameron Hemphill– That’s its that’s awesome. I mean, that you’re, it’s, you know, the confidence, right? Like, if you know who you are and what you stand for, and the quality of work that you have, and you believe that and you stand by that, and obviously, you know, the reputation backs up. I mean, it’s the confidence is like, yeah, I will go, I’ll just open up where I want to open up because I know who I am and I’m going to get value. Right. So that’s really, that’s awesome.
Dr . Frieling – That’s where I do become successful because a lot of that market not analysis, all of these things, those are, you know, there’s naysaying and all of that, you know, if you just stick with what you’re doing,
You put all of that aside and you will be successful because there will always be someone saying well, what about this or we really shouldn’t do that like well that could turn out badly others. Of course, I guy is going to fall also, you know, you’d think that is what it takes to be successful. You have to put all that aside and just stay they focused on what you want and what you’re doing and those are the people that I see that are the most successful and she just keep moving forward. Yeah, they block out the noise. Yeah. I’m gonna block out the noise as they take action.
Cameron Hemphill– I mean that’s what people do. They get analysis paralysis close to the market analysis, which is hey look great. I’m not like that is important. Totally get that right? So an automatic that but the same time I’m a lot of people just don’t take action and they just get caught up in their head and their thoughts and then all of a sudden this happens. Yeah, their friend will come along or their family member that supposedly loves them and they’ll be like Be careful like I hear you know, opening up a business like most businesses fail, you know? And and you’re like, and these are, what’s funny. Is most of these people that do Arc in your ear likes out, they don’t have a business, they’ve never done many things and you know, and then they’re the ones that want to give you the advice and so I’ve we’ve learned that.
Dr. G- Yeah, real estate investing Ventures. We’ve definitely had lots of people. Well, I mean, what if someone comes and ruins that house or you know what, If the market tanks and what if all of these things, you know, and so far, what if what if what if and then you ask? Well how do you know for sure that that’s going to fail? Yeah, I’ll get my yeah, it’s just interesting. So yeah, you have to block out a lot of noise along the road. Yeah.
But at the same point, you know, it’s what what does success mean, right? What does it mean to me to be successful? Well, it was really funny because I was excited when I graduated from my med school in my residency. All these things. But you’re so tired, and you’re on just this road of like, no return, your just go, go go and then at the end, you’re like, whoa, I’m done. And my husband will joke, you know, for you to get verified on Instagram. You were so much more excited then for anything else in your life. And I think interesting, Because it just shows number one. All the hard work that I put in myself, right to get there on my own. And it shows the state of our minds with respect to social media, right? But what does success mean is that does that mean I’m successful? I say absolutely not. You know, what does does five offices mean I’m successful does millions and millions of dollars United Successful? I mean none of that really does it for me. I don’t care how much money I have. I don’t care how much money I need. Like how much do I need the more crap I have in my house the more I want to throw away, right? So right. I just don’t need anything else in my life. I want to be happy. I want to be surrounded by amazing people. I like fashion. Okay, like a close I’ll send some money on good clothes. But what does it mean? I mean, I think I’m already successful. Fine, you know, I don’t need much more but it’s an NGO grained and me to keep growing to keep doing new things and just doing it. That’s all right. And and I think that’s great and just understanding what what’s important to you and that’s probably different for many different people. So
Solutely and that’s connecting to people like you guys. So right, this is what drives me. What makes me excited seeing people talking to people. If you do this all alone, what is the point? You know? Yes
Cameron Hemphill– Yes, I know it’s, I’m glad you brought that up because there’s always, you know, like a mind or going off in my head. She can see it in the, she’s like, you need to stop thinking.
Being happy. Surrounding yourself with like-minded people, you know, having good positive energy. You know, that that stuff is like, that’s like true success, but you have to have the time to do it, right? So like my why, and I’ve talked about this at other podcast is freedom, you know? And so that’s kind of what keeps keeps us going, right. This is is freedom because we want to have that time to say no right now. I kind of want to go and do this and go to To our kids performance, right? Or jump on the trampoline in the backyard with them and just get like watching them play and laugh and smile and be present. I mean those moments you just have to cherish, right? That’s like happiness and success Priceless. Yeah.
Dr G- Yeah. Absolutely. Absolutely. You know, you can be it can be hard to though when you’re a business owner, you’re growing and it definitely goes in phases for me. I think it’s you know, the growth in the building and you’re just on nonstop working working working and then there will be LULZ, right? But but it’s yeah, it’s very interesting. The freedom is incredible. But at the same time it’s hard. I mean, it’s hard to say I’m going to take a break now like like you’re talking about before doesn’t really happen.
