Skip to content 
Platform Details
Growth99 Platform
What's Included | Scope of Services | Timeline | Why This Matters | Client Responsibilities | |
|---|---|---|---|---|---|
| Growth99 Marketing Automation | |||||
| Reviews and Reputation Management | 5 Star Review generator software that directs patients to a dedicated landing page to provide feedback Helps prevent 1 star reviews Directs negative feedback to the practice to further resolve Makes leaving 5 star reviews easy and takes only a couple steps Housed inside Growth99 for easy access and use for your team The dedicated landing page link can be used in patient follow up, throughout the practice, etc. to generate more reviews | — | — | Builds online credibility that significantly boosts engagement and conversions. In the competitive aesthetic market, a strong reputation differentiates your practice and attracts ideal patients who trust premium providers. Increased prevalence for those on Elite due to the SEO implications. | Setup Review Tool inside the platform |
| Patient Communications and Automation (Email & SMS) | Patient communication setup Custom landing pages | — | — | Transforms your practice from reactive to proactively responsive, modernizing patient interactions across phone, email, and SMS. This enhanced engagement improves patient satisfaction, retention, and creates a premium experience that justifies higher treatment investments. | Setup Two-way text |
| Patient Self-Assessment Tool | Self assessment tool set up | — | — | Streamlines patient qualification and enhances the consultation process by allowing prospects to self-identify their needs. This creates a more efficient patient acquisition funnel and positions your practice as tech-forward and professional. | Provide website access and list of services |
| AI Chatbot | AI chatbot integration | — | — | Provides 24/7 patient engagement and immediate response to inquiries, ensuring you never miss a potential patient. This proactive approach captures leads outside business hours and demonstrates your practice's commitment to exceptional patient service. | Provide website access and list of services |
| Custom Form Builder | Form builder configuration | — | — | Enables seamless lead capture and patient data collection tailored to your specific services. Custom forms improve conversion rates by asking the right questions and creating a professional first impression with prospects. | — |
| Reporting & Analytics | Reporting dashboard setup *Premium Reporting & Analytics available as an add-on. | — | — | Provides measurable results and data-driven insights to track your practice growth. Understanding what's working allows you to optimize your patient acquisition efforts and make informed decisions about your marketing investments. | Provide Google Analytics |
What's Included | Scope of Services | Timeline | Why This Matters | Client Responsibilities | |
| Growth99 Websites* | |||||
| Custom Website Design & Development | Custom website design and development Content strategy and creation | One opportunity for layout changes Two rounds of revisions for image selection | Standard Project: 8-12 weeks VIP Onboarding: 5-6 weeks | Creates performance-optimized marketing channels explicitly tailored for aesthetic and elective wellness practices. Your custom website becomes a powerful patient acquisition tool that showcases what makes your practice special and converts visitors into appointments, establishing immediate impact on practice viability. | Provide existing website access, logo and branding |
| Website Performance Optimization | Speed audit of your WordPress website Cache configuration & optimization Image optimization (compression & WebP conversion) Minification and combination of CSS, JS, and HTML files Database cleanup & optimization Lazy loading setup for images and videos Server-level GZIP/Brotli compression setup CDN integration (if applicable) Removal of unused plugins & scripts | We ensure your website loads faster, runs smoother, and delivers an improved user experience by optimizing both the front-end and server-side performance. Our process includes: Running a detailed performance audit to identify speed bottlenecks. Configuring website caching for maximum efficiency, including page caching, object caching, and advanced rules. Compressing and converting images to next-gen formats without losing quality. Reducing file size and requests through minification, combination, and deferred loading. Optimizing database tables to reduce server load and improve query speed. Setting up lazy loading to prioritize visible content first. Applying server-side compression for faster content delivery. Integrating and configuring CDN for global content delivery acceleration. | Post-Release Website Performance Optimization (1-3 Business Days) After the website is released, our team performs comprehensive page speed optimization within 1-3 working days. This task cannot be completed on the beta site before release, as the configurations and settings applied during optimization do not remain consistent once the site is launched. Therefore, optimization is carried out post-release to ensure accuracy and effectiveness. Continuous Support and Maintenance We provide ongoing support and maintenance to ensure your website continues to perform optimally after launch. | Ensures your website loads quickly and functions seamlessly across all devices, preventing potential patients from leaving due to poor user experience. Fast, optimized sites improve search rankings and conversion rates. | Provide Google Analytics and Google Business Profile Access |
