Skip to content New clients matter. But your business runs on the client who rebooks every six weeks for the next three years. Your salon marketing has to fill new chairs and protect every rebook. We handle both, so you can focus on the work behind the chair.
WHAT WE HEAR EVERY DAY
Salons don’t need more generic salon marketing advice. You need bookings, retention, and a system that protects the rebook window every six weeks. Here’s what we hear most from salon owners trying to grow past their current client base.
The math of hair is unforgiving. A color client on a six-week cadence is worth thousands per year. Miss one rebook and she books somewhere else out of convenience.
Automated rebook nudges, follow-up sequences, and pre-appointment confirmations are the difference between an 80% retention rate and a 55% one.
Instagram is a portfolio, not a discovery engine. New clients searching for a hair salon in your city are opening Google, not scrolling your feed.
If you're not showing up in the local map pack when they type "balayage near me," you're handing that appointment to the salon that is.
Stylist-as-brand is the reality in this industry. Clients follow the stylist, not the salon. Marketing that only promotes individual stylists makes the salon fragile.
We build the salon brand alongside the stylist brand, so the book stays full when the team changes.
Drybar, Great Clips, Supercuts, and local blowout bars have location density, brand recognition, and marketing budgets you can't match on volume.
You win by owning local search intent, building a review base they can't touch, and marketing what a chain can never deliver: the same senior stylist who knows her hair.
Weddings, proms, galas, and corporate events are high-ticket, same-day revenue that most salons under-market.
If you're not marketing directly to the bride, the wedding planner, or the event coordinator, you're leaving one of the highest-margin channels in the business on the table.
Salon utilization varies dramatically by stylist. Some are booked six weeks out. Others have Wednesday afternoons open.
Marketing that treats the whole salon as one bucket wastes spend on stylists who are already full. We track utilization by stylist and route new-client traffic to the chairs that actually have room.
THE GROWTH99 PLATFORM FOR SALON MARKETING
Most salon marketing lives inside Instagram and word of mouth. That’s a strategy from 2010. Today, your new clients search on Google, your rebooks live in your booking software, and your reviews decide whether the walk-in tries you or the salon three doors down.
Select any service to see how it works:
YOUR BOOKING SYSTEM DOESN'T MOVE
Growth99 lives on the marketing side of the client journey. Search, discovery, first inquiry, appointment booking, and the follow-up that turns first-timers into regulars.
Once the client books, we hand off cleanly to whatever you already use. Vagaro, Booker, Mindbody, Phorest, GlossGenius, Square, or whatever your booking software is.
SEO · Paid Ads · Google Maps
Services, pricing, and online booking clear on every page
Even when your team is with a client. Books the appointment.
Confirmations, reminders, and first-visit welcome sequence
Your stylist, your team, your chair
Automated so you never lose a client to silence
THE GROWTH99 PARTNERSHIP
The salons growing right now aren’t necessarily the ones with the biggest social followings or the trendiest interiors. They’re the ones who’ve figured out how to leverage salon marketing, be found in search, respond to every inquiry, and follow up so clients come back.
DISCOVER
SALON MARKETING QUESTIONS WE HEAR MOST
The rebook window is the whole game in a salon. A color client who walks out happy is worth $2,000+ a year, but only if they come back on schedule. Most miss the window because life gets in the way, not because they’re unhappy. We build automated rebook nudges tied to your booking software, so the reminder hits at the exact moment a client would normally start thinking about it. Plus SMS follow-ups after the appointment that keep you top of mind before the six-week mark even comes up.
Stylist-follows-stylist attrition is the biggest hidden risk in salon economics, and most agencies don’t build for it. We build the salon brand alongside the stylist brand. Google reviews attached to the practice, not the person. Local SEO that ranks the salon for color and balayage instead of a single stylist’s name. Educational content that positions your other stylists so a client who liked the departing one has somewhere to land. When someone leaves, you lose less than you would otherwise, and the salon marketing engine keeps producing new chairs.
Yes. Instagram is where stylists build personal followings, but the platform is borrowed. You don’t own the audience, and if a stylist leaves, they take it with them. We don’t run your social. We build the parts of your salon marketing that stay yours no matter who’s behind the chair: local SEO that ranks the salon (not a stylist’s name), a website that converts strangers into first-time bookings, review generation that outpaces the salon down the street, and rebook automation that protects the client relationship inside your booking system. Your stylists keep doing what they do on Instagram. We build the salon marketing that propels growth forward.
Hyperlocal SEO is where salons win or lose. When a competitor opens inside your radius, your local pack visibility for “salon near me,” “balayage [your city],” and specific service queries shifts overnight. We monitor your visibility against every salon and blowout bar in a defined radius and adjust: more service-specific pages, more reviews at the right cadence, and paid campaigns targeting the exact zip codes the competitor is bidding on. You don’t outspend chains. You out-specialize them with powerful, expert salon marketing.
