As a medspa owner or manager, you always look for ways to improve your marketing strategy. Creating a loyal client base is vital to growing and maintaining your business. One of the best ways to do this is through rebooking rates. But what if you need to see the number of clients coming back that you’d like? As it turns out, there could be several reasons why your clients aren’t rebooking online:
1. You Don’t Have A Loyalty Program
A loyalty program can help you retain customers by letting them earn points for every purchase they make. The more points they accumulate, the higher their rank and status in the loyalty program. This ensures that their next visit is easy because they already know what to expect.
A well-designed loyalty program increases your average revenue per customer and your lifetime value (CLV). It does this by offering special discounts on services or products only available to loyal customers, giving them access to exclusive offers from time to time.
2. You Don’t Offer Online Booking Options
Another reason your clients are not rebooking online could be that you need to offer online booking options. As a medical spa owner, you want to make it as convenient for your clients as possible. Online booking is one such way of doing so because it allows them to schedule their appointments without having to call or visit the office in person. The same goes for you: offering this option saves time and effort on your part!
Online booking also helps streamline the process for your staff, which can be particularly helpful if they’re working in an office that’s quite busy. By using an online booking system, employees will have everything they need within their reach at all times—no more searching through files or pulling out paper records just to figure out whether a client has been scheduled already.
3. Your Website Isn’t Mobile-Friendly
Another reason your clients are not rebooking online could be that the website isn’t mobile-friendly. With mobile devices overtaking desktop devices as the most popular internet access, you must ensure your website is optimized for all screen sizes.
This is especially true if most clients access your business through their smartphones or tablets. While desktop users are more likely to convert on your website than mobile users, they’re also less likely to book an appointment on their phones or tablets.
4. Your Rebooking Process Is Too Complex
The rebooking process for your patients should be easy to use, simple, and quick. This can seem obvious, but it’s not. If you feel like your current rebooking process is too complex or challenging for your clients to understand (or if they find it intimidating), this problem needs to be fixed ASAP.
It doesn’t hurt to get feedback from your customers on how they think their online booking experience could be improved—you may find that they have some great ideas! Just remember: if someone feels intimidated by how much information you ask them to book an appointment online, then there’s no way they’ll ever come back through the door again.
The truth is that most of the reasons your Medspa clients aren’t rebooking online are things you can easily fix. And those fixes will help you grow your business and make more money! All it takes is good old-fashioned research, an open mind, and a willingness to move forward. So what are you waiting for? Get started today by ensuring your website works well on mobile devices, setting up an easy way for people to book appointments online (without having to call!), and sending automated emails when someone cancels or reschedules their appointment…did we mention we can help you with all of these? Contact us today.