| Website Hosting and Maintenance | Website hosting, maintenance, and monitoring | Server Environment:
| Server Environment: Within 1 day of receiving the request to create a website SSL Certificate Implementation and Renewal Management: Within 1 day of website creation. Domain Management: Within 1 day of receiving the OB form Website Maintenance
| Provides reliable, professional website infrastructure with ongoing monitoring and updates. This ensures your digital presence remains secure, current, and always available to attract new patients without technical disruptions. | Provide domain access |
| Unlimited Website Updates | Unlimited website edits 24/7 support | Simple Requirements (Updating contact details; Adding/removing team members; Simple text or image updates) Multiple Requirements (Multi-location page edits; Global service updates; Site-wide booking link updates) Customized or Complex Requirements (ADA compliance implementations; Booking flow customizations; Advanced layout integrations) Large Scale Requirements (Bulk migrations (100+ items); Multi-page builder site rebuilds; Content consolidation projects) | Simple requirements: 1-3 days Multiple requirements: 4-8 days Customized or Complex requirements: 10-20 days Large requirements: 20-30 days | Allows you to keep your practice information, services, and promotions current without additional costs or delays. This flexibility ensures your website always reflects your latest offerings and maintains patient trust through accurate information. | — |
| Landing Pages | Landing pages pre-designed templates from Growth99 application | Clients can choose from pre-built landing page templates within the application. The website team does not develop custom landing pages unless they're on a paid media plan, and for those clients, the website team will build a tailored page at minimal cost. | Standard landing page building: 3-4 days | Creates performance-optimized conversion pages explicitly tailored for aesthetic and elective wellness practices. These targeted pages showcase what makes your practice special and convert prospects into appointments more effectively than generic web pages. | Provides high-quality photo and video assets of your facility, staff, and procedures Provides quick replies/approvals (24-48 hours) to maintain campaign pacing Provides font files for any licensed fonts that are part of the brand guide |
| Google Business Profile Optimization | GBP profile Optimization as per SEO standards, keyword addition, service additions, UTM tracking, Reporting | Addition Of Categories NAP UTM trackers Business description Services and description Logo Cover image addition Booking link | 4 Hours on the same day. Once access is received, 2- 4 days for the business description from the content team. NOTE: GBP work depends on the Access, so once access is granted, we can optimize the GBP within the same day. Once the profile has been optimized, only the practice's business description remains. From there, it takes around 3- 7 days to receive the appropriate content from the content team. | Establishes targeted local market dominance by optimizing your presence where patients actively search for aesthetic services. A comprehensively optimized profile increases visibility in local searches, builds credibility through complete business information, and ensures your practice appears prominently when potential patients are ready to book consultations in your area. | Provide Google Business Profile manager access |
| ADA Compliance | Installation of ADA widget | Accessibility Audit: Initial scan to identify and report WCAG/ADA gaps. Deployment & Config: Install and configure the widget Branding: Customize colors, fonts, and icons to match your site. Text resizing, high-contrast/grayscale modes, dyslexia-friendly font, keyboard navigation. Monitoring & Reporting: Automated scans, alerts for critical issues, monthly compliance reports. Maintenance: Regular widget updates, browser compatibility patches, performance tweaks. | ADA Widget installation: 1-3 business days Manual Fixes - 7-10 days | Provides comprehensive ADA compliance solutions to expand your practice's reach and protect against legal risks. Compliance demonstrates professionalism, ensures you don't lose potential patients due to accessibility barriers, and safeguards your practice from costly legal issues while welcoming all patients. | — |
