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Dermatology Marketing That Fills Both Sides of Your Schedule.
Dermatology is two businesses under one roof: a medical practice patients need and a cosmetic practice patients want. We handle the dermatology marketing that fills both, so you can focus on the clinical work.
WHAT WE HEAR EVERY DAY
You’ve Built the Clinical Reputation.
Now Build the Business Around It.
Dermatology is two businesses under one roof: a medical practice patients need and a cosmetic practice patients want. We equip you with the comprehensive dermatology marketing platform that fills both, so you can focus on the clinical work.
“New patients can’t find my practice online.”
Dermatology SEO is competitive, and the practices that rank are the ones that treat local search as a real discipline.
We build the dermatology marketing infrastructure that owns the local pack for “dermatologist near me,” “Mohs surgeon [your city],” and the cosmetic queries that actually drive bookings.
“Half my cosmetic consults never book.”
The consult went well. The patient left to “think about it” and booked somewhere else.
We equip you with the dermatology marketing automation platform and ready-to-send templates for a 60-day cosmetic consult follow-up, so the patient who was ready in theory becomes the patient booked in your chair.
“My medical patients don’t know I do Botox.”
Your existing patient base is one of the biggest hidden revenue sources in dermatology.
We equip you with the in-practice touch points, portal messaging, and post-visit sequences (plus the platform to run them), so the Botox conversation happens with you before they book it somewhere else.
“Nurse injectors at the med spa are eating my aesthetic business.”
Med spas win on volume. You win on board certification. The problem is nobody sees the difference in a Google search.
We build the dermatology marketing that makes your credentials the first thing a cosmetic patient sees.
“My annual skin check patients disappear for two years.”
Lapsed-patient engagement is one of the biggest growth levers in dermatology, and most practices don’t run it.
We equip you with the templates, content, and ad infrastructure that bring last-year’s skin check patients back into the booking flow. Your EMR owns the record. Our platform runs the marketing that gets them back on the calendar.
“I can’t post before-and-afters like the med spas do.”
Compliance is tighter for dermatologists, and that’s an undeniable constraint.
We build the cosmetic dermatology marketing framework that respects AAD, state medical board, and HIPAA requirements, using the approaches that actually work for board-certified physicians.
THE LEADING PLATFORM FOR DERMATOLOGY MARKETING
One Dermatology Marketing System That Fills Both Sides of Your Schedule.
Most dermatology marketing vendors optimize for medical volume or cosmetic lead generation, and the two sides never talk to each other.
Growth99 is one comprehensive dermatology marketing platform where the acquisition engine for your medical side feeds the cosmetic growth of your practice.
One partner, one system, both sides of the schedule.
Select any service to see how it works:
WE INTEGRATE WITH YOUR DERMATOLOGY EMR
One Connected Patient Journey, From First Search Through Every Future Visit.
Growth99 integrates with ModMed, EMA, Nextech, eClinicalWorks, and the EMRs dermatology practices actually use. Your EMR owns the patient record.
Growth99 is the platform that drives new patient volume into it, converts them through your website, powers the follow-up that re-engages lapsed patients, and runs the cosmetic cross-sell that turns a medical visit into a cosmetic consult.
Patient searches for a dermatologist
Local SEO · AI Search · Paid Ads · Google Maps
Lands on your website
Medical and cosmetic clearly separated and easy to navigate
Gia responds instantly
Books skin checks, cosmetic consults, Mohs follow-ups, 24/7
Appointment booked
Nurtured with prep content and reminders
SEAMLESS HANDOFF TO YOUR EMR • No Migration Required
Patient arrives for their appointment
Your provider, your team
Treatment, charting, follow-up
Exactly where you already work
THE GROWTH99 PARTNERSHIP
You Practice Dermatology.
We Fill the Cosmetic Side.
The dermatology practices growing right now aren’t the ones with the loudest aesthetician on Instagram. They’re the ones growing new patient volume, converting medical patients into cosmetic revenue, and re-engaging lapsed patients, all at the same time.
