If there’s one thing that all dentists can agree with, it is the fact that they are time-poor. The same is true if you are a practice owner or a dental clinic manager. It can be draining when you need to manage your appointments for the day, plus organize your operations to simplify them and make your practice more efficient all at once. And if you’re spending most of your time on the same routinary, day-to-day tasks, it can leave you with little to no space to think about new opportunities and innovations.
Whether you are looking for better database management, efficient operation, reduced costs, and better patient insights, CRM can do it all for you. In a nutshell, the CRM system was designed precisely to make your life easier. Customer Relationship Management (CRM) more often exists in the sales and marketing terminology. It might be “jargon” to some, but in its simplest form, CRM for dental practices is effective in keeping track of communications between dentists and patients.
Furthermore, it’s a way to capture and log patient data efficiently, send emails and reminders without scrolling through the address lists, and maintain secure and accurate patient profiles. By fortifying the system that handles information from potential patients, you will improve your response time, and that’s only the start of the range of benefits you’ll witness. The better you understand your audience, the better you can cater to their needs, making your practice pretty effective. Learn more about how a CRM solution can help grow your dental practice’s client base.
A CRM is designed to capture leads from your marketing channels and nurture them effectively. That means if a potential patient inquires about your service by filling out an online form from your landing page or engages with your social media channels and ads, their information will be recorded on your database. Kiss those days goodbye when you and your staff had to manually record all the patient information on endless spreadsheets.
After a prospect is captured as a lead in your system, CRM will keep nurturing this prospect until they book an appointment with your practice. A well-established dental marketing funnel system can do all the work for you. And it doesn’t end there! Your CRM will keep nurturing your existing patients and even the lapsed ones so that you are always their first choice for further dental treatment.
Avoid slow response
With a robust dental CRM system, you can ditch routine tasks and focus on improving your response rates. CRM systems enable you to address your audience by their name. Knowing which type of patient you are managing would significantly help you personalize your messages’ content to grab the patient’s attention. A robust CRM solution will help your dental practice focus more on your patients and their unique needs.
Reduce time-consuming, repetitive processes
With a pile of tasks to look after and less time to cover them all, we tend to lose sight of which task to prioritize. Our time is mainly consumed by mundane and repetitive tasks, which would have been better if we had spent more on productive aspects. But here’s the good news: having CRM in your system can save you time and effort, eliminate human error, and recover hours invested on manual, repetitive tasks. As your systems grow more streamlined, you will find it almost effortless to convert leads and increase your dental practice’s revenue.
Allow your CRM system to shout about your dental practice’s strengths and offers. You can leverage your CRM solution to segment your patients and target prospects searching for specific treatments. At one click of a button, you can see those interested in, for example, Invisalign or teeth whitening and supply them with relevant information until they are ready to convert. You can also utilize it to see the users who have invested in particular treatments and upsell relevant ones that might interest them. For example, someone with Invisalign may also be contemplating getting a whitening.
When data is collated by one system, it’s more straightforward to pull only the information you need at the moment. A CRM system typically offers data capture to help you sharpen your dental marketing. Not only will you increase your leads, but you don’t get to waste any time and money on ineffective marketing campaigns.
Improved patient relations
Your customers are your patients, and a robust CRM system will allow you to serve your patients better, prospective or existing. It is a system that comprises automated messages and the means to track and access patient profiles—no more resorting to reams of Post-its and mind-boggling spreadsheets while still going a long way in keeping everyone well-informed.
CRM also reduces the risk of no-shows or missed appointments. You’ll soon realize that CRM helps you better organize your leads and patients. And when you understand your leads thoroughly, you can tailor and adapt your marketing strategies and campaigns more effectively.
Grow your dental practice
More practices worldwide shift their systems to the virtual end, leaving outdated software and stacks of paper notes. Do you need to call back a lead? Forget rummaging through mountains of paper since your CRM system will prompt you with notifications, along with their contact information and any other information they’ve provided your dental practice with so far.
View how many leads you have and where they come from. Improve your practice’s conversion rates, and learn how effective you are at each stage of a prospect’s journey and what requires attention. Discover practical tips for following up with potential patients with their consultations. Moreover, reporting options give you insight into your team’s performance and efficiency in answering inquiries, initiating contact, and continuing the nurturing process.