| Content Creation (Service Pages) | Service Pages Home Page Membership Pages Packages Multi-location Pages | 1 Dedicated writer to write service pages Personalized content with integration of client's brand voice and preferred tone and style Writing website service pages, including treatments, devices, conditions, memberships, packages. Optimized multi-location pages (1 set of master pages + 1 page per service per location) Strategic keyword integration across all copy SEO Content Refresh for websites that need optimization | Standard Pages: Maximum of 10 new pages per month SEO Pages: Maximum of 5 SEO-focused tickets per month Project Queue: We follow a "first in, first out" approach - new projects don't begin until the current project is completed. Service Categories and Delivery Timelines Minor Edits (1-2 Business Days): Quick adjustments, including word or phrase modifications, basic SEO optimization, and formatting corrections. New Page Development (3-5 Business Days): Creation of service pages, location-specific content, and condition-related pages delivered per ticket. Major Revisions (5-7 Business Days): Comprehensive content rewrites, complete page overhauls, and brand realignment initiatives. Complex Projects (7-10 Business Days): Multi-faceted projects requiring multiple deliverables and reference material integration. Specialized Content (7-10 Business Days): Advanced content creation, including multi-location variations, comprehensive SEO expansion, and projects involving more than 20 pages. | Develops compelling, conversion-focused content that articulates your unique value proposition and service expertise. Professional service pages establish authority, answer patient questions, and guide prospects toward booking consultations. | Provide list of services and content pages Provides quick replies/approvals (24-48 hours) to maintain content production pacing |
What's Included | Scope of Services | Timeline | Why This Matters | Client Responsibilities | |
| CRM Support | |||||
|
Personalized Onboarding
NOTE: Personalized onboarding is not customized onboarding. It simply means every client will interact with a dedicated onboarding specialist as part of their Growth99 onboarding. | Growth99 CRM account setup, implementation, and training CRM platform integration with website (Lead MGMT, Review MGMT, Self-Assessment) Social media posting manager setup | — | — | Ensures successful comprehensive platform implementation with expert guidance across all Elite features. This thorough onboarding maximizes your investment value and ensures you can leverage every aspect of the Elite package for optimal practice growth. | Complete onboarding form, provide direction and feedback during onboarding |
| Application Technical Support | 24/7 support | Basic Configuration (1–2 business days) User/Contacts management, Configuration of any module, Template, trigger & campaign creation, Answering queries Standard Support Tasks (3–5 business days) Bug fixes, Landing page changes or script configuration, two way text upgrade, Complex Requests (Up to 10–15 business days) API integration, Complex Bugs | Basic Configuration – 1–2 business days Standard Support Tasks – 3–5 business days Complex Requests – Up to 10–15 business days | Provides dedicated, priority assistance to keep your comprehensive marketing ecosystem running at peak performance. With premium support, you receive faster response times and specialized attention, ensuring your advanced marketing infrastructure operates flawlessly. | Provide access and/or information for any necessary integrations |
What's Included | Scope of Services | Timeline | Why This Matters | Client Responsibilities | |
| Growth99 Digital Marketing Services | |||||
| Locally Optimized SEO | SEO optimization (on-page SEO, Google Business Profile, technical SEO) | Core website pages optimization (all pages built pre-launch) Google Business Profile Management and optimization Quarterly SEO strategy and results meetings Quarterly SEO strategies (new strategies every 90 days) | SEO Onboarding Tasks: Within 1 day of receiving OB Form SEO Content Check: Within 1 day of receiving files SEO pre-release: 4-7 days depending on page count SEO Post Release: 1-2 days after website release Initial SEO strategy call: Within 1 week of site launch | Establishes your practice as a trusted, premium authority in your local market through comprehensive search engine optimization. By dominating search results with ongoing technical, on-page, and local SEO efforts, you attract a steady stream of new patients actively seeking your services, leading to consistent growth and increased revenue. | Attend regular strategy or performance calls Provides quick replies/approvals (24-48 hours) on strategy proposal Provides quick replies/approvals (24-48 hours) to maintain campaign pacing Informs agency of new service offerings, discontinuation of services, pricing, or availability change Informs agency of any location moves or expansions, staff additions, or changes in core business information (hours, phone, or branding) Proactively manage your online reputation by requesting and responding to reviews Provides any additional cities and/or neighborhoods the client would like to target within their copy Provides access to client's Google Business Profile |
