Typically as a location-based business, marketing your med spa comes in various channels such as mail, ads in publications, and other local marketing tools. In this case, digital marketing practices may not seem like the best choice since you’re only seeking a local audience and the need to connect with the world is not as extreme. But given the thriving influence that digital marketing has brought to businesses nowadays, there are ways to streamline your hard work and target your local audience nevertheless.
One prominent strategy is to use Google My Business for your medspa. You may use Google My Business as a tool to help people find and choose your business and thus, maximize your online marketing efforts. It provides an ideal way for you to associate with local clients. Moreover, A Google local business page plays a vital role for local SEO. Let’s dive deeper and look at the four ways you can do to improve your SEO with Google My Business and how it can help build your med spa’s online presence.
1. A concise business description with Google My Business
Adding a business description about your company and your products and services in one reading is critical for SEO. While looking at the bottom of the page under the Info tab, there should be a space allocated to add a business description. Make sure you spend ample time composing an excellent and striking business description that highlights your services, location, promotions, and more.
Including essential words in your description, such as “award-winning medical spa in Salt Lake City,” can be helpful so that users may locate your business listing and increase the chances that your listing shows up for relevant searches. Make sure that your business description is understandable and entices people to book an appointment with you.
You may also add the services you offer when you click on the Services tab so that the people searching for your assistance in your area may find you quickly. Google will usually provide recommendations for services based on your business categories, but feel free to add custom services, especially if you offer not listed services. Furthermore, you can add and advertise products with no expense under the Products tab for your online store, if any.
2. Let your med spa stand out by updating your business hours and uploading photos.
It may seem too simple for a task, but many companies neglect to update their business hours, resulting in a negative client experience. Your business hours need to be accurate, and you need to make any necessary changes or updates under the Info tab. You may also add in this section any special operating hours, such as for public holidays.
Under the Photos tab, you can add photos of your establishment, before and after images, logos, etc. Add as many outstanding images as possible to be a cut above the rest on Google, and showcase your products and services. Potential clients can click on your gallery to view your uploaded images, so having plenty of photos for them to look at isn’t such a bad idea. It may draw a straight line back to you as they are convinced to book an appointment with your office or if they will look someplace else.
3. Encourage your patients to give you google reviews.
Clients who have visited your med spa and experienced any of your offered treatments may have the capability to boost your business through Google reviews. While encouraging customers to give reviews may seem daunting, it could significantly help build your online presence. People often perceive reviews as an important phase of deciding whether or not to try your services.
Also, reviews can add legitimacy to your business as it shows that real people have met you and had an authentic experience. Positive reviews ease doubts and concerns while giving more information about your medspa. Google reviews have transformed into the modern-day version of personal recommendations.
Google Reviews allows you to respond to customer reviews as well. That gives you the chance to maintain positive feedback and encourage repeat clients. Google My Business also allows you to address negative feedback. If you do so professionally and sincerely to solve the problem, this approach can reflect favorably for your medspa.
4. Add relevant links and business categories.
Add your website’s URL to the website icon by adding your website address into the Info tab. Not only that, but you can also add a different link to route internet searchers to your online booking site using the ‘Appointment link’ section. People may visit your website and book online faster this way.
Business categories can also come in handy and are a wise step to improve SEO for your medspa. While you can only choose one primary business category, you can add other types to describe your services further. Google My Business allows you to select up to 10 categories for your business. Some of the available categories you can add are:
- Beauty Salon
- Make-up Artist
- Tanning Salon
- Facial spa
- Health and Beauty Shop
- Laser Hair Removal Service
Set up your Google My Business today!
A robust local SEO technique is vital in growing your medical practice. Local SEO has continued to become more significant and helpful since the explosion of mobile search. Experts agree that a mobile search’s influence may reach more than $1.5 trillion in sales in the next five years.
Now, the million-dollar question: are you making the most of Google My Business to keep on attracting new clients to visit you in your med spa? Growth99 can help boost your SEO for your med spa through various digital marketing tools, one of which is through Google My Business. Book a free consultation today to see for yourself how digital marketing can be an ultimate game-changer for your business. Take a leap of faith with Growth99 today!