Have you run out of strategies to run your business? Are you seeking ways to nurture leads, routinely contact customers, enhance revenue, or re-engage lost customers? Drip marketing could be the answer if your answer is yes and is on your to-do list.
Drip marketing has been a popular strategy for years. Still, many question the efficacy of these types of campaigns, especially given the increased emphasis on nurture campaigns.
Having numerous types of campaigns does not render any of them obsolete. In all actuality, questioning the efficacy of drip email campaigns could be a grave error. So to help you with this strategy, we’re here to tell you how it can support you with your business and surgery practice.
Growth99 is here to assist you in working on your strategies toward better success. If you’d like to know more about drip campaigns, continue reading this post.
What is a drip marketing campaign?
A drip campaign comprises emails sent at intervals. These are emails that are sent out over a predetermined period. These may consist of a series of no more than three emails or daily emails sent over two weeks.
One of the benefits of drip emails is that the emails are sent automatically, so you don’t have to bother creating and manually delivering daily emails. Instead, you compose the copy for a specific drip sequence, and you’re done.
You can connect drip campaigns to social media ads or blog calls to action. When someone clicks the link and subscribes, they will receive the first of a series of automated emails.
How drip campaigns are implemented
Drip campaigns are intended to send a tailored message to the appropriate person at the right time. Because they are automated emails, such as welcome messages, birthday greetings, and order confirmations, they work for your business while you focus on other tasks.
Automated drip campaigns make reaching the correct individual at the right time simple without performing the task manually each time. There are a variety of drip tactics that could be effective for your organization, whether dates or actions trigger them.
Each prospective customer can be accompanied by drip emails as they progress through your sales pipeline. From new product recommendations to welcome drips, onboarding sequences, lead nurturing tactics, and abandoned shopping carts.
Drip Campaigns Effectivity
Again, drip marketing is a marketing approach that sends leads and existing clients a pre-written series of communications or “drips” over time. Email drip marketing was established due to the regular use of email for these messaging.
This campaign consists of a series of (usually automated) emails sent based on a lead’s behavior and containing timely, tailored information that will ultimately guide each lead through the buying process.
As the prospects receive the emails, enough information is provided to assist them in selecting particular items and services. The objective is to give the opportunities educational and genuine value while driving participation with the resources.
Here’s how a drip campaign can effectively increase the conversion rate for your plastic surgery practice.
Improving your brand in the market
Obtaining a prospect’s email address indicates that they have demonstrated a strong interest in your business. Email drip marketing allows you to improve your degree of interest and brand recognition.
This does not imply sending too many emails to each customer, but you should supply them if your clients want daily emails. Choose the best time to send your emails based on the prospect or client’s behavior, availability, etc.
Some businesses attempt to sell their items via email marketing while ignoring the brand awareness element. As a business owner in the aesthetics industry, you should never pass up an opportunity to create client trust and add uniqueness to your brand.
Staying connected with your clients
Emails can enlighten and refresh your prospects and customers. Users can read their email whenever it is most convenient for them. When you send them emails regularly, it can give them the impression that you are thinking about them, elevating the relationship as it becomes more personal.
An email has been a crucial mode of communication for a very long time. An email has been one of the most used methods of communication over time. And for some reason, the majority of us tend to respond to emails as soon as we receive them.
Whether it is to reply, forward, sign up, make a purchase, access an attachment, or something else embedded within the email. Regardless of the reason, we often respond to your email. You may use email to attract more visitors to your website. Ultimately, you should promote your aesthetics clinic using drip marketing.
Gets into the right moment
The main advantage of email drip marketing is that it allows you to sell your products more effectively. It is important to utilize as much client data and information as possible. Giving consumers a special deal on their birthday or alerting them that their favorite med spa treatment is a fifty percent discount is significantly more engaging than sending them a list of your services.
This strategy may also include seasonal promotions, such as a promotion for an annual sale or a holiday promotion. Customers are more inclined to make a buy when a bargain expires quickly, even though applying a sense of urgency to any bid does not seem terrible.
Setting up a drip campaign
Drip marketing is a workhorse that maintains the key to marketing, nurturing, and selling for your success. Follow these five steps to create and manage your drip marketing campaign:
- Select your own trigger. Upon what particular action or date will your drip campaign be based?
- Identify your audience (s). For instance, will your “first purchase” drip campaign be sent to all new audience members, or only those whose first purchase exceeds $100, for example?
- Create a unique message for every email. The emails in your drip campaign do not need to be lengthy, but they must be consistent with your brand.
- Adjust based on performance metrics. The most appropriate measurement for your campaign will depend on the type of email you send, its intended audience, and other variables. Monitor the performance of your various emails, including their click-through and conversion rates, and be willing to make adjustments based on what you discover.
- Maintain your drip emails. As your offerings grow, the copy you use may become obsolete; periodically examine your drip campaigns to ensure they have not become stale.
Employ drip campaigns for your organization.
Utilize drip marketing to aid your company’s advertising efforts amidst all of your responsibilities. While it sends the correct message to the right audience at the right time, you can focus on other business objectives. Growth99 can help you achieve your success and help you utilize more of your plastic surgery practice.
Our team is skilled and professional in helping you create strategies and plan for the right goal for your services. Contact us today and let us support you with your campaigns online!