| Content Creation (Service Pages) | Service Pages Home Page Membership Pages Packages Multi-location Pages | New Onboarding Projects 1 Dedicated writer to write service pages Customized content strategy (personalized content with integration of client's brand voice and preferred tone and style) Writing website service pages, including treatments, devices, conditions, memberships, packages. Optimized multi-location pages (1 set of master pages + 1 page per service per location) Strategic keyword integration across all copy 1 revisions writer when needed (after beta site review) | Initial Setup Phase After the kick-off call (KOC), clients have 5 business days to submit all content requirements and additional information. Project Queue We follow a "first in, first out" approach - new projects don't begin until the current project is completed. Content Delivery Timeline Once your project starts, here are our delivery schedules: Standard Service: 5 business days (up to 20 pages) VIP Service: 3 business days (up to 20 pages) Extended Projects: Add 1 additional day for every 5 pages beyond 20 | Develops compelling, conversion-focused content that articulates your unique value proposition and service expertise. Professional service pages establish authority, answer patient questions, and guide prospects toward booking consultations. | Provides quick replies/approvals (24-48 hours) to maintain content production pacing |
| Conversion-Focused Content Creation (Blogs) | 1 blog post per month | Blog post creation, editing, and optimization (1 post per month) | Net new blog creation within 25 days of content brief receipt | Builds brand authority and expertise positioning that elevates patient confidence and willingness to invest in high-value treatments. Quality blog content differentiates you from competitors, supports your premium pricing strategy, and establishes thought leadership in the aesthetic industry. | Provides quick replies/approvals (24-48 hours) to maintain content production pacing |
| Reporting & Analytics** | Real-time SEO statistics and KPIs in the Growth99 application, such as:
Quarterly in-depth stat analytics dive with SEO strategist, covering the stats above and translating their meaning to the client and how we can improve upon them | Set up and help client verify Google Search Console and Google Analytics. Live Looker Studio report in the Growth99 application for up-to-date SEO statistics. 90-day SEO strategy meetings that include a review and explanation of key SEO metrics compared to the previous reporting period. | As soon as we are notified that the site is released, Growth99 can work on adding in GSC and GA4 post-release. GSC + GA4 would then be added on the same (working) day to the website. | Provides comprehensive, real-time insights through live Looker Studio reports and quarterly strategy meetings. This advanced analytics approach enables data-driven decision making and continuous optimization of your marketing efforts for maximum ROI and practice growth. | Provide admin access to Google Analytics Provide admin access to Google Tag Manager |
| Pre-Launch SEO Work | URL structure audit Heading tag optimization Add FAQ Schema Markup as needed SEO audit on all new/existing content Create a custom 404 page Optimize metadata on all pages Competitive analysis and backlink audit Noindex all paginated single pages Export and back up all metadata Add SEO plugin RankMath | Prepare the website to launch with a sound SEO foundation by completing all SEO tasks that are possible and logical to do before the website it live. | 4-7 business days, depending on site structure (2 days for fast-track releases) | Ensures your website is fully optimized for search engines before launch, giving you immediate competitive advantage. Comprehensive pre-launch optimization establishes strong search foundation and accelerates your practice's online visibility from day one. | — |
| Post-Launch SEO Work | Verify analytics is properly integrated with booking software Checking and optimizing all alt tags Create HTML sitemap and install on footer Perform 301 redirects and audit them as needed Verify HTTPS is updated and secure Create SEO campaign tracking sheet Add new, optimized H1 on homepage Verify link building team has begun citations Add Google Tag Manager to site Gain access to or set up Google Analytics and Google Search Console Check/add favicon to website Create and submit XML sitemap Verify site indexing on Google Verify all categories and tags are Noindex | Finalize baseline optimization of the new website after launch. This includes all tasks that were not logical or possible to do before the site was live. | 1 business day | Maintains and enhances your search engine performance through ongoing technical optimization and monitoring. This continuous approach ensures sustained visibility and helps you maintain competitive advantage in search results. | — |