Cameron Hemphill– So you just yeah, even when it’s like, yeah, probably I could I could do better at it. I could definitely do better at it. But you know,
Dr Frieling- I’m also though is into it. I mean a lot of times when we vacation or you know, just within the last year, you know, Cameron and I talk about Trips and vacationing. And I say I only want to want to work trip. I don’t, I mean I like to vacation but I don’t love to vacation because nothing to do, you know? I’m very drunk and that’s great. Our work. Well, we’re is great because it’s a balance. I mean, I’m yeah, the interaction with people and we’re being productive, we’re getting things done, but we’re also getting to see the world. That’s more pleasurable to me and Cameron than going and sitting on a beach for two weeks. It’s somewhat Yeah, challenging and not gets boring chilling, you know?
Cameron Hemphill– Yeah, I mean that has to you have to relate to that .Dr. G – I do. Girls are destroying your skin if you do that. So just don’t do that. I think, you know, I’ve gotten better at relaxing but I’m always doing something either listening to something or reading something or playing with the kids. It’s I don’t just sit, you know, that’s four.
Down the road, I guess. Yeah. Or never, you don’t know that. Are you guys have grown so much? You now have how many accounts
Cameron Hemphill– we’ve taught over 600 practices across the ocean. Now we’re in the UK and Canada. Now, you have a primarily in the in the United States and it’s amazing. We’re just getting started. I mean, we’re very Innovative. We’re focusing on the tremendous amount of Technology right now and And and we have, I mean, big, we have big dreams, like, we want to make an impact. Not only do we want to say, oh, we have six, hundred cows, whatever, and all that, but we want to, we have passion, right? And we want to make a difference because I feel like
It’s we need to write it’s our obligation basically is how I feel. Um, because I think there’s been people in this space set of unfortunately not had good experiences, you know, and in you know, maybe there are situations where people don’t have the best experience with us either, but we try and we care and then we also want to solve problems, right? So we want to solve problems not only like in the digital marketing side, but basically how to run an entire practice on a platform. Is this really a problem that we see out there in the in the marketplace and and we’re determined to solve that problem.
Dr. Frieling – Yeah, which isn’t yeah. I’m truly asked to you know, make things smoother in the day to day business and in the medical aesthetic practices to put all these processes in place and make for a smooth transition from step one the customer walking in the door to re booking and just the automation that comes along with that
From Cameron’s technology background is just so amazing to have brought into the aesthetic space because it’s a space that you and I are familiar with and all of my very best friends are in this space and medical aesthetic practice owners and injectors and to have something in someone. So brilliant to bring that technology into the space is just so life-changing for People Like Us in this industry who haven’t always have Always practiced with such a great technology, background to make the process easier for them, really? I mean, there’s tools here for everybody to use on a day-to-day basis whether they know them yet or not, but we’re working on getting everybody familiar with what actually grows 99 does as a partner. As your true technology partner not just a website or not, just your SEO and marketing partner, but your technology partner, which is such a huge space to have brought into the Aesthetics because it’s not something that we’ve always had, you know?
Cameron Hemphill– Yeah, like all my booking is still very, very new, right? Like I look at, you know how your website, write your website. It’s beautiful. Like You and my team worked great together and it’s a beautiful result. But when I look at it, I always think consumer and I’m like, yeah, it’s beautiful sight and you need that in a medical sex, got to have it before and after is going to beautiful sight, but does it work? Is it functional and does one someone land there? Can they convert, can they booked online? Can they make an appointment? Can they inquire? Can they interact? Like, and your site very much has like
But every growth and nine verification checkboxes. Yeah, right. Yes. Oh, and the consumer very much wants to book online, right? Like how many like I’m sure that is that how most people book with you is they go and book on on the Internet. Like I’m curious to know on yours.
Dr. G – But yeah an interesting statistic to look at. I don’t know if we have that but a lot of people do I think most new patients will look online and then when they’re in here, we kind of get a plan in place and they have multiple appointments on the calendar anyway, and then they’ll call but ah, a lot of patients usually new patients look online, which is great.
Cameron Hemphill– Yeah, I mean they’ll find me like word of mouth or a Google search or not social media or whatever multiple ways, right? Um, but as a book online, this is actually I want to talk about this and what we will let you go here in a minute, but they book online talk to me really quickly and this is what a lot of um, Of our clients have questions and we do some Consulting as well, when we’re talking with them. But they, that they opened the door. They just walked into g face. How are they greeted liked? I’m curious to know how you implemented that process right there.