Yes, and it’s the single highest-intent moment in the salon week. Gia handles Sunday booking inquiries in seconds when your front desk is closed. Retargeting ads run heaviest Sunday evening. Rebook nudges scheduled for Sunday afternoon catch the “next weekend” planning window. Agencies run flat schedules. We run the 24/7 salon week that great salon marketing requires.
Add-ons are the fastest revenue lift a salon has, and most of the leverage lives in the tools you already have but aren’t fully using. We integrate directly with your booking software so appointment data flows into our automation platform, then we set up the templates you need: pre-appointment email that primes a color client to consider a gloss before she arrives, post-appointment SMS that introduces treatments she didn’t book this time, review requests timed to the moment of highest advocacy. You customize the messaging in your voice. We make sure the tools and the data are talking to each other so it actually runs. Your stylists still make the recommendation in the chair. Salon marketing makes it easier for the client to say yes when the message reaches her later.
Yes, meaningfully. Booth-rental salons have a different economic model. You make money on rent and retail, not services. Your salon marketing goal shifts from “fill every chair” to “recruit stylists and support their client acquisition so they stay and keep paying rent.” We build for that: salon-brand awareness in the local stylist community, recruitment content, and support salon marketing that stylists can use themselves. If you’re commission-based, we build the opposite. Chair utilization and rebook protection.
Yes. Uneven booking is a hidden revenue leak. You’re turning away demand while chairs sit empty. We use paid campaigns to steer new-client bookings to junior stylists and off-peak windows, promote your senior stylists’ cancellation slots in real time, and build service-specific landing pages that route the right client to the right chair. Same total spend, materially different revenue outcome.
Deeply, and on purpose. We integrate with Vagaro, Booker, Mindbody, Phorest, GlossGenius, Square, and every major salon booking system, and the integration is what makes the marketing work. Client appointment data flows into our salon marketing automation platform, which means the rebook reminder goes out at the right interval for a color client (not the same interval as a haircut client), the pre-appointment upsell for a gloss lands 48 hours before her actual booking, and the post-visit review request arrives when she’s happiest. Agencies run parallel to your booking system. We plug into it so the salon marketing responds to what’s actually happening in your chair.
Elevate your client communication with
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Boost your online reputation with our
innovative review generator.
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Respond to leads faster than ever with our powerful Gia AI front desk assistant.
Elevate your online presence with stunning, user-friendly websites that attract and retain clients.
Maximize reach and ROI with targeted campaigns that put your aesthetic services in front of eager customers
Boost your visibility and climb search rankings to become the go-to destination for wellness seekers in your area.
Capture attention and showcase your expertise with eye-catching visuals that resonate with clients.
All-in-one platform with customer relationship
management and marketing automation.
Data-driven marketing channels to boost your
practice's visibility and growth.
Strengthen client relationships with automated
communications and a variety of channels.
Custom, beautiful, and conversion-focused websites
for aesthetic and elective wellness practices.
Comprehensive marketing, from search engine
optimization to social media management.
Stay informed with Growth99's blog. Discover marketing tips, industry insights, and strategies to grow your aesthetic and elective wellness practice.
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2026 State of Aesthetic & Elective Wellness Marketing Report
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Join over 1,000 aesthetic and elective wellness practices that have already unlocked their full potential with Growth99.
All-in-one platform with customer relationship
management and marketing automation.
Data-driven marketing channels to boost your
practice's visibility and growth.
Strengthen client relationships with automated
communications and a variety of channels.
Custom, beautiful, and conversion-focused websites
for aesthetic and elective wellness practices.
Comprehensive marketing, from search engine
optimization to social media management.
Unlock expert insights, dive into the latest blogs, and
discover ways to supercharge practice growth.
Discover how aesthetic and elective wellness
practices like yours have succeeded with Growth99.
Tune in for next level growth strategies and insights
from host Cameron Hemphill and guests.
Instantly assess your practice's online reputation and
uncover areas of improvement.
Reveal untapped potential in your website's search
engine rankings and performance.
Access quick solutions and expert support to
maximize your Growth99 experience.
Elevate your practice to new heights with the Medical Millionaire podcast. Join host Cameron Hemphill and industry guests in uncovering the secrets to a successful practice.
Streamline your practice with our powerful
customer relationship management tools.
Elevate your client communication with
messaging and marketing automation.
Boost your online reputation with our
innovative review generator.
Streamline your practice with our powerful
customer relationship management tools.
Streamline your practice with our powerful
customer relationship management tools.
Streamline your practice with our powerful
customer relationship management tools.
Streamline your practice with our powerful
customer relationship management tools.
Streamline your practice with our powerful
customer relationship management tools.
Simplify scheduling and transactions with
seamless online booking and payment.
Elevate your client communication with
messaging and marketing automation.
Boost your online reputation with our
innovative review generator.
