Marketing for medical aesthetics has become tougher than when cosmetic treatments are still considered unusual and fake. Now, people all over are becoming enthusiasts in enhancing and rejuvenating treatments that improve the skin in any condition. It is no longer considered a source of fabricated beauty. Instead, it is the new way of boosting the natural beauty of the skin. Because of the high potential of the medical aesthetics industry in the market, more and more med spas are popping everywhere. Thus, marketing is becoming more challenging than ever. But Google offers a tool where medical spa can optimize their campaign.
Google My Business Marketing
Google My Business (GMB) is a tool used to make a business discoverable across internet platforms. It is an easy-to-use marketing tool that manages the business’s online presence to the most popular and useful platforms and tools on the internet, such as the Search engine and Maps.
When a business uses GMB, its business name and information pop to the listing related to a consumer’s inquiry, it is convenient, effective, and most of all, it is free. Consumers also benefit from GMB, but they are most likely not aware of it.
Where do you see Google My Business?
When the customer search for a medical spa in the Google search engine, GMB will show the most relevant result based on the keyword and location.
This is where their customers can quickly discover businesses with GMB. Their business name and basic information will pop to the listings on the Local Pack (appears on the first page of result for any local intent query).
Medical Aesthetics with Google My Business Marketing
Medical Aesthetics can leverage their marketing with Google My Business. The competition in the industry is becoming challenging and demanding that just putting up a website is not enough. There are a lot of ways to do digital marketing better for the medical spa, but GMB is the tool that should never leave off the list as Google is where most clients do their searching.
Powerful Benefits of Google My Business to Medical Aesthetics Marketing
Presents the most important information about the business
What else could be the most important information in a business than the name and contact details? Google My Business boosts the search experience for the clients by providing the most useful information about the business, making the business-customer transaction easier. What’s best is that medical spas and all industries have full control over what to show on the page result. It includes the name of the business, nature, and description of the business, hours of operation, contact number, official website, ratings/reviews, and even the exact location of the medical spa on Maps.
Creates a digital footprint
In an article by Forbes, they use the dictionary definition of a digital footprint as “a unique set of digital activities, actions, and communications that leave a data trace on the internet and can identify a brand.”
There are multiple strategies to improve the GMB listing to be better with a medical spa marketing and online presence. Those strategies will create a larger digital footprint on the medical spa to ensure an optimized result of the GMB.
Google will present registered and verified business accounts with the user’s basic information and activity. This can be used as insights for medical spas to identify the behavior of their clients and their responses to the services offered by the business. It is a free data analytics to know which service is more popular and needs more advertising.
It is a level field for small and big businesses.
It is not a surprise that consumers have a bias judgment towards the big and established company. That makes marketing harder for starting and small businesses competing with large companies in the most common digital platforms. However, Google My Business gives fair competition among all types of businesses. It shows the most related result on the page, whether the business is small or new. GMB for local SEO is a great tool for any medical spa.
How to Google My Business Your Medical Aesthetics Marketing
Google has its own support page to find ways to use and integrate Google My Business into medical spas. However, as easy as using the tool, maintaining the business profile and optimizing its result is tough.
Hire a Local SEO
Google My Business shows the most relevant result in a query. However, you can still optimize the result when you hired a local SEO that can put your medical spa on top of the first-page result.
Growth99 is a website development company and an online campaign partner for medical spas specializing in SEO, online campaign, and many more.