Dr. G – Yes, so they walk in, it’s a cozy entry, it’s not big, right? So you walk right up to the front desk, which we may change a little bit. They walk right in and Jenny. Who’s incredible is there waiting for them? And we’ve tried a different couple different strategies. So, we first had it where they came in. They did a little bit of paperwork. How are you doing? BlahBlah, what can I get for you? Would you like any water? We have a whole coffee bar, do any of that? And then we used to just take them right into the room especially during covid-19 sat in the waiting room. So that was interesting because then the patient kind of just sat there for a while and yes there’s the TV’s monitoring their they’re looking at before and afters but They’re losing a lot of time that we could be with them. One of our team members to talk to them, just to just support them, to have had the experience start. So now we have them sit in the waiting room, very briefly, we have this ping system, it’s called something, and it’s a, it’s a system on our computers where you notify, okay? This persons here it’s essentially to talk without having to run around the office to say somebody’s here. So we get a notification, the patients here, the the direct assist will go out. And get that patient. It’s one of our nurses and training or sometimes it’s one of our nurses that injecting you just they’re available and they bring the patient and start talking to them and so it never stops instead of kind of those breaks. And there are some breaks till but that’s how that works now and we like it because then they’re both in the room together when they get to the room and then there’s you know when the assist goes to get me there’s a little bit of time. Goes to get me there, little bit of time, but yeah, you know, I’m kind of playing around with it.
Cameron Hemphill– Yeah, that’s cool. So now they’re okay. So now it’s there in the room now you you you walked in right? And this is this is where you shine, right? Yeah.
Dr. G- Yeah. I know my um my direct assist will talk to them do an evaluation see how they’re doing see what they need. We’ll talk to them about our different VP programs things like that. We’re talking about the skin care will get their main concerns and will usually take before photos before I get in the room and then they’ll come get me then I go in and then depending on what type of patients if it’s a returning patients much more straightforward usually new patients. We just we start, you know, I sit down. I used to stand up. Sometimes I stand up I guess if I’m feeling short that day, but you know, it’s just a different. It’s a different relationship when you’re at the same level and I can look at them in the eyes instead of standing over them because they’re sitting down, right? So I’m sit down pull my chair up to them. You know, how are you doing today? Welcome to the practice. How did you find out about us? You know, is really my first question when I go And if it’s a new patient, usually, it’s so exciting to see you. You know, sometimes like oh my gosh finally, get to meet you, you know, that little conversation and what brought you in, you know, how did you find out about us? So, that starts that conversation. Then after that, I sit down. I say, well, you know, this is our time to talk about whatever and anything, what in anything, you know, whatever you learn talk about essentially, each least a little differently than that. Anything you talk about from skin Health to skincare to injectables we can cover. At all, we have 45 minutes and if we have time time, allowing will do a treatment if you want to today. And this is her first time, patients only. And so then I will just let them talk. And I think this is where a lot of people missed the mark because the patient will say, oh, I just want lips and then
The provider will either interrupt or just be so hyper-focused on that, that they missed the whole other picture? And I let that patient talk and while they talk is when I do my analysis. So this is, I see how their face moves. I see how they hold their head. I see, you know how they blink. I see if they make eye contact. I see how they touch their face. I see how they look at themselves in the mirror, and look at everything. That is actually when I get all of my information about this person and I I to make an idea of what I think is going on for the Hem and they’ll usually talk anywhere from between, I don’t know. Some people don’t talk very much, it’s just five minutes, just tell me what I need and I just do it. All right. Yeah. And so then, you know, I may ask a couple more questions and then I’ll say, well, do you mind if I give you my complete evaluation and it will be a lot of information, but this is for you to digest. These are things you can put in your backpack
Never have to do them but things that I feel would be one of wonderful you for you and why and they’re like, oh, yes, of course, you know, and I usually stand up at that point get some gloves on. I’d like to touch patients with gloves just because I don’t know it seems weird and who knows what I just age and most it’s not I don’t know weird. So put gloves on and I usually raise their chair so they we’re at the same I’m level again and I have them hold a mirror because I like if I’m holding America can’t tell how their head is. It’s awesome weird, right? So I let them hold the mirror and as I take a look at yourself and say, what’s your favorite feature? We talked about our favorite feature how we can optimize their favorite feature and um, and then tell me what your what bothers you but what do you feel like has changed in the last several years? And so then they’ll start pointing to things and I’ll say, okay, let me give you my my two cents and I’ll go usually from top of the head of the clavicle. I like to go in that order. Sometimes I get a little bit disconnected.. And I’ll just point out little things. And from what I point out, I’ll say, do you sleep on the side of your face? Oh, yes. I do. Did you have this done to you this face? I see a scar. Oh, yes. How did you know that and pointing out a symmetries, which sometimes I’ll say something along the lines of You probably never noticed this before, and I don’t mean to point it out, but isn’t this why you’re here, right? So, you know, this side of your face is a little bit more space in metric for these reasons. Oh my gosh, I never noticed that. And then just giving them little bits of information about how to optimize them the best. At the end of that. There’s so much information there that I’ll say, you know, this is a lot to take in today and I like to start small with my patients. I like you to get to understand me as I like to get to understand you. This is what I recommend for today. Let’s just do a little bit of neurotoxin, let’s see how you feel. I’d love to see back in two weeks, see how things settle in that’s how we as providers, learn, right? Is to like see our patients back. If they just go in the never come back. You did why even do it? So they come back in two weeks, they’re super happy and then we go from there. So that’s kind of in a nutshell. What I do.
