Email marketing is one of the widely proven ways to communicate and interact with customers in any business. Many people see email marketing as more than just sending a bunch of emails to your customers and advertising your products and services to them.
For some, email marketing is considered to be one of the most effective digital marketing strategies that can help promote their business and maintain a good relationship with their customers.
As mentioned earlier, many businesses have benefited from the advantages brought by email marketing, especially dermatology clinics. You may not know it, but dermatology clinics can reap most of the benefits of email marketing.
In this article, we will explore the five main reasons you need email marketing for your dermatology clinic, along with some helpful information about email marketing that you can keep handy.
Email Marketing at a Glance
The average person checks their email more than once daily, meaning there are many opportunities for you to reach out to your audience. Email marketing is relatively inexpensive compared with other forms of advertising.
The average open rate or the times your emails are opened for email messages is about 30%-40%, so even if someone doesn’t read your message, they may still see your brand name in their inbox. In addition to driving sales, emails can also be used as an onboarding process to familiarize new subscribers with your brand and products before asking them to buy anything.
In addition, email marketing can segment your customers based on their location, age, gender, purchase history, and other factors, so you can send them targeted content that is more likely to result in a purchase.
Email marketing is also an excellent way to build relationships with your customers. You can encourage customers to keep doing business with you by providing valuable content and special offers.
How Email Marketing Works
Email marketing is one of the most cost-effective ways to promote your business online. It can build a list of potential customers and increase sales.
The first step in using email marketing is to build your database. Suppose you have an existing database of customers. In that case, you can send them emails to inform them about new products or services that you offer, special offers, or discounts.
Suppose you don’t have an existing database. In that case, you must build one by signing up for an email marketing service such as Aweber or MailChimp.
These services provide templates and easy-to-use tools for creating newsletter-style emails that are sent out regularly. In addition to sending out newsletters, these services also allow you to create autoresponders and broadcast emails that can be sent out at any time based on specific conditions, such as when someone, like your customer, signs up for your newsletter or buys something from your website.
The most crucial part of email marketing is to create a relationship with your subscribers. If you send out too many emails about selling, people will unsubscribe from your list. However, provide valuable content and special offers. People will likely stay on your list and continue doing business with you.
According to the latest statistics, email marketing has proven effective. Email marketing has an average median ROI of 122%, which means that for every dollar spent on email marketing, businesses make $1.22 in return, according to the Direct Marketing Association.
This is a significant increase from the ROI of other marketing channels such as social media (28%), direct mail (36%), and paid search (49%). Not only is it more effective, but also more affordable than other marketing channels.
The average cost per lead for email marketing is $1, compared to $92 for outbound marketing and $60 for inbound marketing. So, if you’re looking for a cost-effective way to generate leads and sales, then email marketing is the way to go.
Reasons Why You Must Have This in Your Clinic
Your dermatology clinic needs email marketing for the following reasons:
Email Marketing Can Help Increase ROI
In fact, according to a recent report by HubSpot, companies that use email marketing see an average of $38 in revenue for every $1 spent on email marketing efforts. And that’s just the beginning. Also, email has an ROI of 3,800%! This means that for every $1 you spend on email marketing, you can expect to see a return of $38.
For example, if you spend $1,000 on email marketing, you can expect a return of $38,000. That’s a pretty good return on investment in itself!
Email Marketing is Cost-effective
Email marketing is an inexpensive and effective way for you to reach your customers and prospects. It’s easy to set up and manage and can be used to market any product or service. It’s also an effective way to build long-lasting customer relationships, leading to increased sales, referrals, and repeat business.
Email marketing is one of the most cost-effective ways to reach your target audience. You can choose from a variety of email marketing software applications that are available with different features and price points. If you opt for a web-based solution, there’s no software installation required — just log in online, update your message and send it out.
Email Marketing Helps You Build Better Customer Relationships
Customers love getting regular checks from the brands they purchased from. Email marketing is an effective and powerful way to nurture your relationships with customers and keep them returning for more.
According to a study by Bain & Company, email marketing can result in a 20% increase in customer retention rates. In other words, if you have 100 customers, then email marketing can help you retain an additional 20 customers.
Email marketing aims to build long-lasting relationships with your customers so that they continue doing business with you and referring others to you. Regularly sending out email newsletters, special offers, and other valuable content will keep your brand top-of-mind and increase the likelihood that customers will come back to you when they need your products or services.
Email Marketing can Help Drive More Traffic to Your Website.
Email marketing can help you get more traffic by increasing your conversion rate, which means more people will buy your product or service. Suppose your email list is sufficiently large enough, and you send out enough emails. In that case, your conversion rate will likely increase as a result.
Also, when you send out an email campaign, people interested in your product or service will get excited and share it. This increases your reach and allows you to reach more people than you would have otherwise. People will share your emails through social media sites like Facebook, Twitter, and word-of-mouth referrals.
Email Marketing is Measurable
Email marketing is measurable. You can easily track how many people open your emails and how many clicks through to the website.
You can also measure the effectiveness of your email content by tracking the number of times recipients spend reading your email or by looking at their mouse movements when they’re reading it. This information will tell you what parts of your message are attracting attention and which ones aren’t.
You can also use these metrics to see how many people are forwarding or replying to your emails, which indicates that they enjoyed your content enough that they want their friends or colleagues to see it too.
Can You Do This On Your Own?
You might think you can do email marketing on your own because you might say, “It’s just sending a bunch of emails to customers, right?” Not quite.
Email marketing is an essential part of your overall marketing strategy. It should be given the time and attention it deserves. Creating a successful email marketing campaign requires planning, creativity, testing, and analysis.
It’s also essential to have someone on your team who is familiar with the ins and outs of email marketing and can help you troubleshoot any issues that might arise.
If you don’t have the time or resources to do email marketing, consider hiring a professional to do it for you. Many companies offer email marketing services at reasonable prices. Just be sure to do your research and choose a reputable company.
Conclusion
Without a doubt, email marketing is indeed essential to your dermatology practice. It helps you build better customer relationships, increase traffic to your website, and is measurable so you can track your progress. Email marketing is an essential part of your overall marketing strategy. It should be given the time and attention it deserves.
If you don’t have the time or resources to do email marketing on your own, you can always count on the experts. Growth99 offers comprehensive email marketing services that you can use to make your clinic thrive and prosper. With Growth99, you can see the progress grow exponentially right before you. They also offer other services that would catapult your business straight through the stars.
