One of the main reasons why digital marketing exists in the first place is to pave the way for businesses, such as medical aesthetic companies, to market themselves online while reaching a wider audience than traditional marketing. Out of all the digital strategies that med spa owners and practitioners use to maximize their market reach, one, in particular, is an absolute game-changer: Google My Business. And with it comes an array of features that every business-oriented person shouldn’t miss. Google My Business, or GMB, is a free tool that enhances a business’s online presence across Google and lets a business owner manage their visibility online. It is, furthermore, a listing of your medical spa’s location, operating hours, reviews, posts, and more. As such, one of the most straightforward ways to drive website traffic and gain more clients is by optimizing Google My Business listing.
Digital marketers and SEO experts utilize GMB listings to implement a location-based strategy. Putting up a GMB listing is the first step to standing out in the local search results. In other words, GMB impacts tremendously on brands looking for increased local exposure. Google’s local search highlights the significance of a GMB listing for businesses, whether on small or large scales. This post will explore the three primary areas to optimize your Google My Business to attract more patients to your medical spa and other advantages that come with it!
A Google My Business Profile: Optimized Versus Unoptimized.
First things first, before we get to the key areas to optimize your GMB, let’s first put our imaginary skills to practice. Here, we will visualize what an optimized GMB profile should appear on search engines compared to an unoptimized profile. This should also convince you why you need to optimize your GMB profile before getting deeper into the discussion.
An unoptimized Google My Business profile will show merely a short box showing a few details and prompts to the business page, while a complete and optimized GMB profile would show more as a visitor scrolls. Together with images, website links, ratings/reviews, Q&As, and a whole lot more, optimizing your GMB profile will not only be more visually attractive and engaging to visitors, but all of the information they need about your medical spa is all there. What’s left is for them to contact you with your listed phone number, and it’s a done deal!
1. Completing each section
There are various sections you need to fill out to complete your profile. How detailed and complete your GMB profile massively influences your organic ranking in local search results. Furthermore, it increases customer activity when they find your profile. There is so much information you have to provide, and you need to prioritize the following:
· Business name
· Office address
· Phone number
· Hours of operation
· Website link
Other sections like Category, Products, and Services, Questions, and Answers may take more time to populate, yet it doesn’t mean they’re no longer significant. Complete every section and provide every necessary detail to attain a more engaging and elaborate GMB profile.
2. Selecting all applicable attributes
After choosing a category for your medical spa business, Google will show you a list of attributes you can select to describe your business even more precisely. The “attributes” are Google’s unique feature that prospective clients typically seek out narrowing their search results and routing them to their desired place. Some attributes are “free wifi” or “gift shop on-site.”
Attributes are not solely exclusive on the Google My Business platform since other review sites also utilize this feature. Yet Google’s attributes can be particular and help strike your prospective clients’ fancy, which would ultimately lead them to visit your medspa.
3. Google reviews
Google reviews are a complete must; there’s no other way around it. Nowadays, most people rely increasingly on Google reviews before deciding on a purchase. If you were in front of the screen searching for a place to get a Sculptra treatment, would you choose a medspa with star reviews or one that does not have any review at all?
Reviews are the primary influence on consumer buying; that’s why Google places them as key ranking factors in its algorithm. We can see the impact of reviews on the ranking since, for most Google searches, the top three local results that appear are those businesses with solid star ratings and multiple reviews. That should also indicate consistent business activities and that people go back and forth for their products and services.
Google may also include a business profile after searching if the keywords used were relevant. Though, as much as Google reviews are utterly critical, be careful not to commit any violation, such as incentivizing them with special discounts, cash, etc.
Are you ready for a fully-optimized Google My Business profile for your medical spa?
Having a Google, My Business profile that’s been fully optimized should indeed be included in your digital marketing strategies for your medical spa business. Creating a business profile that says it all and summarizes your entire business in one whole page should give convenience to internet-searchers, as well as letting them discover you easier and faster.
Is this post informational, yet you don’t know where to start building your med spa’s online presence? Growth99, with its team of digital marketing experts, knows its way around the digital world and can help you stay on top of your online marketing needs. With expertise in prominent digital marketing strategies such as website development, SEO, social media management, and of course, Google My Business, you can never go wrong with these guys!
Grab your phone and schedule an appointment as you take the first step toward a solid online presence and a broader market reach. Partner with Growth99 today!