Cameron Hemphill– Wow, take me back on that your attention to detail. I mean that’s that’s really I mean that’s that’s really neat. That you you go through that in you you point it out. Some things that. Yeah, what side do you sleep on? Right and like and I bet you know you looking at me, you could probably figure that out, I met, but I told some turn all night through the screen but I’m sure I can get pretty symmetric to me right now. Well, let’s see. It’s the oil. It’s that. But that’s that’s you know what? I think. That’s what makes the experience, right? And so that’s really cool to hear.
And so obviously you you rebook them like that’s like during like the checkout. Okay, they’re leaving or whatever like membership out assumed the program introduction rebook them. I’m sure there’s a process for like a review right Google review or something like that or how did we do offer? Are you that and those at the end of the day for your amazing participate. Thank you. Yeah, and then is there like social media like do you do anything that’s the media?
Dr G. – So we ask every patient, you know, if it does get to a point some days where I’m just there’s so many things to go over with every patient you do forget sometimes and that’s okay. You know, we always take before photos me to always do the medical things. But even with VP there’s so many things to talk about that. That’s also a reason why I decided to only see patients three days a week because I’m just so much more on those three days and feel like I’m prepared to tackle everything that it takes with every patient. So I ask every patient. How do you feel about social media?
That’s going to be on it. Some people don’t understand that they’re like, well, I kind of like social, you know, but I’m like, how do you feel about being on social media? And if they’re thinking about it, you don’t want to force anybody to do anything that they’re not wanting to do. This is their environment there always has to be taken care of, right? You don’t take that away from them. So if they’re even thinking about it and I can tell immediately, I just say, don’t do not worry about it, you can decide later. Let’s do this. This is your time. You don’t want people to feel forced. So I would say my social media is about, I don’t know, 10 percent or less of my patience. It’s very not very many and that’s okay. And, you know, some of them will come back and they would say, you know, this has been so amazing. I’ll share my experience because a lot of them has found us on social and they feel bad, not giving back. Sure. But I just reassure them, it’s okay. You know, there’s no, there’s not an issue and we can do, full face, half face, you know, all of those things. So it is what it is, right? And again for me, you know, I already have everything I need from social, right? Well it’s the point of continuing this obsession with social. I mean, I love it. I love that educating. I love using the platform to meet people, so it’s great.
Cameron Hemphill– Yeah. No, it’s awesome. I mean, I like it. Just so the I says I mean they you know there’s obviously way to find you write online or through social, whatever Channel, Word of Mouth then you have the process once they come in, then you have the process when you’re doing the treatment, then you have it. Process at checkout, right? So this is a perfect example of somebody that has running a practice like a business and has the ability to scale while giving an amazing customer experience, right? So I’m not
We’re always working on it. But yes, it’s always a work in progress. Absolutely and in in I wanted to just
Cameron Hemphill– thank you so much for for joining and taking the time. I know how busy you are and it’s been a lot of fun and and great to always have conversations with you and fun to have you Nicolette on as well and and yeah and chat so our I know this has not been thirty minutes and this is over an hour. Yeah. Yeah guys guys on us for Nova Tom. Thank you so much for taking the time and and we appreciate it our own audience will get a tremendous amount of value from this and and so what we’ll do is is is really ego, you know in everybody. Thanks for joining. This is gonna be on Spotify. It’ll be on iTunes. We’re actually gonna publish it to YouTube as well. We’ll send you the copy so you can also share it as well Dr G and have a great weekend. Thank you so much everybody else. Happy injecting will see it.
