Ever seen how a photo of someone’s #OOTD or breakfast can make rounds with hundreds of likes. Imagine. If you can use such virality for your business, you now have a powerful platform to help you supercharge your marketing efforts.
If you are thinking of using Instagram as a marketing stage and lead generation tool, you should know that there are a few things you should keep in mind. Here are the ways on how you can use Instagram to grow your medical spa.
Set Up Your Account
It is best to set up your Instagram account with style elements similar to your other marketing platforms, such as emails, website pages, and other social media accounts. There is beauty in achieving consistency because it’ll give off the impression of a well-made brand that is professional. Be mindful of the details you put in your profile. Make sure that it contains other means for people to contact your business. Your account should also feature the location of your medspa.
Create Appealing Content
Instagram users are big on aesthetics. That is why you should create appealing content for your medical spa. You can learn to take creative shots of the amenities of your medspa. You can also get people to model for your services. Graphic designs are also options to consider. The way design elements are laid out is crucial in catching attention and getting people to engage with your post.
Post Varied Media
Reposting the same images over and over can make your Instagram profile bland and irrelevant. It can also deter people from following your account as you could seem like a spamming profile. Try to integrate variety in your social media campaigns. Your Instagram could be jazzed up with a variety of media, including images, videos, GIFs, and graphic designs. As long as you stay true to your overall branding, you can create posts in different formats.
Follow Probable Leads
Before you follow just anybody, try to get a clear idea of who is likely to become your lead. You can consider people who are interested in beauty products, beauty treatments, and body aesthetics. You can also consider the geographical location of Instagram users.
Once an Instagram user checks out, you can follow that person as a probable lead. Having a criterion in mind helps you not get all over the place. It can also save you time because you’re not purely basing things on luck. Once a person follows back your account, it could signify interest. That is the best time for you to conduct contact through direct messaging.
Conduct Instagram Contests
Instagram contests add fun to social media. You can be in on it by conducting a contest of your own. The rules are up to you. You can conduct a contest that requires active participation or one that is up for Lady Luck to decide.
A crucial thing to consider when conducting these social contests is that it requires sharing or commenting on your post, and following your profile. In this manner, you can boost the engagement and reach of your Instagram account. After all, that’s the main benefit you get from doing the contest.
Post Exclusive Deals and Coupons
Instagram can also be an excellent platform to announce exclusive deals and coupons. You can offer promotional prices and discounts to your loyal Instagram followers. Doing so can grow your medical spa because people love to think that they struck a good bargain. Also, they are likely to book an appointment with your medical spa because they would want to make the most out of your promotional offer.
Real people love to hear stories from real people. If your clients are game for it, you can ask them to do a short testimonial of how it is like enjoying the services of your medspa. With their consent, you can even upload post-treatment photos and procedure videos.
Getting real reviews can increase the credibility of your business. Also, showcasing the procedures can give people a better idea of the experience you provide in your medspa. As long as you can emphasize and convince people about the quality of your treatments, you will soon see growth in your client base.
Growth99 is more than just a team that will keep your Instagram account running. It is a well-rounded team that can manage all aspects of your Instagram profile. You will receive help in drafting social media strategies. Running ads on Instagram will also be a piece of cake. Your posts will be planned out. Not only will your posts look aesthetically pleasing, but they will be dynamic, relevant, and engaging. At the end of the day, your managed Instagram account can help you convert your leads into becoming your clients.