There is a great allure to having your business come up in Google’s search engine results. Ranking your medical spa is the ticket to gaining more exposure and clicks without necessarily investing heavily in ads and direct marketing. What makes this better is that you know that the ones requesting these search results are people who are interested in the industry you are in. They are prime targets to becoming your next clients.
Here are a few tips on how to rank your medical spa on Google. The list may seem like a lot but it’s something you need to do one by one. Remember that these strategies keep both the long-term and short-term goals in mind and that is to gain bookings as soon as possible and to continue growing your client base.
Create Quality Content
Let’s start with the basics. Before you can do the other tips of ranking your site, you should ensure that your content is topnotch. The other tricks won’t work if your site contains content that Google wouldn’t approve of. Remember that search engines often recalibrate their algorithms in order to provide users with relevant content. With that said, you should keep in mind that readability and usability trump all other techniques in the long run. Your goal should foremost be increasing the authority and relevance of your business through excellent content.
Have Targeted Content
Search engine optimization or SEO is a group of techniques that aim to have your site noticed by the web crawlers of search engines. It is often implemented with quality content. Again, be reminded that having quality content is the highest priority. The best-ranking pages are written for users and not for Google.
How do you create targeted content? That is through the use of keywords. Keywords are terms used by search engine users when looking up something online. Your content should target specific keywords so that when someone Googles something, your business can show up on the first page of search results. Try to integrate keywords on page titles, headings, H1 tags, and between paragraphs. It’s a big no-no if you overdo it. Your content should sound as natural as possible.
Update Your Content
To maintain the relevance of your content, you need to update it often. Try to check if there are dead links on your content that need replacement or removal. Furthermore, you also need to correct outdated facts so that the information your articles contain remains relevant.
Verify Your Business
It’s crucial to have your medical spa to come up in Google’s business listings. When a user looks up for facial treatments nearby, Google’s algorithm would immediately pull up medical spas that have facial treatments. Would your business come up in the search results? It depends.
That’s why you need to verify your Google My Business (GMB), Listing. It is a directory or network of businesses. Whenever someone looks up for a service or product, the search engine will generate a carousel of cards that present businesses to the user.
Your GMB profile would contain information about your business name, category, phone number, address, website, and reviews. When verifying your account, ensure that all of the details are accurate and updated. You don’t want clients to call into a dead phone line or walk up to an empty lot.
Running Google Ads
Working on your content caters to long-term strategies. If you want quick results, you can consider search engine ads. As long as you have the budget for it, your business can easily top the first-page ranking and you can outdo organically ranking sites. Of course, running these ads takes more than money. You still need to consider that the authority of your site, the quality of your ads, and the competitiveness of the market all play a huge part in ranking your ads.
Leave It to the Pros
Ranking your business on Google may seem like rocket science to the layman. You don’t have to worry about that because there are SEO specialists and content strategists who can assist you in this undertaking. As long as you partner with a reputable team, you will surely get your medical spa to rank on Google in no time.
