There are so many medspas popping out everywhere across the country. When you are competing in a very in-demand industry, you have to do everything to expand opportunities for your aesthetics practice. One way to do this is by getting more clients and creating strong connections with your audience and new customers.
You are selling your service to your customers, so does your competitors. How will you stand out among the crowd of growing medical spas? Here are practical tips to help you grow your client based and build a strong presence online.
1. Promote the result and not just the treatment
Medical aesthetic treatments are fancy in the ear, and some may still raise an eyebrow when you tell them you are selling them your treatments. Your customers are people looking for change and improvement, not looking for something to spend on. If you promote your service emphasizing the result that these people are searching for, the price will come last to the list of their concerns. Show them authentic images of before and after treatment to prove your point: Your aesthetics practice can improve and enhance real people.
2. Cultivate a real connection with your clients
Do you know that one way to boost your online presence is by word of mouth? However, this comes in the form of hitting the like button, sharing, and commenting. Your loyal and existing customers will voluntarily share any good things they experience, including their satisfaction with your services. Make them feel important by giving special deals and offers. You can also offer complimentary rewards or create a point gathering system where your customers collect points for more exclusive deals.
3. Use social media to promote and connect.
Social media greatly influences the growth of your medspa marketing. If you want to connect with more people, social media platforms are the way. Show them that your aesthetics practice is the combination of a caring mother and fun aunt. You give them what they need, but you also get along with their interests. Implement the trends in social media to your business, such as FB stories and Tiktok. Your audience will love to see your content on their social media accounts.
4. Implement easy booking online
It makes sense to allow people to book your services online. It will not only attract people because of the convenience, but it will also ensure a booked appointment. The features of your online booking system depend on the tool you will use. Ideally, you would want an online booking tool that allows implementing a payment-first policy to make sure there will be no “No Show” appointments.
5. Hit their emails
Some people say that email marketing is dead. Not true! Email marketing is so alive and can sell more services than you think. Email marketing is great in acquiring new customers and retaining existing ones. Provide your customer and prospect leads with information related to your aesthetics and offer them great deals from time to time. A well-strategized email campaign can multiple dollar-worth appointments.
Getting more clients requires the strategic promotion of services, knowing your audience and target market, and being smart aggressive when an opportunity comes in. Grow your aesthetic practice when you sign up to our Growth99 University, where we will teach you the same step-by-step plan that we used and developed to grow the business of our medical spa partners through medspa digital marketing.