Any business owner who’s been around for a while knows that having a social media presence is essential. It’s also good to use SMS marketing, email marketing, and reputation management with your social media efforts. When it comes to growing your medical spa business, though, it’s all about how you use these mediums. Here are some tips to get more patients through the door.
Have a strong voice that’s consistent across channels.
Be yourself. Don’t try to be someone you’re not. It’s better if you don’t try to be someone else. You’ll get caught when the natural person comes out, and people see who you are—which is excellent! Just be genuine, have fun with your audience and use humor whenever possible (but never at the expense of others).
Also, as a small business owner or entrepreneur, I think one of the best ways to connect with customers is through controversy because that’s how we get people talking about what we do. And if they’re talking about us instead of our competitors, that’s even better!
Authenticity is essential to any great relationship, especially with your clients—and it’s the key to building trust from the ground up so you can retain them for life. Your audience will appreciate that you’re being honest about what’s going on behind the scenes at your business, even if it’s something as simple as showing up late because of traffic or having an extra-long lunch break because you were running late from a meeting with a client who needed some extra help with their treatment plan. It’ll also show that you care about each person who walks through your door enough for them to get treated well and understand why things happen in specific ways within your medical spa space or business model overall!
Engage with your audience.
To be successful, you need to use social media to make the most sense for your business.
Here are some ways you can engage with your audience:
- Respond to comments and questions. Make sure customers know they can get a response from you by responding quickly and publicly. It’s also essential to make it easy for people to respond—for example, if someone posts something on Facebook, ask them if they’d like it shared or posted on a blog post? If they’re happy with that, then do it! When people see how responsive you are and how much effort goes into making sure their feedback is heard and acted upon, they are more likely to trust in what else you say online.
Make sure you can handle the public eye.
When you are in the public eye, there is no such thing as being too prepared. You have to be confident in yourself and your business and honest and transparent about everything that happens along the way.
You will make mistakes—we all do! But should not, errors should not use mistakes to excuse bad behavior or poor results. Instead, use them as an opportunity to learn from your mistakes so that you can improve next time.
Make it easy to share your content across channels.
You can make it easy for people to share your content by using tools that shorten URLs or hashtags. For example, a Buffer is an excellent tool for scheduling posts simultaneously across multiple platforms. Many other tools exist, including Hootsuite and IFTTT (“if-this-then-that”). And when you publish content on social media, make sure that you include shortened links so people can easily share them with their followers.
For example, https://t.co/7R5dO3ZMWG instead of this long link http://www.drjohnstonspa.com/blog/how-to-use-social-media-and-sms-and-emailmarketing/. You should also use hashtags, so people searching for those terms will easily find your post.
Don’t be afraid of having a personality.
Don’t be afraid of having a personality.
This is the biggest thing I think most people struggle with when it comes to social media marketing: they want to be cool, and they want what they’re doing to be cool, so they don’t show any personality. They don’t let their customers get to know them as people because for some reason being open about who you are or being yourself isn’t considered “cool” in the social media space.
But here’s the thing: if you’re afraid of showing your true self, you’re never going to connect with your audience personally and make them feel like they can talk with you about anything—because there’s no relationship there!
Pay attention to what people like and dislike about your posts.
One of the best ways to improve your strategy is to ask for feedback. If you don’t, you could be missing out on valuable information that will help you improve and better reach your audience.
But if you do, you might even gain a loyal customer or two!
It takes a lot of time and effort to create content for social media posts and emails. That’s why it’s so crucial for salon owners/managers/staff members to take the time to respond effectively when people give their honest opinions about what they like about your company’s content or not so much.
If a few people have something negative to say, ask them if you can call them to ask for more feedback and offer support.
If you do receive some negative feedback, don’t ignore it. Instead, ask for more input and offer to call them if they’d like to talk about it. Sometimes people are hesitant to tell you what’s wrong because they don’t want to hurt your feelings or make things awkward between you and your business. If a few people have something negative to say, ask them if you can call them so that they feel comfortable sharing their concerns in person.
Track what works for you and double down on it!
You should always be looking to track what works for you and double down on it!
You can use Google Analytics, Facebook Insights, and Twitter Analytics to track what posts do well, which content gets the most engagement and how many leads they generate.
Make sure to set up tracking codes so that everything is organized into one place so that you can see how each channel performs over time.
Use abbreviated links for short messages, but expand it out anywhere else you can include more information. (e.g., Facebook.)
When sending a text or email to patients, use abbreviated links. This means that where you would typically write out a link (e.g., http://www.medicalspacenewyorkcity.com), replace the entire URL with an abbreviation of the website name (e.g., www).
This is because SMS limits characters, so if you include a full URL in your text message, it will be cut off by the carrier and look messy for your patient. If you want to detail what’s on a specific page, create a blog post that includes additional information about your business and how other patients can benefit from using it!
If this doesn’t sound like something that applies specifically to SMS marketing but rather general copywriting practice…then congratulations! You’ve learned one of the essential things when writing anything ever: abbreviate whenever possible!
Medical spa businesses can use social media, email marketing, and SMS marketing in ways that aren’t annoying or spammy to build relationships with customers and grow their business.
Social media, email marketing, and SMS can build relationships with customers and grow your business. It’s important to remember that these channels are not just about selling products or services; they also provide value by helping customers make decisions.
When you strategically use social media, you can share valuable content that builds trust with potential patients. This includes posting practical tips on looking younger naturally or how to take better care of your skin at home. You could also publish articles related to the latest skincare treatments so that interested people will click over for more information about those treatments at your spa!
Email marketing has been around for decades but is often still overlooked by doctors and dentists who get their information from magazines and journals instead of online resources like ours here.
Don’t underestimate the power of social media and SMS marketing. These tools can help you connect with your current customers, share content about your business, and stay top of mind with potential customers.