If you’re like a lot of dental offices, you probably have a social media presence. Maybe it’s through Facebook or Twitter, but most likely, it’s both. But how do you use social media to generate leads beyond posting content and sharing links? We’ve got some tips to help you use Facebook as a marketing tool for your practice.
Facebook is where your customers are
Facebook is the second largest search engine in the world, behind only Google. It’s also one of the most popular social networks in the world, with over 2 billion monthly active users—more than half of all people on Earth!
If you want to reach customers and prospects who don’t know you yet, Facebook is where they are.
Facebook can drive traffic to your website.
Facebook is a great way to promote your website, and it’s easy. You can use Facebook ads to build awareness of your website or drive traffic directly through ad click-throughs.
The key here is the “social proof” angle. People want to see that other people are interested in whatever you offer before they take that leap of faith themselves. If you can show them that people like them (or similar to them) are already using your product/service, it makes it more likely they will try it out themselves because they don’t feel like they’re “so far behind.”
Facebook can build your brand’s social presence.
Social media is a great way to build your brand’s social presence.
Facebook is one of the best ways to get more leads for your dental practice because it encourages you to connect with people in specific professions and industries.
It’s also a great place to share relevant content with your audience. If you post content they enjoy, they will be more likely to follow along with the rest of what you share on Facebook or Instagram later on down the road. This can lead them back to becoming clients or patients at some point.
Facebook will help you find more local patients.
You can also use Facebook to find more local patients. Here’s how:
- Check out Facebook’s local pages. To attract new patients, you need to be where they are. That’s why it’s important to check out the “Local” menu on Facebook and get involved in some page groups. You can post your business information there, share news about what you’re doing, and even create an event if one is relevant to your practice. The best part? It won’t cost you anything!
- Get creative with messaging options. It’s easy for people to see your posts in their News Feeds, but what about when they’re looking through their phone contacts lists or searching for a dentist near them? Now would be an excellent time for them to see something from you! Make sure that all of your contact information is up-to-date on these platforms so that people will have access when needed most (i.e., when they need immediate assistance).
Target your audience with Facebook ads
The next step is to target your audience with Facebook ads. Ads are a great way to target specific people, so you can ensure that only the right people see your dental practice’s content on Facebook. The best way to do this is by using Custom Audiences.
Custom Audiences let you know who has visited your website or downloaded your app in the past and see their age range, gender, and location. This means that if someone has visited the website of another dental practice in the area, they could see some dental practices advertising on Facebook!
You can also create lookalike audiences from existing customers or patients by uploading customer data into a tool like AdEspresso (which we’ll discuss later).
Connect with people in specific professions and industries
Facebook is where your customers are. There’s no getting around that. Facebook was built to connect people and is very good at doing it. People use Facebook to share photos, talk about their lives, and stay associated with friends and family worldwide—and they also use it to search for information on local businesses in their area!
Facebook is where you can find people in specific professions and industries. If you have an interest group related to dentistry (or anything else), there’s probably a community dedicated to it on Facebook!
This is why we say that if you want more leads for your dental practice, then connecting with people on FaceboWhat is the best way to do this. Create posts about relevant topics that interest those seeking dental work in your area!
Facebook is an easy, effective way to get more leads for your Dental Practice.
Facebook is a great place to connect with people and allows you to target specific audiences. If a person is looking for your business on Facebook, they’re probably interested in what you have to offer. You can use Facebook’s ad targeting system to find people who fit into that audience and reach them with your offers.
Facebook also allows you to build your brand and attract local patients by sharing content on the platform. This can help establish trust with potential patients and show off how great your practice is at providing dental care (if this isn’t already evident).
In short: if someone asks me where I go when I need dental work done, I always recommend one dentist over any other—and it’s not because he’s my friend or because he gave me free dentures; it’s because his office uses Facebook ads!
Facebook seems like a complicated platform, but it’s pretty easy to use once you get the hang of it. If you want to learn more about how your practice can benefit from Facebook ads and other social media marketing tools, contact us today!