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4 Easy Steps for Your Medspa to get more Online Bookings

Introduction

You need to have an easy-to-navigate website and a well-designed appointment system to get more online bookings. While there are many different options when it comes to booking systems, here are some steps for your medspa or cosmetic clinic that will help increase online appointments:

Install a booking widget

The next step is to install a booking widget. A booking widget is a form that can be installed on your website and allows patients to book an appointment with you online. It’s easy to install and takes very little effort. If you’re using WordPress or any other popular content management system (CMS), you’ll likely already have access to one in your admin panel. If not, we’ve found that the best-in-class scheduling platform is Simplebookings which offers free installation for both websites and mobile apps with no contracts or hidden fees. You can get started in less than 5 minutes.

Create a booking page on your website

  • Create a booking page on your website
  • Include the address, phone number, and email address
  • Include a contact form
  • Include a google map (if your location is hard to find)
  • Provide directions to your location (including parking, how many people can be accommodated at once, etc.)
  • Include a calendar of available appointments

Send appointment reminders

Once you have a patient’s email address, you can send an appointment reminder via email. This is important because it helps remind patients of their upcoming appointment and allows them to cancel if they are unable to make it or reschedule if they want to.

When sending appointment reminders, there are several things to consider:

  • What days should you send them? You may want to send one reminder two days before the scheduled appointment and another two days before that, but this depends on how far in advance your clients are scheduling their appointments and how close together those appointments are being scheduled.
  • How many times should recipients receive these messages? Once again, this will depend on how far in advance clients are scheduling their appointments and how close together those appointments are being scheduled.

As with all emails sent out by businesses (especially medical offices), always be sure that the subject line clearly states what the message contains without having to open it first! For example: “Your next visit at [medspa name] for [patient name]” or “It’s time for your next treatment—don’t miss out!”

Create an easy-to-use mobile interface

While the quality of your aesthetician’s services is going to be the biggest factor in determining whether or not a client will book with you, other things can positively impact your business as well. The first is ensuring that your website is mobile-friendly. If a potential client visits your site on their phone and can’t easily find what they need or complete their appointment booking, it won’t matter how great your staff is—they won’t book with you. They might even go somewhere else!

The next step is ensuring that your website’s booking page is easy to use from a mobile device. If someone wants to book an appointment using their phone, but needs to learn how to navigate through multiple tabs and drop-down menus, then again – no booking!

Finally, consider creating a mobile app for clients who want an even easier way of scheduling appointments at home or on the go. Not only does this make it simpler for them to make appointments via their phones while they’re away from work/home/etc. It also shows off how tech-savvy and modernist you are (which we all know goes hand in hand).

It is important to make it really easy for patients to book with you

This helps your business in many ways:

  • They take the step-by-step process of booking a treatment from start to finish without hesitation or confusion.
  • You are allowing them to book an appointment when they’re ready. No need for patients to call or email every time they want something done—they can simply book online as soon as they have decided which service/treatment they would like and when best suits their schedule.
  • Booking online saves time and makes it easier for people who are nervous about making appointments over the phone or face-to-face by removing this barrier altogether (which may be why some people avoid booking in person).

Conclusion

Hopefully, we’ve given you enough information to decide which software is right for your practice. The most important thing is to make a decision and put it into action. What are you waiting for? Don’t let another day go by before you start getting more online sales started. Contact us today, and we will guide you through.

 

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