GROWTH99 OWNS
- Local search visibility for medical and cosmetic dermatology
- Paid advertising weighted by capacity on each side
- Website design that converts patients and cosmetic leads
- Platform for immediate lead response, consult follow-up, and re-engagement campaigns
- Reporting that shows what’s filling each side of the schedule
YOU OWN
- Clinical excellence in medical and cosmetic dermatology
- The patient experience in your chair
- Provider training and clinical staff
- The quality of care that earns reviews and referrals
- The work only your practice can do
DISCOVER
Hear From Wellness Practices Growing With Growth99
- Aesthetics
- Med Spa
- DERM
DERMATOLOGY marketing questions we hear most
Frequently Asked Questions
How do I market my dermatology practice effectively?
Effective dermatology marketing recognizes your practice is two businesses under one roof. The medical side runs on insurance, referrals, and recall. The cosmetic side runs on local search, paid ads, and cash-pay conversion. Marketing that treats them as one thing serves neither. We equip you with the dermatology marketing platform that owns both: dermatology SEO ranking you for medical and cosmetic queries, paid campaigns weighted by capacity, a dermatology website that converts both patient types, and automation your team can use to keep the re-engagement running on its own.
How much should a dermatology practice spend on marketing?
Most established dermatology practices spend 3 to 8 percent of gross revenue on dermatology marketing, with cosmetic-heavy practices on the higher end. The right number depends on how aggressively you’re growing the cosmetic side, local competition, and your actual capacity. A practice with a six-month wait spends differently than one with open slots. Before recommending a budget, we look at your patient mix, competitive landscape, and capacity on each side.
How do dermatology practices grow new patient volume AND existing patient revenue at the same time?
Dermatology practice growth comes from three places, and most practices only focus on one. New patient acquisition drives top-of-funnel volume through dermatology SEO and paid advertising. Cross-service introduction turns existing medical patients into cosmetic revenue through in-practice touch points and post-visit nurture. Lapsed-patient re-engagement brings back the patients your EMR says you haven’t seen in a year or more. We give you the dermatology marketing platform that works all three at once.
How do board-certified dermatologists compete with med spas on cosmetic services?
You compete on credentials and clinical depth. The problem is credentials don’t market themselves. “Board-certified dermatologist” has to show up everywhere a cosmetic patient looks: your local pack listing, your service pages, your Google reviews, your ad creative. We build the dermatology marketing that makes the clinical difference impossible to miss, so by the time a patient is comparing you to a nurse-injector med spa, she already knows why the dermatologist is the right answer.
What’s the best SEO strategy for a dermatology practice?
Dermatology SEO works on two tracks because the practice does. The medical track targets high-intent local queries (“dermatologist near me,” “Mohs surgeon [your city]”) and leans on Google Business Profile, reviews, and provider pages. The cosmetic track targets commercial queries (“Botox [your city],” “laser hair removal [your city]”) and leans on service-specific landing pages and provider authority. We build dermatology SEO that ranks both tracks simultaneously.
How do dermatologists do HIPAA-compliant before-and-after marketing?
Carefully, with written authorization that covers each use. Dermatologists face tighter compliance constraints than med spas: AAD guidelines, state medical board rules, HIPAA, and in some states, specific restrictions on photo-based marketing. We build the cosmetic dermatology marketing framework that respects all of it: patient authorization protocols that make before-and-after use defensible, content strategies that lean on provider authority and outcome stories without crossing into claims.
How do you help a dermatology practice re-engage lapsed patients?
Patients who missed last year’s skin check are one of the easiest revenue sources in dermatology, and most practices don’t run marketing to bring them back. We equip you with the lapsed-patient re-engagement toolkit: campaign templates, educational content, re-targeting ad infrastructure, and newsletter sequences that remind former patients why they came to you in the first place. Your EMR owns the patient record and clinical reminders. Our platform runs the marketing engine that drives booking requests back in.
Should I invest in dermatology marketing if I already have a long new patient wait?
Yes, and practices with long waits usually need better dermatology marketing than practices with open capacity, not less. New patient volume isn’t the only thing marketing drives. For a practice with a six-month wait, dermatology marketing shifts to re-engagement, cosmetic cross-sell, reputation defense, and selective new patient capture in service lines where you actually have room.
Does your dermatology marketing integrate with ModMed, EMA, Nextech, or my EMR?
Yes, at the marketing layer. We integrate with ModMed, EMA, Nextech, eClinicalWorks, and the EMRs dermatology practices actually use, so appointment confirmations fire from your real booking data, new leads flow in tagged by service line, and reporting ties dermatology marketing spend back to booked appointments. Your EMR stays the system of record. Growth99 is the dermatology marketing platform that runs alongside it.