| Technical SEO | Site Architecture Organization Optimize URL Structure Page Speed Optimization Use Structured Data URL Redirections Canonical Tag Implementation XML & KML Sitemap Fix Broken Links Monthly Technical SEO Checks Relevant Schema Markup | Perform all technical SEO optimization to ensure the on-page SEO is supported by a sound technical foundation, including no broken links, fast page speeds, smooth page loads, minified code, and more. | Varies based on technical needs | Provides the advanced technical foundation necessary for superior search performance and user experience. Technical optimization ensures your website functions flawlessly, loads quickly, and meets search engine requirements for top rankings. | — |
| On-Page SEO (monthly ongoing) | Meta Tag & Description Optimization Keyword & Content Optimization Image Optimization Keyword URL Mapping Internal Linking | Ensure the on-page content is optimized with best SEO practices in mind, including updating existing content and creating new content. | Completed monthly citing the month indicated on the respective SEO strategy. | Continuously optimizes your website content and structure to maintain and improve search rankings. Regular on-page optimization keeps your practice visible for relevant searches and adapts to evolving search algorithms. | — |
| Local Citation Building & Listing Management (monthly ongoing) | Competitor Link & Brand Mention Research Listing Management & Syndication Duplicate Listing Suppression | Supporting local SEO through citation building and directory submissions. We also perform competitive research to see how well local competitors are doing with submissions and their strategies so we can duplicate key successes and avoid any failures. | Completed by the last day of every month. | Establishes comprehensive local market presence across multiple directories and platforms, reinforcing your practice's credibility and local authority. Consistent citation management ensures patients can find accurate information about your practice everywhere they search. | — |
| Paid Digital Media |
|
|
| Creates a consistent flow of qualified prospects aligned with your brand values through streamlined digital advertising services. This targeted approach ensures your marketing budget attracts ideal patients rather than just volume, leading to consistent growth and increased revenue. | Identification of key services and priorities Informs agency of time-sensitive specials, events, or pricing changes in advance Informs agency if service offerings, pricing, or availability change Provides high-quality photo and video assets of your facility, staff, and procedures Provides font files for any licensed fonts that are part of the brand guide Provides quick replies/approvals (24-48 hours) to maintain campaign pacing Attend regular strategy or performance calls Provide feedback on lead quality Provide partner access to Meta Business Manager Provide admin access to Google Ads Provide admin access to Google Tag Manager Provide admin access to Google Analytics Maintain active and funded payment methods within their advertising accounts |
| Social Media Management |
|
| Develops a distinctive, professional brand presence in the crowded aesthetic market through comprehensive social media services. Consistent, high-quality social content builds trust, showcases results, and keeps your practice top-of-mind for potential patients. | Provides high-quality photo and video assets of your facility, staff, and procedures Provides quick replies/approvals (24-48 hours) to maintain campaign pacing Provides font files for any licensed fonts that are part of the brand guide | |
| Multi-Location Services | Non-geomodified home page and master service pages 600-800 word landing pages for each geographic location 600-800 word service pages geomodified for each location Google Business Profile set up and optimization, and citation building for all locations | Create hyper-local pages and content for more than one location (e.g. business has multiiple locations in different cities) to ensure all locations rank well locally without causing duplicate content issues on the site. | Generally 30 days for 5-10 pages. however, it can vary for larger projects. | Enables scalable growth across markets while maintaining brand consistency through geomodified content and local optimization. Each location benefits from optimized local presence, allowing you to dominate multiple geographic areas with coordinated marketing efforts. | Provides preferred geographic area targeting (zip, city, neighborhood) |
